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Music 2.0: The Future of Music. Gerd Leonhard at Telkom Indonesia Music Unlimited Event
The document discusses the disruption in the music industry due to emerging technologies and the need for a new business model that prioritizes engagement and fairness. It highlights potential revenue streams for artists, such as sponsorships and direct funding, while suggesting a shift towards more collaborative and transparent practices among music labels and content distributors. The emphasis is on creating a more accessible and innovative music economy that takes advantage of mobile and internet capabilities.
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Music 2.0: The Future of Music. Gerd Leonhard at Telkom Indonesia Music Unlimited Event
- 2. Image by http://twitter.com/#!/EricaGlasiervia CNN Blog
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- 7.
- 8. Hat tip toKevin Kelly
- 9. Source: TBWA viaSlideshare
- 16. “More and morecompanies lose control of their customers when new technologies enable them to interact with products on their own terms” Mark Mulligan, Forrester
- 17. Control = Money Trust= Money
- 18. Enforcing control whenattraction, trust and engagement is crucial will not generate new income
- 19. The music businessurgently needs a new kind of “Gotong Royong”
- 21.
- 22. Source: my owndarn iPad
- 27. In a dysfunctionalsystem, disruption is a crucial requirement for success
- 30. Indonesia: some relevantfacts & figures
- 32.
- 33.
- 36. Source: CEO ofMacmillan UK, paidcontent.org
- 38.
- 41. Price Number of legal users 100 75 50 25 0 Was Will be
- 42. Source: Brian Newmanvia Slideshare
- 43. So how willartists & creators get paid? Many new revenue streams...tbd Sponsorships Branded Content Deals Fans & Direct Funding Concerts / Live Shows Up-selling (many different options) Broadcasting & Public Performance (2.0) Revenue Shares from Music Bundles & Flat Rates
- 46. Content i.e. Artists Advertisers Labels, Publishers Device Telcos & Makers Operators Social Networks
- 48.
- 50. Facebook is verylikely to expand into TIME sectors
- 51.
- 52.
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- 56. Timely & Likable Better service: contextual fluid, clean, safe and easy Fair and Better attractive interface pricing * Better Social and inter- tools connected
- 57. • Don’t just‘sell music’ but bundle and upsell access to music, and music experiences • Co-create a new music economy • Disrupt old, pre-Internet, dysfunctional music business paradigms • Make it work on / with any mobile phone • Make it work with/out mobile Internet access • Make it work in / with Internet-Cafes • Make it work for pre-paid phone users • Base it on feels-like-free + upsell • Disrupt. Lubricate. Co-opt. Make a market.
- 58. What would solvethe illegal download problem?
- 59.
- 65. Telcos & operatorscannot stick with ‘just being the pipe’ Source: Frost & Sullivan
- 66. Telcos and Operatorshave a huge opportunity to curate and lubricate digital content, and to host / curate the social conversation around it.
- 68. • Labels andpublishers are still very much needed but no longer must-have gatekeepers • Must provide more added values, at lower cost • Will become more like agents than ‘owners’ • Will be much more about marketing not distribution • Labels & publishing sectors will merge • Will need to become totally transparent • Must become networks not remain monopolies • Must embrace web/mobile native approach
- 69. Thanks to AlanMoore (via Slideshare)
- 70. Open licenses Open innovation Open distribution Open competition Open partnerships Open technologies Open data standards
- 73. www.musicfutures.com www.mediafuturist.com