PDF with most slides from my presentation at the Nokia Siemens Networks Marketing Forum 2009, on the topic of how the recession is generating new opportunities in the Telecom / ICT & Media space. Data is the new oil, the gobal OS is shifting from ego-system to ecosystem and collaboration, why B2B social media is CRM, why mobile consumption of digital goods is the #1 growth factor for the next decade, the 2-sided telemedia economy, the opportunity to lubricate the digital ecosystem... and more. See http://www.mediafuturist.com

1. Fundamental Market Changes and
new Opportunities!
‣ Futurist
‣ Strategist
‣ Author & Blogger
www.mediafuturist.com
twitter.com/gleonhard

2. Recession views
Donald Tapscott (Wikinomics)
• “The current recession is a crucial punctuation point in
human history - the point where we need to reset, the point
where it’s clear that the industrial economy has finally run
out of gas”
• “The web is finally creating a global infrastructure for
collaboration (which also leads to disruption and confusion)”
Source: PaidContent.org

3. 2009: the giant Dip - 2010: Recovery?

4. Where is the growth?
Mobile Video
Internet

5. Accelerated by the Recession

6. Change points

8. The Mobile Use
‘Consumption’ of
Digital Goods is the
#1 Growth Story of
the next Decade

9. Business
Marketing &
Social
Not Social Advertising
Content & Media
Communication
Education
Politics
9

10. Social Business...Trust Osmosis
s t
Tru
ru st
T

11. Connected people ‘consume’ differently

12. Trust Trends
................
Source: DDB

13. The opportunity is to earn Trust, now

14. Trust leads to Influence which leads to Revenues

15. The new Marketing Paradigm

16. The Fundamental Shift: Closed to Open
Business Energy
Education Media & Content
Telecommunication

18. Open is tough!
The Desire for control is ingrained in
our genes, our lives, our education
Open can mean out of control &
chaotic
Openness may create more risk.
Open may feel unsafe.
The Degree of Openness
and your Revenue Growth
Rate will be directly related

19. Social Media is CRM

20. Revenue
Expect radical habit changes when the
technologies actually work perfectly

21. Planned... or
just lucky?

22. Emerging new Behaviors will result in
very powerful new Revenue Streams
Source: Slideshare

23. New values & new roles...outside of the core

24. The Redefinition of ‘Telecom’
Experience Platform
Content Pipe
Service Pipe
Data
Pipe

26. New $$$ sources
Attention Kernels
Digital Breadcrumbs
Click-Trails

27. Lubricate the
digital
economy!

28. The 2-sided TeleMedia Model
- starting with Digital Music
Content Content
Owners
& Users
(fka
Creators Consumers)

29. Thanks for listening!
★ email me at gerd@mediafuturist.com
★ twitter.com/gleonhard
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★ more presentations at
www.mediafuturist.com