2. 99% of historic monuments around the world
have been destroyed. All historical events
have disappeared without a trace in time.
Introduction - loss of heritage
Hard to visualize how ruins actually looked like
3. • The main trend of the tourism market is traveling for fun
• Travelers try to imagine how legendary places looked like
• They buy a lot of information, but get just a description
• It means no fun.
Problem - frustration
Hard to satisfy tourists with just the ruins
4. Solution – the time machine
PiligrimXXI is like a time machine. It is an
augmented reality mobile application which
helps tourists see the past.
bored among the ruins? … turn on time machine!
5. Why AR mobile app?
The Ludza Castle
3 month of rebuilding
costs $ 57 K
completed
The Izborsk Fortress
3 years of rebuilding
costs $ 100 million
not completed
6. With PiligrimXXI you can:
• walk around and discover the interior virtual buildings
• communicate with animated virtual characters
• watch broadcasted ancient historical events
• use audio guides, virtual video boards and tags
• discover other historic locations around
Product - mobile application
7. TOOLS: Windows Azure, Windows 8 (METRO), .NET, C/C++ ,SQL Server, Unity 3d, markerless AR GPS,
interactive 3D
Technology
DESIGNED:
MVP for iOS 7
https://itunes.apple.com/ru/app/piligrimxxi-
ludza-castle/id868054944?mt=8
DEVELOPED:
•GPS anchor for virtual 3D objects on real
terrain
•Technology to create and manage databases
containing arrays of contrasting points on the
real terrain
•Gyro technology patch for Vuforia
INTELLECTUAL PROPERTY:
Obtained Russian Governmental Registration
for the Computer software
Mission: create a platform that will manage the installation of an augmented reality
objects anywhere in the world using the technology markerless position
9. 2017 Plan Install 70 locations, 9 B2G Contract, 10 mln paid downloads, $67 mln Revenue
2014 May Grant Microsoft Seed Fund
2014 May Completed contract to develop AR Museum - Ludza Castle (Latvia)
2014 Mart MVP - Mobile app
2014 April The winner of the St.-Petersburg's stage of the Russian Startup Tour
2014 January Obtained Russian Governmental Registration for the Computer software
2013 November Investment from the Pre-Seed Fund
2013 March Founded
Traction
10. Market
535 mln.
incoming tourists annually Europe
180 mln.
who used tablets
1,5 billion
tourists annually worldwide
Our immediate aim
Daily 10k visitors per location
traffic Generation.
70 place in 3 years rate of growth
Conversion Rate: From 0,5% for 4%
paid downloads per location for 3 years
+5 %
11. Business model (for 3-rd year)
10 M PAID DOWNLOADS
$ 2.3 APPLICATION'S FEE
TOTAL 240 M VISITORS PER YEAR
70 PILIGRIM XXI LOCATIONS IN WORLD
$ 23 M
CONTRACTS
$ 2 M $ 42 M
ADVERTISING
B2G B2C B2B
13. Competitions
Full 3D scenes with GPS anchor
AR guide
with 2D picture and movie
Markerless AR on wide territories
AR tools
Competitions
14. Denis Vasilyev
Founder
Product,
technology
Team
Iliya Korguzalov
Founder
research,
Branding
Diana Sorina
Founder
Marketing,
Sales
Natalia
Kirichenko
Promotion
Sales
Igor Rozhdestvenskiy
Business development
consultant.
10+
marketing and
branding
tourist market
publisher
entrepreneur
15 +
history and
ethnography
tourist market
publisher
entrepreneur
5+
software
development
for mobile
platforms
10+
B2B Sales
20+
PhD in Physics,
Theoretical and
mathematical
entrepreneur
15. Requested investments 2014:
$650k
Investment aim 2015:
Install 30 locations per year and 1.6 m paid downloads
Revenue after investment:
2nd year: $3,8М
3rd year: $67М
Pre-seed investments we had:
$170K
We have:
• List of 1000 key persons from the Russian and Europe tourism industry
• 48 agreements with tourism departments for promotion in B2C;
• 1 contract just completed
• 3 contract to be signed
About investment
16. Thank you!
Saint Petersburg, Russia,
+7(812)313-0866; +7(911)911-7968
www.piligrimxxi.com info@piligrimxxi.com
the time machine
