This document discusses new media evolutions in journalism and public relations. It begins with objectives around examining new media innovations in these fields and the relationship between them. It then explores topics like what new and social media are, how they began, and what they involve. Specific issues covered include journalism business models, convergence and cross-promotion, reporting and distribution processes, work expectations, distributing and controlling messages, event planning, and audience expectations. The document also provides a scenario about an injured child at Disney to have journalists and PR professionals discuss how they would approach coverage and damage control using new media strategies.

1. New Media Evolutions in Journalism & Public RelationsBy Jennifer CoxUniversity of Florida

2. ObjectivesNew media innovations:JournalismPublic relationsRelationship between the two Brainstorming sessionDiscussion

3. New & Social Media? What is it?

4. How did it begin?

5. What is involved?Journalism: Business ModelLong Term GoalsShortTerm Goals

6. Convergence & Cross-Promotion

7. Reporting Process

8. Distribution of the Message

9. Distribution of the Message

10. Work Expectations

11. Work Expectations

12. Public Relations/Journalism

13. Distribution of Message

14. Image/Branding

15. Event Planning

16. Audience Expectations

17. Image Control

18. New Media – Haiti New York Times: Haiti EarthquakeThe Red Cross: Haiti Earthquake

19. You Decide Scenario: A small child is injured on a Disney ride. He did not meet the height requirements for the ride.BOTH: How would you use one another to develop this story/minimize harm?JOURNALISTS: How do you approach the coverage utilizing new media strategies?