BoDW 11 mobile marketing - 20111125
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The document discusses how mobile marketing leverages smartphones by layering cities and locations with new meaning through mobile apps and augmented reality. It provides statistics on smartphone usage such as the number of subscribers and how smartphones are becoming the primary means of accessing the internet. It then outlines strategies for mobile marketing, such as having a presence on app stores, engaging users with storytelling, games and location-based content, and facilitating social sharing and in-app purchases.
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7scenes @ kultur på nett 2013
This document discusses mobile storytelling platforms that allow museums and cultural institutions to create location-based audio and visual content tours that visitors can experience using smartphone apps. It describes the 7scenes platform, which provides tools for content management, online publishing of tours, and mobile apps. The platform was used to create a large mobile storytelling initiative in Amsterdam involving over 20 museums. Key lessons learned include the importance of effective storytelling, indoor/outdoor content, communication strategies, collaboration between institutions, and integrating mobile experiences into the full tourist visit cycle. Future directions discussed include improving indoor positioning, opening content creation, analyzing user data, and partnering with other cities.
Mobile Learning Academy general presentation
The document discusses mobile learning and the Mobile Learning Academy. It summarizes the academy's offerings which include mobile learning games, authoring tools, apps for iPhone and Android, and online monitoring tools. It outlines some key lessons learned from mobile learning including that the real world is the most relevant context to learn in. It also discusses some challenges for widespread adoption of mobile learning such as ensuring easy and affordable technology, developing curriculum, and providing teacher/student support.
Citizen Science on the Move conference 25, 26 & 27 june 2012
This document discusses citizen science and how mobile technologies can help enable more people to participate in citizen science projects. It outlines several existing citizen science projects focused on nature, noise and air pollution, and disaster response. It also addresses challenges to growing citizen science, including how to make measuring data seamless, engage people in everyday life, manage and share the large amounts of data collected, and ensure the data is accessible when needed. Designing citizen science projects and apps is still difficult according to the document, which calls for more platforms and tools to help more people participate in citizen science.
Citizen Science for smartphones
The document discusses citizen science and how mobile technologies can enable people to participate in collecting scientific data through their daily lives and activities. It provides examples of current citizen science projects related to nature, noise pollution, air pollution, and health. It also discusses challenges in making citizen science a widespread movement and how platforms like 7scenes can make collecting and sharing data seamless and engaging for everyday users.
BoDW '11 - Mobile Detour
Mobile Detour provides a platform for location-based mobile tours, apps, and games. It allows users to explore locations, take photos, and share with friends. Content creators can drag and drop multimedia content onto maps to create augmented reality experiences. The platform has been used for education, culture, tourism, and events. It helps transform streets into interactive playgrounds and layers new meaning onto cities.
MuseumApp @ Museums & The Web 2011
The MuseumApp is a mobile application developed by Waag Society to provide location-based cultural tours and activate user participation and sharing. It aims to make cultural content more accessible on smartphones by offering multimedia tours of multiple museums. The app will launch in summer 2011, initially partnering with 10 Amsterdam museums. It represents the first app to combine tours across museums, created by the museums themselves to explore heritage in a participatory culture.
Mobile Learning @ VTC, Hong Kong - Aug/Sept '10
The document provides information about a series of mobile learning events taking place in Hong Kong from August 31st to September 1st. It includes an outline of seminars, showcases, and workshops on topics related to mobile learning, opportunities and challenges in education, and sharing experiences with mobile learning projects. Ronald Lenz, the research head of the Urban Reality Lab and creative director of 7scenes, will facilitate the events and discuss mobile learning scenarios and tools.
Best scene in town @ PICNIC '10
This document describes a mobile storytelling platform called Best Scene in Town (BSiT) that allows users to easily create and share location-based interactive mobile experiences without programming. It provides an overview of the key features and capabilities of the platform, including visual editing tools, publishing and sharing scenes, playing scenes on mobile devices, and the company's roadmap. It also describes a design challenge called BSiT @ PICNIC that will have international student teams using the platform to create an experience for the PICNIC festival in Amsterdam.
WCIT 2010 - a New City
Ronald Lenz from 7scenes discusses how mobile technologies are transforming cities. Mobile apps and location-based services allow for new forms of connected experiences and storytelling. 7scenes is a mobile storytelling platform that makes it easy to publish location-based content for travel, tourism, heritage sites, and more. It provides authoring tools, community features, and apps for iPhone, Android and Nokia. Examples of 7scenes projects include cultural "TomToms", mobile tours and games for parks, and guided city explorations for events and festivals. The future may see cities functioning as operating systems with open mobile platforms enabling new collaborations and business models.
7scenes General Presentation
7scenes is a mobile media company based in Amsterdam that allows users to create location-based stories and share them with others. Their platform allows for various types of location-based content like tours, games, and role-playing scenes. Users can drag and drop multimedia elements onto maps and configure interactive elements. Created scenes can be published for public discovery or private events. The platform supports various devices and has an open API for developers. 7scenes aims to help individuals, organizations, and developers create engaging mobile experiences for audiences.
Mobile Learning @ VTC Hong Kong - March '10
Mobile learning in Hong Kong utilizes mobile phones and location-based technologies to facilitate teaching and learning both inside and outside of classrooms. Design principles for mobile learning projects emphasize connecting different layers of the city through rich media, narratives, and gameplay. The Waag Society in Amsterdam develops tools and experiences for mobile learning through urban games and location-based media that combine education and play.
Interactive Maps @ Items Live Pd Z
The document discusses various topics related to maps including magical maps, live events featuring maps, different types of maps showing animals, cities, emotions, and social media, as well as ghost stories and new city experiences. It also provides contact information for Ronald Lenz from Waag Society and 7scenes.
A new Cultural City Design - DISH '09
This document discusses a new cultural city design concept called 7scenes, which is a mobile and online platform for creating, publishing, playing and sharing location-based games and tours. It allows users to select templates, add multimedia content to map locations, publish experiences for others to play, and share their creations. Examples described include historical walking tours, role-playing games, and treasure hunts that bring a city's cultural layers and stories to life for mobile users. The goal is to use new technologies to design engaging experiences that change people's perceptions of cities and cultural spaces.
The Island @ Picnic09
The Island @ Picnic Young ‘09 was a project that used mobile games and storytelling to teach youth about economics. Players traded virtual goods between two cities, negotiating deals and responding to changing market conditions. This educated players about trade, strategy, and the connections between locations. The project aimed to turn the city into a learning environment by making education situational and collaborative through mobile games.
Augmented City Lab Visuals by Jam
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Augmented City Lab @ Picnic '09
This document summarizes the Augmented City Lab event at Picnic '09, which brought together groups to develop new mobile location-based experiences for Amsterdam. It describes a morning discussion session with talks on topics like location-based heritage and play in cities. In the afternoon, teams used technologies like Layar, 7scenes, and iPhone to prototype 5 concepts, such as creating smart routes through Amsterdam based on user preferences and getting to know the city through Rembrandt's eyes via augmented reality. The results were presented on the main Picnic stage and published online.
Global Gincana article
The Global Gincana project connects high school students in Amsterdam and Sao Paulo through a collaborative game exploring cultural identity and heritage in their multicultural cities. Using mobile technology, students explore how multicultural societies have impacted urban culture, such as through language, art, and customs. Inspired by traditional Brazilian "gincana" games, students are divided into groups that compete through tasks involving cultural skills and finding objects to earn points. The goal is to stimulate understanding of diversity and cultural expressions between the two societies. A pilot was held in Sao Paulo along Paulista Avenue to test using location-based mobile games for intercultural learning across borders.
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City changemaker - Istanbul + Mobility workshop - March 28th '15
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Citizen Science on the Move conference 25, 26 & 27 june 2012
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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BoDW 11 mobile marketing - 20111125
- 1. Mobile marketing leveraging the power of smartphones by Ronald Lenz, CEO 7scenes
- 2. Waag Society / 7scenes Urban Reality Lab / Mobile Storytelling platform
- 5. We draw cities... and pigeons
- 6. We show hidden heritage...
- 7. We transform streets into a playgrounds...
- 8. We make landscapes come to life...
- 10. We even let you be an architect for a day...
- 11. We layer cities with new meaning
- 12. You could say we market streets, landmarks, museum collections, landscapes and cities to smartphones We layer cities with new meaning
- 13. The power of smartphones Primary means of accessing the Internet worldwide by 2020
- 14. Some statistics
- 15. Subscribers: 5.3 billion (77% of the world population). Growth led by China and India Coverage: 85% of new handsets access the mobile Web. Many mobile web users are mobile only! Marketing: Ad spend predicted US$3.3 billion in 2011 Behavior: news, travel, maps, social networking, shopping, games, music and search (mobile web & apps) Apps: 10.9 billion downloaded, expected peak in 2013, prices falling, 1 in 4 never used. Payment: US$1 trillion by 2015, 1 in 8 subscribers will use m- ticketing in 2015 for travel, festivals, cinemas and sports events Some statistics probably outdated
- 16. MuseumApp All museums publishing to one app
- 17. Make sure you’re on the mobile web and be optimized...
- 18. Be on the App stores of course and advertise in other apps as well...
- 19. Be where your audience is campaign and engage in conversation
- 20. Provide an experience & connect to everyday life storytelling, gameplay, augmented reality & location interaction
- 22. Augment Reality
- 23. Scan codes
- 24. Recognize images
- 25. Tell stories & play games
- 26. Deliver fresh & real-time content because people want new things
- 27. Always have free stuff, and... make purchase easy (freemium)
- 28. Make it personal & social allow people to favorite, upload, comment, rate & share
- 29. Stay in touch gently notify...
- 32. Thanks! Ronald Lenz www.7scenes.com ronald@7scenes.com @rlenz