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Sponsored posts on Facebook pages can help increase the reach of posts by paying to promote engaging content like videos and photos to more fans. Specifically, organically posts only reach about 16% of fans on average, fans may miss posts if not active on Facebook, and the Newsfeed algorithm ranks vast amounts of content daily, so sponsoring posts can help ensure more of a page's fans see its important updates.
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Sponsored posts
- 2. Why Sponsor your Page posts ? Need: • Pages organically reach about 16% of their fans on average. This is not unique to business Pages. • Fans may miss content from friends or business Pages if they are not logged onto the site during a period when your posts are active in Newsfeed. • Additionally, with all the content that is being shared daily, Newsfeed uses an algorithm to rank content based upon the likely interest to a user to help deliver the most relevant content.
- 3. How to increase reach of posts ? • By posting engaging content like videos/photos etc. • asking questions, sharing helpful and exclusive information and more • Sponsoring posts.