This document discusses how to leverage mobile marketing through smartphones. It notes that smartphones will be the primary means of accessing the internet worldwide by 2020. It provides some outdated mobile statistics and recommends focusing on a "mobile first" approach. The rest of the document offers tips for mobile marketing, including being optimized for the mobile web and app stores, engaging customers with location-based storytelling, augmented reality, and gamification, facilitating easy payment options, and using geo-targeted coupons, passes, and loyalty programs to stay connected with customers.

1. Mobile marketing
leveraging the power of smartphones
by
Ronald Lenz, CEO 7scenes

2. Waag Society / 7scenes
Urban Reality Lab / Mobile Storytelling platform

6. We draw cities...

7. We draw cities...

8. We draw cities...
and pigeons

9. We show hidden heritage...

10. We transform streets into a playgrounds...

11. We make landscapes come to life...

12. We extend museums...

13. We even let you be an architect for a day...

14. We layer cities with new meaning

15. You could say we market
streets, landmarks,
museum collections,
landscapes and cities
to smartphones
We layer cities with new meaning

16. The power of smartphones
Primary means of accessing the Internet worldwide by 2020

17. Some statistics

18. Subscribers: 5.3 billion (77% of the world population).
Growth led by China and India
Coverage: 85% of new handsets access the mobile Web.
Many mobile web users are mobile only!
Marketing: Ad spend predicted US$3.3 billion in 2011
Behavior: news, travel, maps, social networking, shopping, games,
music and search (mobile web & apps)
Apps: 10.9 billion downloaded, expected peak in 2013, prices
falling, 1 in 4 never used.
Payment: US$1 trillion by 2015, 1 in 8 subscribers will use m-
ticketing in 2015 for travel, festivals, cinemas and sports events
Some statistics
probably outdated

19. Forget stats
Just think Mobile First
We layer cities with new meaning

20. Consumer experience cycle

21. Things to consider
We layer cities with new meaning

22. Make sure you’re on the mobile web
and be optimized...

23. Be on the App stores of course
and advertise in other apps as well...

24. Be where your audience is
campaign and engage in conversation

25. Provide an experience & connect to everyday life
storytelling, gameplay, augmented reality & location interaction

26. Stay in touch
gently notify...

27. Interact with locations
check-in.... yourself or seamlessly

28. Direct customers to stores
that have your products in stock

29. Moving indoor

30. Track consumer movement insides stores
micro locations that send targeted offers and product info

31. Augment Reality

32. Recognize images

33. Scan QR codes

34. Tell stories & play games

36. Make it personal & social
allow people to favorite, upload, comment, rate & share

37. Even brands become social
Follow and get notified when you’re close

38. Deliver fresh & real-time content
because people want new things; location, time & device specific

39. Paying should be easy
for both buyer and seller

40. Stay in touch
gently notify...

41. Couponing, passbook, loyalty programs
and now geo-targeted!

42. Stay in touch
gently notify...

43. Thanks!
www.7scenes.com
ronald@7scenes.com
@rlenz