IBM Bluemix is an open-standards cloud platform designed for building, running, and managing applications, allowing developers to integrate various services and tools effectively. It provides flexible pricing models and supports hybrid application deployment, making it suitable for digital transformation and innovation across industries. The platform emphasizes security and extensibility, offering numerous services including mobile, IoT, and analytics functionalities.

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Bluemix Cloud Platform
Dominopoint
12 Maggio 2015
Roberto Pozzi
SW Cloud Technical Sales & Solutions
roberto_pozzi@it.ibm.com
@roberto_pozzi

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©IBM Corporation2
Introducing the new “Weapons of Mass Disruption” …
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Scale
Low Cost
Speed
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©IBM Corporation3
Innovators are Recomposing Their Businesses with
Digital Transformations
Front line
decision making
New apps are consolidating decision
making capabilities at the fingertips
of people who need to act.
Insight from nontraditional data
Is being used in business critical
processes so businesses can create
new moments.
Digital venture
capitalist
Technology solutions are composed
leveraging digital services from a broad
ecosystem so businesses can do what
they do best.
Real time insight
driven processes
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Too Big to Fail? Really? …
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Why Bluemix?
Rapidly bring new products
and services to market at
lower cost.
Balance agility with quality,
security and governance.
Extend existing IT
investments into cloud
business and delivery
models.
Devs and businesses
choose Bluemix to:
Integrated App Monitoring
Containers in Bluemix
Interactive Solution
Pages
Spending Notifications
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So what is Bluemix?
Bluemix is an open-standards, cloud-based platform for
building, running, and managing applications.
Build your apps, your way
Use the most prominent
compute technologies to power
your app: Cloud Foundry,
Docker, OpenStack.
Extend apps with services
A catalog of IBM, third party,
and open source services allow
the developer to stitch an
application together quickly.
Scale more than just instances
Development, monitoring,
deployment, and logging tools
allow the developer to run and
manage the entire application.
Layered Security
IBM secures the platform and
infrastructure and provides the
tools to secure your apps.
Deploy and manage hybrid apps
seamlessly
Get a seamless dev and
management experience across a
hybrid implementations options.
Flexible Pricing
Try for free and, when ready, pay
only for what you use. Pay as
you go and subscription models
offer choice and flexibility.
Coming Summer 2015
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Openness and choice
Bluemix is anything but locked down. You choose how you build, deploy, and
manage your apps. Bluemix takes care of the rest.
Compute
Choose the level of
infrastructure
abstraction based on
your app’s
architectural needs.
Dev Tooling
From editors to source
code management to
continuous delivery,
you can use Bluemix’
powerful tooling or
easily bring your own.
Location
Deploy apps to Bluemix
Public, your own
dedicated cloud
Bluemix, or one that
runs within your data
center (Local*).
Services
Pick from a catalog of
IBM, third party, open
source, or your own
services to extend
your apps.
IBM
Third Party
Open Source
Yours
*Bluemix Local coming Summer 2015
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Typical applications
Customer experience application ‘’Mobile Ready’’
Data available on Mobile
Analytics for customer insight
Sentiment Analysis
Secure Integration
Reuse and extend existing data and services
Internet Of Things
Connect devices and sensors
Bring efficiency in the delivery process to reduce time and cost for development,
experimentation and innovation
Reduce release times
Validate performance
Validate application security
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How can Bluemix help?
Customer experience application ‘’Mobile Ready’’
Bluemix provides ‘’as a service’’ :
Database in Cloud (Cloudant or Open Source)
Analytics service (BigInsight, DashDB, Watson, TimeSeries)
Reporting (powered by Cognos BI)
Sentiment Analysis
Secure Integration
Bluemix provides Cloud Integration services (powered by Cast Iron)
Internet Of Things
Bluemix provides ‘’as a service’’
IoT Foundation (Message Sight, MQTT Broker)
Analytics service ‘’in memory’’ (DashDB,…)
Bring efficiency in the delivery process to reduce time and cost for development,
experimentation and innovation
Bluemix provide DevOps Services
Automated deployment
Security Testing (powered by AppScan)
Performance Monitoring
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Bluemix Service Catalog
• Rapid solutioning: a service offers a
piece of functionality available for
applications to use.
• Reduce cost: Bluemix provides all the
infrastructure and the plumbings and give
access to lots of value ready-to-use
services at a low entry point
• High Value: concentrate on the value,
rent the rest on Bluemix
Bluemix is for innovation
Completeness
• IBM Software capabilities
• Open source platform and services
• Third party to enable key use cases
Security
Services
Web and
application
services
Cloud
Integration
Services
Mobile
Services
Database
services
Big Data
services
Internet of
Things
Services
Watson
Services
DevOps
Services
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Application Runtimes
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Mobile Services
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Web & Application Services
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Database Services
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Big Data & Analytics Services
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Watson CognitiveServices
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Security Services
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Customer Managed
Service Provider Managed
Bluemix started as a public PaaS
Bluemix started with a major focus on developer productivity in the public cloud.
Infrastructure
as a Service
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Platform
as a Service

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Bluemix evolved to give more flexibility and choice
Coming Summer 2015
1 | Public
Maximize on cloud
economics and agility.
Multi-tenant environment
2 | Dedicated
Single-tenant environment.
Everything is dedicated and
connected to you — agility of
public cloud, yet feels like
home.
3 | NEW: Local
Behind the firewall for the most
sensitive workloads.
Seamless Experience
Regardless of which
combination you choose, you
can expect a single, seamless
experience.
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Building Hybrid Environments
Secure
Gateway
Connect and
Compose
DataWorks
API
Management
API
Harmony
Securely access data and applications in other
clouds, enterprise data centers and locally on
developer laptops
Data services like: Shape data, load data, provision masked
data, profile data, and classify data let you prepare your data
for use in production apps
Create REST APIs from on-premises or cloud
endpoints (DB2, SFDC, etc). Assemble multiple
APIs into a single API using Node-RED for
composition
Publish, promote, and oversee your APIs in a secure,
scalable environment. Includes the creation of end user
support resources that define and document the API
Find the right API for your app. Built from a corpus
of the world’s public APIs, it understands
relationships between already selected APIs and new
ones being searched

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IBM Bluemix enables adoption of emerging
infrastructures and application models,
throguh a scalable, secure and flexible
architecture
IBM Bluemix: scenarios and
benefits
Secure Gateway
API Management
1 – Infrastructure and services
available in your own cloud
- New services development and
release
- Riuse existing Bluemix services
(Mobile, Analytics, BigData, Push
Notification)
2 – Secure integration with your own
data center
- Existing services and/or new ones
access enterprise data in a secure and
controlled way
3 – Model of Composable application,
automation and flexible deployment
- Composable apps
- API Management
- Reuse of mobile services
- DevOps
- Virtual Machine, Container Docker
Need 1 – Provide dev teams with
infrastructures and environments
in agile and fast way
Need 2 - Guarantee security and
regulatory compliance
Need 3 – Support development and
release emerging models with a flexible
architecture
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©IBM Corporation23
ESC Consulting
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Small italian software house
Designed and now piloting a solution to let his customers check production
advance and time accounting
They are using both SoftLayer and Bluemix
They use Cloud Integration Service on Bluemix to securely connect and
map/extract data from SAP

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Citi Enterprise Hackathon
Citi Mobile Challenge

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Resources
Register on Bluemix.net / Try it out and get familiar
ibm.biz/Bluemix2015
• Follow Bluemix on Twitter + YouTube and invite
customers to our Webinars
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IBM BusinessConnect 2015
La trasformazione digitale passa da qui
Milano, 16 Giugno ore 09.30
Nuova sede Talent Garden – Milano, via Calabiana 6
Per iscriversi: www.ibm.com/it/businessconnect
Ci saranno 8 sessioni di approfondimento, tra le quali:
• IBM Bluemix, perché lo sviluppo di app oggi è più di un must.
• IT as a Service, perché la tecnologia è il fattore chiave per essere leader
dell'innovazione
e per guidare la trasformazione digitale in azienda.
• #newwaytowork, perché i nuovi strumenti di Comunicazione, Social e Analytics
fanno emergere un nuovo modo di lavorare centrato sulle esigenze dell’individuo
e delle sue relazioni.

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Webinar IBM Bluemix
13 maggio ore 11.00 (in lingua italiana) http://webinars.mybluemix.net/

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Thank You
Get started today at ibm.biz/Bluemix2015
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