The webinar will begin promptly at 2 p.m. Eastern time. Attendees should sit back, relax and the presenters Hal and June will begin shortly. The webinar will cover how to use testimonials to grow a pest control business, including how to get and use testimonials effectively, as well as special offers for marketing consultations.

1. • Webinar begins
promptly at 2 p.m.
Eastern time!
• Sit back & relax.
• We’ll be right with
you!
Hal & June
(To communicate with Hal or me
during the webinar, please type in
the gray box to the left.)
http://i959.photobucket.com/albums/ae80/njoyy00/whatever/cat.jpg

2. How to use the power of
testimonials to get more sales and
grow your pest control business…
GUARANTEED!
What You Need To Consider When Gathering And Using Testimonials
Presented by Hal Coleman and June Van Klaveren, Pest Control Marketing Gurus!

3. At the end of this session you
will understand . . .
• The importance of using testimonials to

4. At the end of this session you
will understand . . .
• The importance of using testimonials to
– help grow your business .

5. At the end of this session you
will understand . . .
• The importance of using testimonials to
– help grow your business .
– get more referrals.

6. At the end of this session you
will understand . . .
• The importance of using testimonials to
– help grow your business .
– get more referrals.
– more new customers.

7. At the end of this session you
will understand . . .
• The importance of using testimonials to
– help grow your business .
– get more referrals.
– more new customers.
• How to get lots of great testimonials!

8. At the end of this session you
will understand . . .
• The importance of using testimonials to
– help grow your business .
– get more referrals.
– more new customers.
• How to get lots of great testimonials!
• How to use them to grow your business.

9. “I’m the best. I’ll
“Hal helped VS. help your
my company company grow
grow by 20% exponentially.”
in one year.”

11. Why Testimonials Are So
• Social PROOF.

12. Why Testimonials Are So
• Social PROOF.
• They build TRUST.

13. Why Testimonials Are So
• Social PROOF.
• They build TRUST.
• They build CREDIBILITY.

14. Why Testimonials Are So
• Social PROOF.
• They build TRUST.
• They build CREDIBILITY.
• They SELL without “SELLING.”

15. Why Testimonials Are So
• Social PROOF.
• They build TRUST.
• They build CREDIBILITY.
• They aren’t “salesy.”
• They offer REASSURANCE

16. Why Testimonials Are So
• Social PROOF.
• They build TRUST.
• They build CREDIBILITY.
• They aren’t “salesy.”
• They offer REASSURANCE
• They substantiate your claims.

17. Things to be included in a good
testimonial
• Name

18. Things to be included in a good
testimonial
• Name
• Position

19. Things to be included in a good
testimonial
• Name
• Position
• Company

20. Things to be included in a good
testimonial
• Name
• Position
• Company
• Phone number

21. Things to be included in a good
testimonial
• Name
• Position
• Company
• Phone number
• Email address

22. Things to be included in a good
testimonial
• Name
• Position
• Company
• Phone number
• Email address
• Web site

23. Things to be included in a good
testimonial
• Name
• Position
• Company
• Phone number
• Email address
• Web site
• Photo or video

24. Get answers to these questions
• What problem were you having that
required the services of a professional?

25. Get answers to these questions
• What problem were you having that
required the services of a professional?
• Why did you choose to use the services of
this company?

26. Get answers to these questions
• What problem were you having that
required the services of a professional?
• Why did you choose to use the services of
this particular company?
• How did this person/business solve your
problem/help you achieve your goals?

27. Get answers to these questions
• What problem were you having that
required the services of a professional?
• Why did you choose to use the services of
this company?
• How did this person/business solve your
problem/help you achieve your goals?
• What impressed you most about this
company?

28. Get answers to these questions
• What problem were you having that
required the services of a professional?
• Why did you choose to use the services of
this company?
• How did this person/business solve your
problem/help you achieve your goals?
• What impressed you most about this
company?
• Who would you recommend this company
to?

29. A great testimonial . . .
• . . . should show a specific benefit and/or
result
– Example: Example: “My direct mail pieces
have always yielded about a .5 percent ROI.
When I used June Van Klaveren’s mail piece, I
got a 1.7 percent ROI, which results in
$18,492.53 in new sales. Thanks June!” Fred
Johnson, Fred’s Bug Killers, Johnson, Ky.
777-777-7777

30. LISTEN…and
prepare to take
notes!

31. How and when to get
testimonials
• Strike while the customer is happiest!

32. How and when to get
testimonials
• Strike while the customer is happiest!
• Write it yourself!

33. How and when to get
testimonials
• Strike while the customer is happiest!
• Write it yourself!
• After you have written it, contact them
and ask for approval and permission.

34. Be SPECIFIC to your industry!

35. Where to Use Testimonials
• Website • “Leave behind” literature
– Let them accumulate • Testimonial book
(Don’t delete old
testimonials) • Use your testimonials as
– Sprinkle them throughout success stories when
the site speaking with prospects or
• Blog even customers.
• Ads • Newsletters
• Direct mail • Proposals
• Flyers • Brochures
• Postcards • Give oral testimonials at
networking events
• Social Media

36. Use photos, videos & quotation
marks.

37. Thank them who testified!!!

38. Actual Testimonial
• "I chose to hire Compelling Communications to create
an eye-catching coupon ad for me, even though the
publisher offered this service "free". My entire office
chose the one June put together! Also -- she turned
the ad design around in record time, enabling us to get
into the publication on deadline (about 7 days)."
• John Lewis, Sentry Pest Control,
http://www.sentrypestpros.com/
• (805) 527-8002

39. Actual Testimonial
• “I booked one day of coaching with Hal Coleman and I
can honestly say that I got my money’s worth during
the very first hour we spent together. I received so
much powerful and useful information that I was
blown away by it. He certainly lived up to his
reputation of over-delivering on everything he
promises. I would tell you that, if you want to learn
how to get more new customers and grow your
business, you need to book a day with Hal. It’ll be a
day you’ll never forget. I can tell you right now that I
will be spending more time with Hal in the future!”
--Mark Hunter - President, Landmark Pest and
Wildlife Solutions, Macon, Ga. 478-972-4357

41. Get Staff Buy-in

42. In summary. . .
• Testimonials offer proof, trust, credibility
& reassurance
• Include name, position, company, phone,
email, web site, photos/videos
• LISTEN for testimonials
• Strong testimonial shows specific benefit
• Use on all printed materials & web site
• Thank referrer!

43. Special Offers
A FREE 30-minute marketing consultation with both Hal & June where
you’ll come away with at least three ideas of how to grow your business
from BOTH Hal and June. This is a total $300 consulting value … and
it’s FREE to YOU … so use it!

44. Contact Us!
• If you’re looking for • For creation of
PROVEN ways to get marketing materials,
More Referrals and marketing ideas, web
More New Termite and sites and more, contact
Pest Control Customers, June at:
contact Hal Coleman at: • june@compelcom.com
• Hal@HalColeman.com • 800-779-0067
• www.pestcontrolmarketer.com • www.howtomarketpestcontrol.com
• 770-993-0004