The document summarizes a presentation given by Knowledge Management Associates (KMA) about what they learned at the SharePoint Conference 2011. KMA invested over $50,000 to send six people to the conference for a week. The presentation covered topics like Project Server, adoption strategies, business process automation, social computing, external websites, and business intelligence with SQL Server 2012. It provided highlights from the conference and recommendations on how attendees can apply what was learned.

1. KMA SharePoint Recap
Welcome and Introduction

2. Why We’re Here: SharePoint Conference 2011
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

3. KMA’s Investment
• Six people
• One week
• Cross-country
• Conference fee
• Travel expenses
• Opportunity cost
• Total: > $50,000
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

4. Today’s Approach: 3 Simple Themes
• Cool stuff we learned at
SPC11
• Why we think it matters
to you, our clients and
prospects
• What we recommend
you do next as a result.
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

5. A Couple Quick Highlights – Best Quote
Client: "We don't have a development farm.”
Consultant: No, actually, you don't have a production farm."
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

6. A Couple Quick Highlights – Best Demo
• SQL 2012 (“Denali”)
– 7,500 concurrent users
– 14 TB content database
– 107 million records in
search results
• UNPLUGGED ON STAGE
• Full failover in 42 seconds
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

7. Agenda
Time Topic Owner
9:30am – 9:40am Introduction Mike Gilronan
9:40am – 10:00am Project Server Amy Talhouk
10:00am – 10:30am Adoption Chris Bortlik &
Karina Vatynskaya
10:30am – 10:50am Business Process Automation Deanne Damato
(non-Developer version)
10:50am – 11:00am BREAK
11:00am – 11:30am Social Computing Mike Gilronan
11:30am – 12:00pm External Facing Websites Derek Cash-Peterson
(Extranets and WWW)
12:00pm – 12:30pm Business Intelligence with SQL Server 2012 Chris McNulty
Close
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

8. Public Sites and Branding SharePoint Sites at SPC11
Derek Cash-Peterson

9. Introduction/Point of View
• SharePoint Developer
• Information Architect
• User Experience
Designer
• The Branding Guy
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

10. What did we learn about public sites and
branding at SPC11?
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

11. Public Site Sessions
• 25 sessions on public websites, extranets, web
content management, and branding
• SPC216 – Creating Beautiful and Engaging Websites
with SharePoint 2010
• PSC330 – Content Targeting with FAST Search
• SPC258 – Planning for the Lifecycle of your
SharePoint Website
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

12. It’s All About the Planning
• Business Requirements
• Functional Requirements
• Physical Architecture
• Information Architecture
– Sitemap
– Wireframes
– Visual Design Comps
– HTML Comps
• Content Strategy
• Social Strategy
• Mobile Strategy
• Search Strategy
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

13. Common Pitfalls
• Not Talking With Your
Users
• Just Build Something!
• Content, what content?
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

14. Not Talking With Your Users
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

15. Just Build Something!
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

16. Content, What Content?
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

17. How To Avoid the Quicksand
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

18. Don’t Be Afraid of your Users
• Allow users to connect
with social media
• Utilize advertisement
delivery networks
• Target content via
users social history and
preferences
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

19. User Centered Design
• Search Refiners
• Recommend Content
• Most
Popular/Promotional
Content
• Metadata-based
navigation
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

20. Deliver the right content to the right people at
the right time.
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

21. Make Sure You Understand The Blueprints
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

22. Content, Content, Content
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

23. Measure Twice, Cut Once
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

24. Resources
• Gilbane Content Management Conference:
30 November – 1 December
• KMA Webinar: “How We Did It” Extranets for
Partners and Customers
14 December
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

25. Final Words and Resources
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

26. Evaluations – We All Evaluate One Another…
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

27. How to Sustain the Conversation
Topic Owner E-mail Twitter Blog
Project Server Amy Talhouk atalhouk@kma-llc.net @atal64 http://blogs.kma-
llc.net/kma/
Adoption Chris Bortlik & cbortlik@microsoft.com @cbortlik http://blogs.technet.com
Karina Vatynskaya /cbortlik
Business Process Deanne Damato ddamato@kma-llc.net http://blogs.kma-
Automation llc.net/kma/
Social Computing Mike Gilronan mgilronan@kma-llc.net @mikegil http://kmamikegil-
blog.kma-llc.net/
External Facing Websites Derek Cash-Peterson dcash-peterson@kma-llc.net @dcpkma http://blogs.kma-
llc.net/goodpoint/
BI -- Powered by SQL Chris McNulty chris.mcnulty@quest.com @cmcnulty20 http://www.chrismcnulty.
Server 2012 00 net/blog/default.aspx
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

28. In Closing…KMA Stuff
• KMA Event: 22 November
– Amy Talhouk
– New England SharePoint User
Group
– 5 ways SharePoint can benefit
your PMO
• KMA Webinar: 14 December
– Derek Cash-Peterson
– “How We Did It” Extranets for
Partners and Customers
– http://info.kma-llc.net/kma-
webinar-sharepoint-based-
partner-portal/
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

29. In Closing…Other Stuff
• Gilbane Conference:
30 November – 1 December
– http://gilbaneboston.com
• Microsoft Project Conference 2012
– Phoenix
– March 19-22, 2012
– http://msprojectconference.com
• SharePoint Conference 2012
– Las Vegas
– November 12-15, 2012
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.

30. THANK YOU!
Copyright 2011 © Knowledge Management Associates, LLC. All rights reserved.