The document discusses ways that Uber could enhance its service and platform beyond just transportation. It suggests that Uber could become an international content platform by allowing riders to anonymously share content they see on their phones with subsequent riders. Popular shared content could be featured locally, regionally, and nationally on an online channel. It also proposes that the Uber app could provide information about local history and areas to discover to mimic what taxi drivers offer and attract more riders through educational "ride along" experiences.

5. Public Content

6. Drivers- Driver tales
For us after the Iran-Iraq war, many of our cousins and uncles became cabbies. They
might have been professors or business leaders before but after the war they became
entrepreneurs and drove in-between. You could find some wise drivers. They would
share some profound tales. They would listen to the news all day. Some of them would
listen to academic tapes. Probably my favorites were the ones who knew stuff about
local history or geography. A mini tour guide. The ones that shared with you unique
music or bits about the market or sports were fun too. Each ride had its own identity
and would be enlightening in some way. [Tehran Taxi Trailer]

7. Riders- Pool your know together
I think UBER can have a very innovative content strategy as well, using geo
tagged and user generated content to enhance human capital as well.
UBER Daily
What if UBER could become an international content platform?
Many riders check their Facebook feed or other news feeds. What if, they could
anonymously share those gems with the next rider? What if the next rider could up or
down that piece of content and contribute his own? What if the most liked pieces would
bubble up locally, regionally, and nationally and shared via an online content platform. I
bet it would generate traffic, making UBER not just an innovative transportation
company with no vehicles, but also an innovative international content channel.
Local Discovery Ride Along
What if the app could teach you about the area?
London Cabbies let you know about local history. Apps like Google Field
Trip and Historypin allow users to get access to a special fabric of the place. Perhaps
by adding such novel features, San Francisco riders would forego Lyft & hop on for a
ride along. (Ride Along Trivia Games are another idea. Ex. Cash Cab)