Disruption can be intimidating. You may even be losing business to one or more rising competitors. You may be wondering how you could possibly compete. Rest assured, this disruption doesn’t mean you need to turn your business upside down. But just be smart in how you engage your business using innovation without the need for huge changes, high risks or large investments.

1. www.energyworx.com cloud.google.com

2. “Organize the world’s information and
make it universally accessible and useful.”
- Google’s Mission Statement
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3. page 3 of 20
Google probably processes more
information than any company on the
planet and tends to have to invent tools
to cope with the data. As a result its
technology runs a good five to 10 years
ahead of the competition.
Bloomberg Businessweek, June 2014

4. 52M
5Tb/s
8M
page 4 of 20

5. For the past 15 years, Google has been
building out the world’s fastest, most
powerful, highest quality cloud
infrastructure on the planet.
page 5 of 20
Google confidential | Do not distribute

6. Google confidential | Do not distribute
Cloud Platform is built on the same
infrastructure that powers Google.
page 6 of 20

7. Google confidential | Do not distribute
Google’s Network Spans the Globe
page 7 of 20

8. Innovating Software & Driving Technology Forward
Innovating Software & Building the Future
MapReduce Dremel Spanner
Big Table Colossus
GFS
Compute
Engine
2002 2004 2006 2008 2010 2012 2013
page 8 of 20

9. page 9 of 20

10. Google Cloud Platform
Cloud
Storage Cloud SQL Cloud
Datastore
Compute
Compute
App Engine Engine
App Services
BigQuery Cloud
Endpoints
Storage
page 10 of 20

11. www.energyworx.com

12. Cloud Computing definition
● On-demand self-service
The ability to sign up and receive services without the long delays
that have characterized traditional IT
● Broad network access
Ability to access the service via standard platforms (desktop,
laptop, mobile etc)
● Resource pooling
Resources are pooled across multiple customers
● Rapid elasticity
Capability can scale to cope with demand peaks
● Measured Service
Billing is metered and delivered as a utility service
Source: NIST cloud definition - http://www.nist.gov/itl/csd/cloud-102511.cfm
www.energyworx.com
page 12 of 20

13. PURE PLAY Cloud Computing
PURE PLAY
www.energyworx.com page 13 of 20

14. But beware of “Cloud washing” vendors!
www.energyworx.com
page 14 of 20
Many (traditional) vendors want to be a cloud vendor by just renaming
their existing product with a few tweaks.
Will this really live up to the true potential of “Cloud”?

15. Some PURE PLAY SaaS Cloud considerations
Strategic - why consider cloud? Technical - what is required?
Financial - where is the ROI? Vendor - which selection criteria?
www.energyworx.com
page 15 of 20

16. DELIVER A DATA MANAGEMENT & ANALYTICS SERVICE FOR ENERGY & UTILITY COMPANIES
www.energyworx.com
PUBLIC
&
PRIVATE
CLOUD
page 16 of 20

17. Why did we choose for Google PaaS?
● Fastest with consistent performance
● Competitive and transparent pricing
● Auto Scale to millions of users (and back)
● Unlimited flexible storage and caching
● Focus on our software service & development
● Development SDK & tools
● 24/7 access to expert support resources
www.energyworx.com
page 17 of 20

18. 5 things we’ve learned along the way
KNOWLEDGE &
TRAINING
understand all
PaaS possibilities
and components
to prevent
reinventing what
already exists and
speed-up
implementation &
migration
www.energyworx.com
IMPACT ON
BUSINESS MODEL
adapt your
business model to
PaaS cost model
page 18 of 20
SKILLS,
REQUIRED
IMPLEMENTATION
TIME CODE
ABSTRACTION
USING API’S
PAAS
SANDBOX
shorter release
cycles require
smaller feature sets
per release, adapt
your software
development &
release management
method
to be cloud
agnostic you need
code abstraction
layers per PaaS
service you use
design and modify
your software
architecture to fit
the PaaS sandbox
1 2 3 4 5

19. Customer projects & experiences
www.energyworx.com
page 19 of 20

20. Name: Edwin Poot
Email: edwin@energyworx.com
Title: Founder & CEO
Questions?
Name: Matt Feigal
Email: feigal@google.com
Title: Cloud Platform Solutions
Engineer
page 20 of 20