This presentation was delivered at the SOA Forum in Paris on Oct 6 2009 (http://bit.ly/10aoMZ). It covers the value and challenges of cloud computing from a business perspective and introduces TIBCO's new offer for cloud computing: TIBCO Silver (http://silver.tibco.com)

1. Business Applications in the Cloud? Stefan Farestam Director of Product Marketing, EMEA Paris, Oct 6 2009

2. 1908: Ford Model-T – The First Serially Produced Car

3. 100 Years Later: Citroën C3

4. 2009: Zipcar – Changing The Concept of Owning a Car

5. Defining the Cloud in Today’s Environment?

6. Cloud Computing to an Enterprise Today? [mwd advisors] Source: The seven elements of cloud computing, http://www.mwdadvisors.blog/2009/06

7. The Promise: A New Competitive Edge Reduce Capital Expenditure Fast Application Deployment Improve IT Efficiency

11. Reality of the Enterprise? Lock-in to Legacy Assets is Costly… Deployment risk/Migration I cannot build it even if I wanted to Do I rewrite to scale? Rewrite my API’s and connectivity

12. What if We Could Offer You This Today? Enterprise Level Governance One-click Deployment Self-aware Elasticity Connectivity to your existing business apps Rapid Application Delivery Platform (Multiple Technology Container support)

13. Introducing TIBCO Silver! Initially available on:

14. TIBCO Silver is a black box that you don’t have to manage or install!

16. Come Test Drive TIBCO Silver Public Beta! Point, click, cloud… http://silver.tibco.com

17. TIBCO in France

18. TIBCO in France Merci!