Downloaded 95 times
More Related Content
BNI Testimonials - Anishkaa Gehani
- 1. BNI INSOMNIACS Anishkaa S.Gehani presents The Triumph of Testimonials Hi, Will… Remember the 5 secrets? With the one on being thankful? Which one was that? Remind me again, Jilly. Well… It all started when I wanted to become a master networker…
- 2.
- 3.
- 4. I’vedoneall that andmore, but Istill feel likeI haven’t reachedmynetworking best. What am I missing? Whatyou’remissing is the king ofall thankyou notes…
- 5. Testimonials!Why testimonials, youmust wonder… Gratitude Brand Building Credibility
- 6. Here’s a testimonialI’ve written, tell me what you think! To whomsoever it may concern I am writing this letter as a persona reference for Mr. Will Valo . I have known Will Valo for over ___ years and have found him to be honest, reliable, hard working, conscientious and courteous . He’s a cool guy and has helped me a lot with support through the yrs. He is a gem of a guy, and I would totally recommend him to anybody looking for a friend in a business partner . I trust that the information provided will be of assistance and will be happy to provide further information, if required . Best, Jill Goodmile
- 7. Um, that’s agreat template, Jilly. But it’s got a couple of discrepencies… To whomsoever it may concern I am writing this letter as a persona reference for Mr. Will Valo . I have known Will Valo for over ___ years and have found him to be honest, reliable, hard working, conscientious and courteous . He’s a cool guy and has helped me a lot with support through the yrs. He is a gem of a guy, and I would totally recommend him to anybody looking for a friend in a business partner . I trust that the information provided will be of assistance and will be happy to provide further information, if required . Best, Jill Goodmile
- 8. Allow me todeploy the 5 Ss Specific • Your testimonial needs to have a good mix of what the role of your service provider has been in the past years, and in a more recent project you have worked on together Short • Concise is beautiful. Keep it short, and to the point Sizzling • There needs to be some really compelling details about the newest venture we have taken on together. It’s nice to read good things about yourself from an employer! Stamped • A company seal makes the entire testimonial look elegant and professional Signed • Finally, add your signature to the mix! Will Valo, Corporate Communications Manager and BNI Superstar, P.L.L. Public Relations and Communications. Will Valo began his journey as our Public Relations genius and Corporate Trainer two years ago, and turned Oscorpe into a wild success with his hard work and innovative ideas. Oscorpe’s latest project, the Green Lantern Design for autonomous flight needed funding, and Will worked as part of our team to create a branding, production, and public relations framework earning us governmental and non-governmental funding on a tight schedule. Will has also provided his continued expertise in communications and networking to the team, and helped us grow our interpersonal skills. I would provide a glowing recommendation for Will Valo to one and all, as his work is truly outstanding in every aspect. Best, Jill G Jill Goodmile OSCORPETechnological Solutions
- 9. Perfect! So, tokeep up the 5 Ss of Testimonial writing, one must eliminate the 5 Ls. Long • A lengthy testimonial with no true substance is not advisable. • An ideal testimonial shouldn’t go over a single A4 sheet. “Lame” • A testimonial should be free of two things: clichés and colloquialism! Lazily Written • Facts must always be right. • Don’t use a template. • It’s not a chore, so don’t treat it like one. Lacking a Point • If your testimonial doesn’t get a well-thought-out message across, it’s failed! • Make it personal, with real-life examples Laconic • While testimonials aren’t meant to be long, don’t shorten them so much that they seem impersonal and unplanned. But, now that you have a testimonial, what do you do with it?
- 10. Good question, Jilly!When I receive a testimonial… Company’s Website Company’s Social Media Corporate brochure Publicity Campaign Newsletter: Internal and Global Wall of Fame and Personal Social Media I Share it on my..
- 11. Does writing atestimonial benefit me?
- 12. Gosh, Jilly! Testimonialwriting is like saying the magic words your ma taught you! A testimonial is the greatest compliment and the perfect note of thanks you can send to your network. An average of 2 testimonials a month will give you a huge push in the right direction And if you’re looking to up your points – the testimonial writing is perfect!
- 13. *Ahem* So… Howdo I get one?
- 14. Jill, here’s mymagic mantra: JUST ASK!
- 15. I didn’tknowthatbeing gratefulcouldpay off!Speakingofwhich,I’m off! Oh, nonotagain! Wheretothis time?? Tostartwriting testimonials! Theywon’twritethemselves!
- 16. It is nothappy people who are THANKFUL, it is THANKFUL people who are happy! A parting thought…
Editor's Notes
- #6 So why should we write testimonials? Writing a testimonial is a way of showing gratitude to the other member for the product/ service he has offered, while building your build image and bringing credibility.
- #7 Let me show you an example of a testimonial you would think is well written.
- #8 Sorry to burst your bubble but… Here in the script it’s important to mention these: A testimonial is different from a reference letter, as it is a guild of recognition for the company whose hardwork you have utilized It’s important to refrain from template-writing, as it is impersonal and leaves larger room for mistakes Formatting is key – full-stops should never have space before them, and commas should be used judiciously It’s best to keep your testimonial very professional – I might be a cool guy, but for my testimonial, I’d rather be called “an expert professional” or “great communicator”, instead Finally, your testimonial is worth its weight in gold if you ensure to add details of a project you recently worked together on, and give a little more details into my role in this
- #9 So, how do you correct it? Allow me to display the 5 L’s.. Specific.. Short.. Sizzling..Stamped..Signed Here is a well written testimonial by Jill!
- #10 Make sure you incorporate these 5 S’s in your testimonials and avoid these 5 L’s.. Long.. Lame..Lazily Written..Lacking a point..Laconic!
- #11 But, what does Will do once he receives a testimonial? Will makes sure he shares it on his Company’s Website Company’s Social Media – Facebook, Linked In, Twitter Corporate Brochure Publicity Campaign Newsletters – Internal & Global Personal Social Media – Facebook, Twitter and Linked In He also, frames it and put it on his wall of fame along with the other testimonials
- #13 Why should we write a testimonial? The question is why shouldn’t we? As a child we are always taught to say the magic word “Thank you” when someone gives us a present, or when someone does something that we appreciate. It’s the greatest way you could say these magic words to your network. An average of writing two testimonials not only makes you feel good but also, gives you a push in the right direction. Its also a way of going green. ;)
- #15 Here’s where you can talk about how easy it is to complete a project on a good note and then simply ask your contact for a recommendation/testimonial Ever find yourself feeling resentful, overwhelmed, under appreciated, frustrated, and wishing people would stop doing something you don’t like, or start doing something you do? Ever feel like people aren’t valuing you, your time, your contribution, or your opinion highly enough? Of course you do. Who doesn’t?! Don’t assume the member is a mind reader, just be bold and ask for the testimonial you deserve, because its only going to give you more happiness.