This document discusses Platform as a Service (PaaS) and provides an overview of IBM's BlueMix architecture and platform. It includes two case studies, the first demonstrating how a web intelligence application and mobile app can be created in 60 minutes using BlueMix services like MapReduce and data marts. The second case study shows how a mobile event app with management features was developed in two days using BlueMix to export data from an IBM system and output it to multiple channels.