This 18-page report analyzes mobile shopping behaviors using data from Blue Hill Research and Apteligent. The report finds that millennials and Gen Xers do 25-50% of their shopping via mobile devices. Highly effective mobile apps that are a delight to use can increase mobile shopping and drive recommendations for the retail brand. The report also examines mobile ecosystem data on crash rates, app loads, and device usage to identify opportunities for retailers.
This document discusses how mobile devices are changing consumer shopping behavior in 7 key ways:
1. Mobile is becoming the primary platform for online shopping research and purchases, with the majority of digital shoppers expected to be mobile shoppers by 2016.
2. Reviews and customer content significantly increase mobile conversion rates. Including these on mobile sites and apps can boost sales.
3. Holiday shopping sees spikes in mobile traffic, and mobile shoppers who use their devices over the holidays tend to continue mobile shopping year-round.
4. While mobile showrooming does impact purchases, it can also drive in-store sales if retailers encourage mobile research and offer price matches.
5. Store-specific
Business insider digital media strategiesCatchTalk.TV
Full vid hereJulie has a more than a decade of experience running vertical web businesses. Prior to Business Insider, she launched the new NCAA.com web site at CBS College Sports. Previously she ran the magazine-branded web sites at Condé Nast and built the #1 web site for golfers at Time Inc
The mobile path-to-purchase for Saudi Arabian main shoppersOn Device Research
Newly released analysis of On Device Research’s quarterly Mobile Path-to-Purchase tracker has shone a light on the role of the smartphone in the purchase decision making process of Saudi Arabian household main shoppers, along with the digital habits of customers at the country’s top supermarkets: HyperPanda, Al Othaim and Carrefour.
With an estimated 70.5% of the Saudi Arabian population owning a smartphone by the end of 2016 (Source: eMarketer), understanding the impact of the rise of mobile on the highly influential main shopper audience who directly determine a household’s brand consumption habits is crucial.
- The document summarizes findings from InsightExpress's 16th Digital Consumer Portrait study on mobile behavior and trends from July 2007 to February 2011.
- It finds that over a third of mobile owners now have smartphones, but 25% of smartphone owners consider their phone a "regular" phone, not recognizing it as smart.
- Mobile activities like shopping, coupon use, and commerce are popular, with text messaging and email preferred for receiving deals. 18% of mobile users have made a purchase on their phone.
Criteo state-of-mobile-commerce-q1-2015-pptMerve Kara
Mobile commerce is growing rapidly around the world. Some key points:
- Mobile transactions accounted for 29% of ecommerce in the US in Q1 2015 and 34% globally. This is forecast to reach 33% in the US and 40% globally by the end of 2015.
- Growth is being driven by smartphones, which now make up over 50% of mobile transactions in many countries. In the US, iPhones accounted for 9% of all ecommerce transactions in Q1 2015.
- While consumers browse similarly on mobile and desktop, mobile conversion rates are still lower due to weaknesses in completing purchases. Mature markets like Japan have much higher mobile conversion rates.
- Mobile shopping peaks during
Taking a look into the growing app economy throughout the Middle East & North Africa region, we examine who the typical consumer is, what they are looking for and how they find it.
Mypeepal Technologies is an expert in mobile applications and content delivery through innovative apps. It has developed over 550 apps across various categories including education, games, and lifestyle. The mobile app ecosystem is large and growing, with global app downloads expected to reach over 300 billion by 2016. However, most apps are only used once, so customer experience and retention are key factors for success. The mobile web is also an important part of the digital landscape, as it works across all devices and browsers. As mobile internet speeds increase through technologies like 4G, user behaviors are shifting towards activities like streaming, browsing, and content creation directly on their mobile devices. Mypeepal analyzes usage trends and develops customized apps and content portals
This document discusses how mobile devices are changing consumer shopping behavior in 7 key ways:
1. Mobile is becoming the primary platform for online shopping research and purchases, with the majority of digital shoppers expected to be mobile shoppers by 2016.
2. Reviews and customer content significantly increase mobile conversion rates. Including these on mobile sites and apps can boost sales.
3. Holiday shopping sees spikes in mobile traffic, and mobile shoppers who use their devices over the holidays tend to continue mobile shopping year-round.
4. While mobile showrooming does impact purchases, it can also drive in-store sales if retailers encourage mobile research and offer price matches.
5. Store-specific
Business insider digital media strategiesCatchTalk.TV
Full vid hereJulie has a more than a decade of experience running vertical web businesses. Prior to Business Insider, she launched the new NCAA.com web site at CBS College Sports. Previously she ran the magazine-branded web sites at Condé Nast and built the #1 web site for golfers at Time Inc
The mobile path-to-purchase for Saudi Arabian main shoppersOn Device Research
Newly released analysis of On Device Research’s quarterly Mobile Path-to-Purchase tracker has shone a light on the role of the smartphone in the purchase decision making process of Saudi Arabian household main shoppers, along with the digital habits of customers at the country’s top supermarkets: HyperPanda, Al Othaim and Carrefour.
With an estimated 70.5% of the Saudi Arabian population owning a smartphone by the end of 2016 (Source: eMarketer), understanding the impact of the rise of mobile on the highly influential main shopper audience who directly determine a household’s brand consumption habits is crucial.
- The document summarizes findings from InsightExpress's 16th Digital Consumer Portrait study on mobile behavior and trends from July 2007 to February 2011.
- It finds that over a third of mobile owners now have smartphones, but 25% of smartphone owners consider their phone a "regular" phone, not recognizing it as smart.
- Mobile activities like shopping, coupon use, and commerce are popular, with text messaging and email preferred for receiving deals. 18% of mobile users have made a purchase on their phone.
Criteo state-of-mobile-commerce-q1-2015-pptMerve Kara
Mobile commerce is growing rapidly around the world. Some key points:
- Mobile transactions accounted for 29% of ecommerce in the US in Q1 2015 and 34% globally. This is forecast to reach 33% in the US and 40% globally by the end of 2015.
- Growth is being driven by smartphones, which now make up over 50% of mobile transactions in many countries. In the US, iPhones accounted for 9% of all ecommerce transactions in Q1 2015.
- While consumers browse similarly on mobile and desktop, mobile conversion rates are still lower due to weaknesses in completing purchases. Mature markets like Japan have much higher mobile conversion rates.
- Mobile shopping peaks during
Taking a look into the growing app economy throughout the Middle East & North Africa region, we examine who the typical consumer is, what they are looking for and how they find it.
Mypeepal Technologies is an expert in mobile applications and content delivery through innovative apps. It has developed over 550 apps across various categories including education, games, and lifestyle. The mobile app ecosystem is large and growing, with global app downloads expected to reach over 300 billion by 2016. However, most apps are only used once, so customer experience and retention are key factors for success. The mobile web is also an important part of the digital landscape, as it works across all devices and browsers. As mobile internet speeds increase through technologies like 4G, user behaviors are shifting towards activities like streaming, browsing, and content creation directly on their mobile devices. Mypeepal analyzes usage trends and develops customized apps and content portals
MOBILE APP BENCHMARK: TOP 10 MOBILE SHOPPING APPS IN THE USAT Internet
Discover who's leading the shopping mobile app market in the US. This free benchmark report from AT Internet outlines the top 10 shopping apps in the US market.
For more benchmarks and studies from AT Internet, visit: http://www.atinternet.com/en/resources/surveys/
Fitnyc module 11 mobile analytics overview for fitMarshall Sponder
Mobile analytics is challenging due to differences from web analytics. Session tracking relies on device IDs rather than cookies, and measurement focuses more on engagement than page views. Unique visitors are difficult to measure for mobile. When evaluating mobile analytics products, considerations include dashboard views, specific analysis needs, integration capabilities, and pricing models. Campaign management functionality built into products is also important. There are over 40 mobile analytics products available.
The document discusses trends in the mobile app market and strategies for marketers. It notes that mobile ad revenue is shifting away from games and towards non-games as app downloads and revenues continue growing globally. While interest in discovering new apps may be waning across various channels, Facebook and Google own the most used apps. The document advocates becoming a "unicorn dinosaur" by taking a mobile-first approach to understand users' mobile moments and mastering the mobile marketing funnel to focus on customer lifetime value beyond just app installs. It provides tips for marketers to capture mobile, know organic/paid multipliers, address fraud, and focus on engagement and retention.
State of Mobile Commerce 2014 (Sucharita Mulpuru)Monetate
Sucharita Mulpuru's keynote presentation at Monetate Summit 2014, "The State of Mobile Commerce in 2014," explored key data points around how consumers transact on phones and tablets, their preferences for mobile site experiences, and the current state of mobile investments by today's leading eBusinesses.
The banking & Fintech app market in the United StatesAT Internet
The document provides analysis of the top banking and FinTech apps in the United States based on benchmarks from July 2016. Some key findings include:
- Chase Mobile was the most rated banking app on Android and among the top apps for growth in ratings on both Android and iOS.
- Venmo saw the greatest increase in app satisfaction scores on both platforms and received high ratings for its social features that are differentiated from other payment apps.
- Personal finance apps like QuickBooks Self-Employed and Schwab Mobile experienced strong growth in ratings in July 2016 on Android and iOS respectively.
Mobile’s Varied Role in the Consumer Path to PurchaseVivastream
The document summarizes findings from a study on mobile usage in the path to purchase. It finds that mobile now represents a significant portion of online time spent and shopping. Usage varies between smartphones and tablets, with smartphones used more outside the home and tablets at home. Mobile is used throughout the shopping process, not just at the end, with location and promotions critical to driving conversions. The majority of mobile users intend to convert within a day, with over half of smartphone and tablet users actually making purchases on their devices.
This document provides a summary of mobile app engagement trends and benchmarks for the first half of 2016. Some key findings include:
- The average cost per install was $4.37, with utility apps having the lowest cost at $2.91 and finance apps the highest at $6.63.
- The cost to acquire a travel app user who made a reservation decreased 14.6% from the previous year to $38.66.
- Gaming in-app purchase rates decreased 47% for the first half of 2016 compared to the same period last year.
- Women who completed a purchase in apps cost 40% less to acquire than men. Acquiring a male subscriber cost 13% less
20 Reasons Why Your Business Needs an App in 2014meijun_corp
Is your business taking advantage of the growth of mobile internet usage? If you manage a small to mid-sized business, here's some statistics to show the importance of mobile app development.
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
The document discusses the top 5 trends driving the mobile ecosystem: 1) The rise of video advertising which will account for 50% of mobile ad spending in 2016. 2) The convergence of desktop and mobile advertising technologies onto unified platforms. 3) The increasing sophistication of programmatic buying which allows advertisers to efficiently target mobile users. 4) The use of data and analytics to provide greater value to advertisers by identifying high spending and purchase-prone users. 5) The dominance of "mobile-first" advertising experiences as mobile media consumption surpasses desktop.
Using mobile sites, apps, and emerging technologies to build loyalty.
1. Survey of mobile users
2: Key insights and findings
3: Conclusion
4: Best practices
What users want from mobile - Equation Research - July 2011Romain Fonnier
Executive Summary:
Mobile is reaching critical mass. According to Forrester Research, Inc., mobile
commerce will top $6 billion by the end of this year (2011) and is expected
to reach $31 billion by 2016. The ubiquity of mobile phones, improved
infrastructure, advances in device utility, overall market penetration and the hype
around the iPhone and applications are driving phenomenal growth.
eBay recorded close to $2 billion in sales on mobile devices in 2010 — expects close
to $4 billion in 2011.
Google mobile ads are now over a $1 billion business worldwide.
Amtrak attributes 2% of its revenue to mobile — $32 million — and notes growth is
staggering.
Marriott Hotels averaged mobile sales of $6 million per month in 2010 – up 100%
from 2009.
ASOS’s (U.K.) mobile revenues topped £1m in the U.K. during December — double
the retailer’s expectations.
1-800-Flowers.com tops $1 million in quarterly m-commerce sales — up 9,900%
from same quarter in 2010.
Worldwide, mobile commerce should hit $119 billion in 2015, according to
ABI Research. Despite the upbeat forecasts, a large number of businesses
are in the planning or early deployment phases of their mobile strategies, but
consumers want to connect on mobile devices today.
User Engagement In Extraordinary Times - Marketing For Post-COVID-19 WorldMoEngage Inc.
The COVID-19 pandemic has had a dramatic and unprecedented effect on business verticals across the globe, in turn changing the user behavior and attitude. How should marketing teams approach user engagement in this post-COVID-19 world and what are the few brands doing engagement right during this crisis?
Check out this presentation to understand.
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
The rapid growth of mobile devices and applications have created a new economy around context and an active, captivated audience. However, an effective monetization strategy is critical to ensuring the survival, growth and financial success of your mobile applications.
View our webinar presentation to learn:
- What options you have for monetizing your audience
- What mobile rewards programs are and how they can help
- How you can implement a mobile rewards program in your apps
Speakers:
- Andrew Gerhart, Chief Operating Officer, AerServ
- Zach Redler, Sr. Director, Appsaholic
This document discusses Facebook's direct response marketing solutions for driving awareness, actions, and customer loyalty. It highlights that Facebook has over 5.2 million monthly active users in Portugal, many of whom use Facebook daily on both desktop and mobile devices. The document also outlines Facebook's targeting capabilities like custom audiences and lookalike audiences to reach more relevant prospects. It then discusses formats like link ads and mobile app install ads to drive actions across channels. Finally, it covers optimization tools like the conversion pixel and using objective metrics like oCPM and CPA to measure performance and make insights for future campaigns.
Industry updates on key mobile trends 9 28 12Performics
Industry updates on key mobile trends for the week ending 9/28/2012 include:
1) IDC raised its 2012 tablet shipment forecast to 117.1 million units due to strong holiday demand, and expects the iPad's market share to drop from 60% to 58% by 2016 as other tablets gain popularity.
2) A survey found that most retailers invest modestly in mobile and tablet initiatives, focusing on in-store uses like mobile point-of-sale instead of unclear ROI areas, and men engage in mobile shopping more than women.
3) Forrester recommends marketers follow an "addressability framework" to ensure mobile apps are not quickly deleted, such as identifying intended users and the
Quality Over Quantity - Mobile Users Mater | Jarah Euston, FlurryDealmaker Media
This document discusses mobile app usage trends based on analytics from Flurry. Some key points:
- Flurry tracks over 1.1 billion devices and 110 billion sessions per month across various mobile platforms.
- 80% of users' time on iOS and Android devices is spent in apps rather than mobile browsers. Games are the most popular app category.
- App usage is spread throughout the day in the US, not concentrated at traditional primetime hours.
- The app stores now offer over 1 million apps each, up dramatically from just a few years ago. It takes significant new users to reach the top app charts.
- On average, the retention rate for top apps is around 50% after 30 days as
The document discusses trends in mobile devices, applications, and marketing. It notes that smartphones are increasingly popular and overtaking basic phones. Tablets are also growing in ownership. Most mobile activities involve social, local, and mobile (SoLoMo) elements. Location-based services and augmented reality provide engagement opportunities. Mobile shopping faces challenges but can be enhanced through offers, reviews, and in-store functions. The document advocates an integrated mobile strategy including websites, apps, messaging and analytics to attract and service mobile customers.
The document discusses various creative and unique barcode designs. It shows examples of barcodes designed to look like faces, logos, and other shapes. The document encourages readers to click a link for more examples of interesting barcode designs that go beyond the typical linear patterns and incorporate artistic designs.
This document summarizes a presentation on mobile commerce. Key points include:
- Mobile now influences a significant percentage of retail sales, with smartphones driving $35 billion in online sales and $244 billion in influenced offline sales in 2015.
- As a result, retailers are prioritizing mobile experiences over other initiatives like site redesigns. However, mobile spending remains a modest percentage of overall marketing budgets.
- Shoppers conduct significant mobile research both online and in stores before purchases. They use their phones for tasks like price comparisons, reviews, product info, and coupons.
- While mobile commerce is growing, many shoppers still find the mobile shopping experience limited compared to desktop. Device fragmentation also challenges retailers.
MOBILE APP BENCHMARK: TOP 10 MOBILE SHOPPING APPS IN THE USAT Internet
Discover who's leading the shopping mobile app market in the US. This free benchmark report from AT Internet outlines the top 10 shopping apps in the US market.
For more benchmarks and studies from AT Internet, visit: http://www.atinternet.com/en/resources/surveys/
Fitnyc module 11 mobile analytics overview for fitMarshall Sponder
Mobile analytics is challenging due to differences from web analytics. Session tracking relies on device IDs rather than cookies, and measurement focuses more on engagement than page views. Unique visitors are difficult to measure for mobile. When evaluating mobile analytics products, considerations include dashboard views, specific analysis needs, integration capabilities, and pricing models. Campaign management functionality built into products is also important. There are over 40 mobile analytics products available.
The document discusses trends in the mobile app market and strategies for marketers. It notes that mobile ad revenue is shifting away from games and towards non-games as app downloads and revenues continue growing globally. While interest in discovering new apps may be waning across various channels, Facebook and Google own the most used apps. The document advocates becoming a "unicorn dinosaur" by taking a mobile-first approach to understand users' mobile moments and mastering the mobile marketing funnel to focus on customer lifetime value beyond just app installs. It provides tips for marketers to capture mobile, know organic/paid multipliers, address fraud, and focus on engagement and retention.
State of Mobile Commerce 2014 (Sucharita Mulpuru)Monetate
Sucharita Mulpuru's keynote presentation at Monetate Summit 2014, "The State of Mobile Commerce in 2014," explored key data points around how consumers transact on phones and tablets, their preferences for mobile site experiences, and the current state of mobile investments by today's leading eBusinesses.
The banking & Fintech app market in the United StatesAT Internet
The document provides analysis of the top banking and FinTech apps in the United States based on benchmarks from July 2016. Some key findings include:
- Chase Mobile was the most rated banking app on Android and among the top apps for growth in ratings on both Android and iOS.
- Venmo saw the greatest increase in app satisfaction scores on both platforms and received high ratings for its social features that are differentiated from other payment apps.
- Personal finance apps like QuickBooks Self-Employed and Schwab Mobile experienced strong growth in ratings in July 2016 on Android and iOS respectively.
Mobile’s Varied Role in the Consumer Path to PurchaseVivastream
The document summarizes findings from a study on mobile usage in the path to purchase. It finds that mobile now represents a significant portion of online time spent and shopping. Usage varies between smartphones and tablets, with smartphones used more outside the home and tablets at home. Mobile is used throughout the shopping process, not just at the end, with location and promotions critical to driving conversions. The majority of mobile users intend to convert within a day, with over half of smartphone and tablet users actually making purchases on their devices.
This document provides a summary of mobile app engagement trends and benchmarks for the first half of 2016. Some key findings include:
- The average cost per install was $4.37, with utility apps having the lowest cost at $2.91 and finance apps the highest at $6.63.
- The cost to acquire a travel app user who made a reservation decreased 14.6% from the previous year to $38.66.
- Gaming in-app purchase rates decreased 47% for the first half of 2016 compared to the same period last year.
- Women who completed a purchase in apps cost 40% less to acquire than men. Acquiring a male subscriber cost 13% less
20 Reasons Why Your Business Needs an App in 2014meijun_corp
Is your business taking advantage of the growth of mobile internet usage? If you manage a small to mid-sized business, here's some statistics to show the importance of mobile app development.
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
The document discusses the top 5 trends driving the mobile ecosystem: 1) The rise of video advertising which will account for 50% of mobile ad spending in 2016. 2) The convergence of desktop and mobile advertising technologies onto unified platforms. 3) The increasing sophistication of programmatic buying which allows advertisers to efficiently target mobile users. 4) The use of data and analytics to provide greater value to advertisers by identifying high spending and purchase-prone users. 5) The dominance of "mobile-first" advertising experiences as mobile media consumption surpasses desktop.
Using mobile sites, apps, and emerging technologies to build loyalty.
1. Survey of mobile users
2: Key insights and findings
3: Conclusion
4: Best practices
What users want from mobile - Equation Research - July 2011Romain Fonnier
Executive Summary:
Mobile is reaching critical mass. According to Forrester Research, Inc., mobile
commerce will top $6 billion by the end of this year (2011) and is expected
to reach $31 billion by 2016. The ubiquity of mobile phones, improved
infrastructure, advances in device utility, overall market penetration and the hype
around the iPhone and applications are driving phenomenal growth.
eBay recorded close to $2 billion in sales on mobile devices in 2010 — expects close
to $4 billion in 2011.
Google mobile ads are now over a $1 billion business worldwide.
Amtrak attributes 2% of its revenue to mobile — $32 million — and notes growth is
staggering.
Marriott Hotels averaged mobile sales of $6 million per month in 2010 – up 100%
from 2009.
ASOS’s (U.K.) mobile revenues topped £1m in the U.K. during December — double
the retailer’s expectations.
1-800-Flowers.com tops $1 million in quarterly m-commerce sales — up 9,900%
from same quarter in 2010.
Worldwide, mobile commerce should hit $119 billion in 2015, according to
ABI Research. Despite the upbeat forecasts, a large number of businesses
are in the planning or early deployment phases of their mobile strategies, but
consumers want to connect on mobile devices today.
User Engagement In Extraordinary Times - Marketing For Post-COVID-19 WorldMoEngage Inc.
The COVID-19 pandemic has had a dramatic and unprecedented effect on business verticals across the globe, in turn changing the user behavior and attitude. How should marketing teams approach user engagement in this post-COVID-19 world and what are the few brands doing engagement right during this crisis?
Check out this presentation to understand.
This preview of the full report is based on the survey of 800+ app marketers from around the world. The survey revealed compelling insights into the world of mobile app marketing including the goals, challenges, budgets as well as strategies for user acquisition, retention, measurement, and attribution used by app marketers.
Download the full report here - http://go.inmobi.net/the-state-of-mobile-app-performance-marketing-report
The rapid growth of mobile devices and applications have created a new economy around context and an active, captivated audience. However, an effective monetization strategy is critical to ensuring the survival, growth and financial success of your mobile applications.
View our webinar presentation to learn:
- What options you have for monetizing your audience
- What mobile rewards programs are and how they can help
- How you can implement a mobile rewards program in your apps
Speakers:
- Andrew Gerhart, Chief Operating Officer, AerServ
- Zach Redler, Sr. Director, Appsaholic
This document discusses Facebook's direct response marketing solutions for driving awareness, actions, and customer loyalty. It highlights that Facebook has over 5.2 million monthly active users in Portugal, many of whom use Facebook daily on both desktop and mobile devices. The document also outlines Facebook's targeting capabilities like custom audiences and lookalike audiences to reach more relevant prospects. It then discusses formats like link ads and mobile app install ads to drive actions across channels. Finally, it covers optimization tools like the conversion pixel and using objective metrics like oCPM and CPA to measure performance and make insights for future campaigns.
Industry updates on key mobile trends 9 28 12Performics
Industry updates on key mobile trends for the week ending 9/28/2012 include:
1) IDC raised its 2012 tablet shipment forecast to 117.1 million units due to strong holiday demand, and expects the iPad's market share to drop from 60% to 58% by 2016 as other tablets gain popularity.
2) A survey found that most retailers invest modestly in mobile and tablet initiatives, focusing on in-store uses like mobile point-of-sale instead of unclear ROI areas, and men engage in mobile shopping more than women.
3) Forrester recommends marketers follow an "addressability framework" to ensure mobile apps are not quickly deleted, such as identifying intended users and the
Quality Over Quantity - Mobile Users Mater | Jarah Euston, FlurryDealmaker Media
This document discusses mobile app usage trends based on analytics from Flurry. Some key points:
- Flurry tracks over 1.1 billion devices and 110 billion sessions per month across various mobile platforms.
- 80% of users' time on iOS and Android devices is spent in apps rather than mobile browsers. Games are the most popular app category.
- App usage is spread throughout the day in the US, not concentrated at traditional primetime hours.
- The app stores now offer over 1 million apps each, up dramatically from just a few years ago. It takes significant new users to reach the top app charts.
- On average, the retention rate for top apps is around 50% after 30 days as
The document discusses trends in mobile devices, applications, and marketing. It notes that smartphones are increasingly popular and overtaking basic phones. Tablets are also growing in ownership. Most mobile activities involve social, local, and mobile (SoLoMo) elements. Location-based services and augmented reality provide engagement opportunities. Mobile shopping faces challenges but can be enhanced through offers, reviews, and in-store functions. The document advocates an integrated mobile strategy including websites, apps, messaging and analytics to attract and service mobile customers.
The document discusses various creative and unique barcode designs. It shows examples of barcodes designed to look like faces, logos, and other shapes. The document encourages readers to click a link for more examples of interesting barcode designs that go beyond the typical linear patterns and incorporate artistic designs.
This document summarizes a presentation on mobile commerce. Key points include:
- Mobile now influences a significant percentage of retail sales, with smartphones driving $35 billion in online sales and $244 billion in influenced offline sales in 2015.
- As a result, retailers are prioritizing mobile experiences over other initiatives like site redesigns. However, mobile spending remains a modest percentage of overall marketing budgets.
- Shoppers conduct significant mobile research both online and in stores before purchases. They use their phones for tasks like price comparisons, reviews, product info, and coupons.
- While mobile commerce is growing, many shoppers still find the mobile shopping experience limited compared to desktop. Device fragmentation also challenges retailers.
This document discusses how retailers can use mobile technology to enhance the in-store shopping experience. It outlines challenges like showrooming that retailers face in multi-channel commerce. It then describes various mobile levers retailers can use, such as Wi-Fi, mobile wallets, apps with barcode scanning and social integration. Case studies of Macy's and Target show how they are implementing different mobile levers. The document recommends retailers develop a mobile strategy to provide an engaging customer experience across channels and defend against competitors.
Online retailers see huge growth through smartphones, but consumer spending behavior on mobile devices could lead companies to miss out on some revenue growth. Learn the consequences in Adobe’s most recent study.
Workshop 2016 Genebank IT - Barcode KITEdwin Rojas
The document summarizes a workshop for IT staff on barcodes and the GRIN-Global system. It discusses barcode technologies, concepts, components, and benefits. Barcode kits can help improve data collection and monitoring by allowing items to be tracked using barcodes. Different barcode symbologies and print technologies are reviewed, including their strengths and limitations for use in genebanks. The workshop aims to explain how barcode kits can increase visibility and facilitate germplasm tracking.
Mr. Woodland and Silver developed the barcode after being asked by a supermarket chain to find a better way to track inventory. Woodland drew lines of different thicknesses representing codes while visiting Miami in 1948, which led to the Universal Product Code barcode. A barcode uses a scanner to read patterns of bars and spaces that represent data about an object. It begins with a start character, ends with a stop character, and may include a checksum for error checking. Major barcode types include linear codes like UPC, Code 39, Code 128, and 2D codes like PDF417 and Data Matrix that can encode more data in less space.
This document discusses barcode technology. It provides definitions of barcodes as automatic identification technologies that encode information in dark bars and white spaces. Barcodes are used to accurately track and identify items. Common uses of barcodes include tracking inventory in warehouses and retail stores. There are two main types of barcodes: linear barcodes and 2D barcodes. Barcode scanners are used to read barcodes and input the encoded data into computer systems. Benefits of barcodes include increased accuracy, automation, and productivity. Potential disadvantages include system failures causing delays and issues reading damaged or poor quality barcodes.
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
Mobile marketing tips & tricks - faces of contentFaces of Content
This document provides tips and tricks for mobile marketing. It notes that over 25% of internet traffic is now mobile and mobile ad spending will hit $100B in 2016. Some key points covered include focusing on the user experience and context for mobile, testing channels like social media and search ads, understanding mobile-specific KPIs, optimizing for mobile-first landing pages, using mobile video and apps to engage customers, and analyzing cross-device data to understand performance. The document emphasizes that mobile is becoming a huge part of marketing and is about delivering the right experience to users on their preferred devices and contexts.
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan AnhTuấn Anh Phan
In order to understand mobile user behavior & insight in Asean & Emerging Market in 2016.
Why mobile?
In fact, users think mobile is just mobile, their smartphone
08 critical points for each Marketer in order to develop mobile marketing strategy
The combination of: Mobile Connects Everything + Consumer Decision Journey + Gamification = Mobile Advocacy Journey
For mobile, it's all about interactive + relative
This document discusses the differences between mobile apps and mobile websites. Some key differences are that mobile apps have 6x longer dwell times, allow for personalization and notifications, and leverage device functions. Mobile websites have broad reach but a less rich experience. The document provides recommendations on when to develop a mobile app versus a mobile website, such as developing an app when the experience is too rich for mobile web or to create user loyalty. It also debunks some common myths about mobile apps and websites.
E marketer mobile_content_activities_roundupIrene Ventayol
The audiences for mobile content are huge—from video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasn’t replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
Banking On Mobile - Getting Ready for 2016Swrve_Inc
This document discusses how banking is moving towards mobile-first experiences. It provides the following key points:
1) Mobile banking usage is growing rapidly as people interact with banks mainly through their smartphones. Mobile interactions now exceed online interactions in many countries.
2) Younger customers especially millennials expect simple, fast mobile banking and are more likely to switch banks if their needs aren't met digitally.
3) Customers who actively use mobile banking are more engaged with their bank overall, conduct more transactions, and generate more revenue.
4) To succeed, banks need to simplify their offerings, solve customers' problems in the moment through personalized mobile experiences, and save them time. The future is about optimized
Users are reaching for mobile devices numerous times every day specifically to use mobile apps. The power and
freedom of connected mobile computing continues to raise expectations but users have little patience for problematic
apps. Mobile device users heavily rely on peer reviews and star ratings to help them choose their apps. Once a
mobile app is installed, that app is judged for its speed, responsiveness and stability which define the user experience
and overall satisfaction. Yet this study finds that users are experiencing app issues regularly. Critically, this report
reveals that apps that exhibit issues are quickly abandoned after just a couple of occurrences.
For a company who creates mobile apps, while good performance can lead to satisfied user and app downloads,
poor performance will result in quick app abandonment. The findings indicate that the key to loyal customers from
mobile apps is directly related to the mobile app performance, stability and resource consumption. Metrics defining
the mobile app user experience must be measured from the customer’s perspective and ensure it meets or exceeds
expectations at all times. The consequence of failing to meet user expectations is not only app abandonment – it also
leads to a tarnished brand with lost revenue opportunities from both current and future users.
The Mobile App Experience - Uncovering the consumer journey from app discover...Data N Charts
I. More than nine in ten smartphone and tablet users now use mobile apps regularly. However, only about a third of users pay for apps. The US mobile app market is expected to generate nearly $10 billion in revenue in 2015, driven primarily by e-book purchases but with gaming apps and in-app purchases gaining ground.
II. Word of mouth and recommendations from friends and family are the most effective means of discovering new apps. Consumers also consider factors like reviews, price, and app descriptions before downloading.
III. Social media apps tend to see the highest levels of regular usage. Apps that make consumers' lives easier through convenience and functionality are also regularly engaged with. But consumers quickly abandon apps that do
This document summarizes the key findings of a 2015 mobile consumer survey conducted by The On-Demand Economy:
- Mobile app usage is low, with consumers only using 1/4 of the apps they install weekly, and unpaid channels like recommendations are the primary means of discovery.
- Awareness of on-demand services beyond Uber is still low, though awareness differs by demographics and location.
- While mobile commerce lags desktop, nearly half have made purchases through apps, especially for retail, tickets, food, and transportation. Offering promotions could attract more first-time app purchasers.
Mobile app usage is rising dramatically while desktop usage declines. Nearly 90% of mobile internet time is spent in apps rather than browsers. Most users have 10+ apps installed and spend over half their mobile time on social and communication apps like Facebook, WhatsApp, and Instagram. Younger generations especially millennials and Gen Z are heavy mobile app users, opening apps over 50 times per day, and they are key audiences for mobile marketing. Video apps see the most consumer spending of any non-gaming app category.
You will learn:
– what is omnichannel marketing
– how to segment your app users and how to use that segmentation for communication in other channels
– how to acquire leads from the app
– what can you learn from geolocation data
– how to address multi-screening
– how to keep in touch with anonymous website visitors
How to Keep Pace With Mobile Consumer ExpectationsFilipp Paster
The document discusses a study that revealed a gap between what mobile experiences brands offer consumers and what consumers want. Some key findings were that convenience, security, and speed were most important to consumers for a good mobile experience. However, many brands are overconfident in their ability to meet consumer expectations, especially regarding security and personalization. The study suggests that improving security should be a top priority for brands to provide better mobile experiences and meet rising consumer expectations.
How to keep pace with mobile consumer expectationsTuan Anh Nguyen
The study of 4,500 mobile consumers and 450 brands indicated 93 percent of consumers would respond "against a brand if they felt that their expectations were not being completely met."
Also, the study revealed 33 percent of consumers would walk away from a brand entirely if they felt a brand did not fully support their needs.
Mobile commerce is growing rapidly as consumers spend more time on their mobile devices and shift their preferences and purchasing habits to mobile-first businesses. Nearly all growth in digital commerce now comes from mobile, so businesses that do not invest in a mobile-first strategy risk losing customers and market share. The document provides tips and data for developers to help their clients understand the case for investing in mobile development, including native apps, responsive websites, return on investment calculations, and addressing common objections around customers' preferences, budget concerns, and unclear ROI.
Earlier this year, Episerver carried out consumer research in the UK with over 1000 consumers, to evaluate use of the mobile internet and use of apps.
Consumers were asked if they are using mobile sites, the importance of features and their engagement with mobile apps.
This research gives a useful list of the leading retailers to benchmark your Mcommerce site and apps against:
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantagee-point SA
Mobile devices are increasingly used for shopping and finding local businesses. Most smartphone users search for nearby businesses and take action like contacting them. However, many businesses still have non-mobile friendly websites, missing out on these customers. A good mobile site loads quickly, has simple navigation, and provides contact info and maps. While a desktop site is fine, a separate mobile site optimised for smartphones gives customers what they need on the go.
The effects of mobile apps on shopper purchases and product returnsIan Beckett
1) The study analyzes the effects of a mobile app launched by a large retailer on shopper purchases and returns.
2) It finds that app adopters buy 21% more often but spend 12% less per purchase, and return 73% more often than non-adopters after adoption.
3) Overall, app adoption results in a 24% increase in the net monetary value of purchases. However, the number of app features accessed has an inverted U-shaped relationship with shopping outcomes, suggesting too many features may not be beneficial.
The ROI of Empowering Associates Through In-Store MobilityG3 Communications
Today’s consumers have more choices and more control than ever before. They will not tolerate less-than-stellar customer service, because they can reach into their pockets and check product reviews, prices and even purchase nearly any product in real time from an online retailer.
So what can retailers do to up their game when it comes to customer experience? By equipping store associates with mobile devices used to build relationships, not simply process transactions, retailers can have a significant impact on transaction size, conversions and even overall traffic, leading to incremental increases in sales.
In this upcoming webinar, Scott Pearson from Retaligent and Danya Rielly from Raymark will discuss the ways retailers can use mobile technology to improve store operations, boost associate productivity and empower every store associate to provide outstanding levels of customer service. Topics will include: clienteling, mobile POS and a focus on the ROI and competitive advantage that specialty retailers can attain by employing mobile clienteling.
The document provides 10 tips for enhancing mobile commerce (m-commerce) performance through social content. It discusses how social commerce builds trust which is important for m-commerce. Some key points are to show social content like reviews and recommendations on mobile sites, collect social content from mobile devices, make the content mobile-friendly, promote mobile services, and track mobile usage separately while considering its overall contribution. The combination of mobile and social commerce can help brands convert more browsers into loyal customers.
Mobile Marketing and Commerce InsightsBen Mantooth
Mobile devices like smartphones and tablets now account for over half of all time spent online. Smartphones are integral to the shopping process, with many consumers using their phones to research products in stores. Tablets are more for leisurely browsing and online shopping at home. To better reach consumers across channels, retailers need to provide omnichannel experiences that unite online and in-store shopping. Mobile technologies like coupons, loyalty programs, checkout, and wallet features are increasingly driving the growth of mobile commerce.
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
3. 2016
New 18 page mobile retail shopping report based on research
conducted by Blue Hill Research utilizing Apteligent-provided global
mobile app and mobile platform data
4. 2016
A
B C
• Mobile device types and behaviors
• Operating system platforms and long/short term behaviors: adoption rates, app
load rates, crash rates, abandonment rates
• App latency and responsiveness, data error rates
• Age Groups (Millennials, Gen Xers, Baby
Boomers)
• Mobile App Preferences and Desires
• Mobile Device Choices
• Actions each age group is likely to take
collectively and separately based on
mobile shopping app qualities and
attributes
• Mobile device types and behaviors
• Operating system platforms and long/short
term behaviors: adoption rates, app load
rates, crash rates, abandonment rates
• App latency and responsiveness, data error
rates
• Geolocation-based behaviors
5. Effective & Profitable
All Data Sets are Critical for Successful Mobile
Analysis
The data and information contained within each circle or within the
intersection of any two circles is insufficient to build highly effective
and desirable mobile retail shopping apps
All Data Sets are Critical to Evaluate Mobile Behaviors
It is critical for retailers to evaluate all internal user demographic and
app behavior and performance data with global user demographics
and aggregate global mobile app and mobile platform behaviors
The Highly Successful Mobile Retail
Shopping App Exists at the Intersection of All
Data Sets
Global Retail
Mobile User
Demographics
Retailer User
Demographics
& Mobile
Shopping App
Behaviors
Aggregate
Global Mobile
Ecosystem
Behaviors
7. Retail Mobile User Demographics
It’s Mostly a Young Person’s Game
216
Do you shop and make purchases and/or do shopping research
through downloaded mobile store apps if they are available?
76%
54%
41%
32%
24%
46%
59%
68%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Older Baby Boomer (59+)
Younger Baby Boomer (51-58)
Gen X
Millennial
Percentage of Respondents
Yes
No
Source: Blue Hill Research and Apteligent, January 2016
8. Retail Mobile User Demographics
It’s Mostly a Young Person’s Game
2016
Approximately what percentage of your shopping and shopping
research is done through mobile apps?
Source: Blue Hill Research and Apteligent, January 2016
22%
32%
50%
61%
45%
47%
33%
28%20%
13% 14%
7%12% 7% 3%
4%1% 1% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Millennial Gen X Younger Baby Boomer
(51-58)
Older Baby Boomer (59+)
PercentageofRespondents
I do not use Mobile Shopping Apps 25% or less 50% 75% 100%
65% of Millennials &
60% of Gen Xers Do
25% to 50% of Their
Shopping via Mobile
Devices –
TODAY!
9. Retail Mobile User Demographics
It’s Mostly a Young Person’s Game
2016
If a shopping app is a delight and highly effective, I will
recommend it
Source: Blue Hill Research and Apteligent, January 2016
12%
16%
26%
44%
4%
10%
6%
11%
14%
22%
20%
14%
34%
24%
26%
13%
36%
28%
21%
19%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Millennial
Gen X
Younger Baby Boomer (51-58)
Older Baby Boomer (59+)
Scale of 1 to 10, 9 & 10 Being “Most Likely”
1-2 3-4 5-6 7-8 9-10
10. Retail Mobile User Demographics
It’s Mostly a Young Person’s Game
2016
If a shopping app is a delight and highly effective, I will increase
my mobile shopping
Source: Blue Hill Research and Apteligent, January 2016
14%
20%
30%
46%
7%
13%
8%
13%
18%
28%
19%
18%
30%
22%
24%
11%
32%
17%
19%
12%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Millennials
Gen X
Younger Baby Boomer (51-58)
Older Baby Boomer (59+)
Scale of 1 to 10, 9 & 10 Being “Most Likely”
1-2 3-4 5-6 7-8 9-10
11. Retail Mobile User Demographics
Millennials are the Key to Retail’s Mobile Future
2016
Millennial Actions Retail Leaders Benefit Retail Laggards Suffer
70% of Millennials will likely or
very likely recommend highly
delightful mobile shopping
apps and experiences
Retail leaders continue to gain
visibility and mobile market
share at the expense of
competitors
Inherent loyalty makes it
nearly impossible for retail
laggards to engage or re-
engage consumers
62% of Millennials will likely or
very likely increase their
mobile-based shopping and
consequently their mobile
retail dollar spend
Retail leaders can reasonably
anticipate both continued
audience and - most important
- continued top line revenue
growth via mobile apps
The gap between retail leaders
and laggards will dangerously
widen for laggards and will put
their businesses at significant
short and long term risk
34. THANK
Phone: +1 (617) 624-3600
Contact Sales: sales@bluehillresearch.com
Contact Research: research@bluehillresearch.com
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