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Mobile City Culture
 leveraging the power of smartphones
                    by
         Ronald Lenz, CEO 7scenes
Waag Society / 7scenes
Urban Reality Lab / Mobile Storytelling platform
7scenes
Mobile Storytelling platform for culture, education & events
Assemble, Configure & Publish
Media, challenges, gameplay, custom maps, UGC, AR, QR, ...
Play & Discover
Navigate on your phone, do challenges, upload media
We draw cities...
We draw cities...
We draw cities...
and pigeons
We show hidden heritage...
We transform streets into a playgrounds...
We make landscapes come to life...
We extend museums & archives...
We entertain visitors...
We layer cities with new meaning
You could say we market
   streets, landmarks,
  museum collections,
 landscapes and cities
     to smartphones

We layer cities with new meaning
Some statistics
Provide an experience & connect to everyday life
storytelling, gameplay, augmented reality & location interaction
Interact with locations
Augment Reality
Scan codes
Recognize images
Tell stories & play games
Deliver fresh & real-time content
because people want new things
Make it personal & social
allow people to favorite, upload, comment, rate & share
Stay in touch
gently notify...
Always have free stuff, and...
make purchase easy (freemium)
MuseumApp
Alle musea in één app
Wat is de MuseumApp?
Een nieuw product voor musea om interactieve
tours voor smartphones te ontwikkelen en
aanbieden; binnen en buiten het museum.

Bezoekers in direct contact met erfgoed op
relevante locaties, verdieping en ervaringen
delen.
Visueel Content Management




Maak een tour in de online redactieomgeving in
5 simpele stappen. Geen technische kennis
vereist.
App voor iPhone &
                binnenkort Android




Bezoekers beleven de tours op hun telefoon door
navigerend op een kaart verhalen te ontdekken. Tours
combineren foto, video, tekst, geluid, opdrachten en
opiniepeilingen.
Web platform:
             museumapp.nl




Tours worden op het web gepubliceerd waar de
gebruikersactiviteit tevens wordt getoond (UGC
& reviews)
Web platform:
             museumapp.nl




Tours worden op het web gepubliceerd waar de
gebruikersactiviteit tevens wordt getoond (UGC
& reviews)
De voordelen op een rij.
•   Zelfstandig tours ontwikkelen
•   Buiten én binnen
•   Nieuw bereik
•   Samen sterk
•   Volledig platform: CMS, Apps, Web platform
•   Abonnement gekoppeld aan bezoekersaantal en # tours.
•   Ondersteuning: kennis, content & communicatie
•   Sterk consortium uit de sector
•   Amsterdam Museum, Cobramuseum, Joods Historisch
    Museum, NinSee, Persmuseum, Rembrandthuis, Theater
    Instituut NL, Museum Het Schip, Iamsterdam, Het
    Grachtenhuis
Thanks!
    Ronald Lenz
  www.7scenes.com
ronald@7scenes.com
      @rlenz

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