Kalyn Baldwin's professional portfolio summarizes her 5 years of experience in social media marketing. She has created social media strategies and campaigns for healthcare, education, and B2B clients. Her roles have included producing social media strategies, blogs, and video content. She also educates others on best practices. Samples of her work include social media plans, campaigns for Cash America affiliates, and writing samples promoting contests and community engagement.
A sample of several social media campaigns and events I've managed through my social media marketing LLC, Skylark Media Consultants. http://skylarkmediaconsultants.com/
The following portfolio is an overview of the social media marketing tactics, strategies, and programs that I have led. For more information about me please visit: http://aboutjameshills.com or email: james@aboutjameshillscom.
MARKETING/ SOCIAL MEDIA PORTFOLIO_CINDY VAN Cindy Van
Please find this slideshare the portfolio of my work in marketing, social media and content management.
If you have any further questions, please contact me through 0420272311 or cindyquynh@icloud.com
Kindest regards,
Cindy Van
A sample of several social media campaigns and events I've managed through my social media marketing LLC, Skylark Media Consultants. http://skylarkmediaconsultants.com/
The following portfolio is an overview of the social media marketing tactics, strategies, and programs that I have led. For more information about me please visit: http://aboutjameshills.com or email: james@aboutjameshillscom.
MARKETING/ SOCIAL MEDIA PORTFOLIO_CINDY VAN Cindy Van
Please find this slideshare the portfolio of my work in marketing, social media and content management.
If you have any further questions, please contact me through 0420272311 or cindyquynh@icloud.com
Kindest regards,
Cindy Van
Digital Marketing & Social Media Specialist PortfolioBrett Dovey
Portfolio of a world-class Digital Marketing and Social Media Online Specialist with a knack to Think outside the Box. Has expertise in Search Engine Optimization, Social Media Advertising, Digital Strategy, Competitor Insights.
http://www/sensibledesigns.co.za
Digital Marketing Plan for Interior Design CompanyDan Christensen
Developed, then implemented, 6-month digital marketing campaign, including:
Creating social media pages.
Posting daily social media content.
Designing graphics and writing blogs.
Writing SEO web copy for landing pages.
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
Useful slide on social media marketing informative guidelines for entrepreneurs, marketing professionals, Digital marketing students, online marketing experts, digital marketing aspirants. The potential of digital marketing is growing exponentially, so it's very good to study digital marketing. digital marketing course in Trivandrum, digital marketing training in Trivandrum.
https://arevadigital.com/location/digital-marketing-course-in-trivandrum/
Facebook Training Presentation for Social Media Synergy Session, includes how to set up a page and 5 ways to promote it using social media marketing. Presented Patsy Stewart and Ira Kaufman of Entwine Inc.
Are you on Instagram? I get asked frequently by clients in #financialservices whether they need to be on this platform.
According to recent Sprout Social, Inc. statistics, an estimated 71% of US businesses use Instagram. Additionally, small businesses currently make up the majority of Instagram advertisers and business profiles.
When it comes to Instagram in the financial sector, it becomes a handy tool for firms to really show (not tell) how relatable they are and gives them much more flexibility in their storytelling.
I've put together a short slide deck to give you some tips as to how to start a presence there.
Instagram is somewhat of uncharted territory for financial advisors but it is an engaging #socialmedia platform and, when used correctly, it can really grow the brand of your financial company and help others to connect and engage with your firm on a positive level.
(A downloadable PDF version is available in our The Link Tank platform: https://app.thelinktank.co.uk/share/qRuh5NtE7TAH9I7j?utm_source=manual)
Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.
Building Human Connection with Last-Mile Content | presentation from Hearsa...Clara Shih
At its best, digital allows us to amplify and scale the human touch. Authentic content marketing (Message) sent from the right person (Messenger) on the right channel (Medium) is what allows advisors and agents to convey compassion and build human connection on social media and text messaging.
Here's the latest analysis from Hearsay's data team as well as learnings from Facebook's financial services leader Brad Auerbach on what content mix and strategy results in the greatest reach, engagement, and conversion, across brand and local, campaign-optimized vs original, and journey topics vs personal interests.
Social media presents real estate agents with the opportunity to build reach and relationships, generate referrals and increase loyalty. This presentation focuses on seven steps every agent can take to get started.
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
Digital Marketing & Social Media Specialist PortfolioBrett Dovey
Portfolio of a world-class Digital Marketing and Social Media Online Specialist with a knack to Think outside the Box. Has expertise in Search Engine Optimization, Social Media Advertising, Digital Strategy, Competitor Insights.
http://www/sensibledesigns.co.za
Digital Marketing Plan for Interior Design CompanyDan Christensen
Developed, then implemented, 6-month digital marketing campaign, including:
Creating social media pages.
Posting daily social media content.
Designing graphics and writing blogs.
Writing SEO web copy for landing pages.
Social media got its start as a personal platform but quickly evolved into a primary marketing tool for businesses. Discover just how influential this channel can be for converting leads into sales, retrieving customer data, and staying connected with your audience. Determine which platforms align best with your marketing goals, and learn how to maximize their potential to best reach your target audience. Leave with the knowledge to create an intentional social media strategy through purposeful content creation and mindful scheduling habits.
IWU Small Business Development Center and YouthBuild McLean County Marketing Series.
Useful slide on social media marketing informative guidelines for entrepreneurs, marketing professionals, Digital marketing students, online marketing experts, digital marketing aspirants. The potential of digital marketing is growing exponentially, so it's very good to study digital marketing. digital marketing course in Trivandrum, digital marketing training in Trivandrum.
https://arevadigital.com/location/digital-marketing-course-in-trivandrum/
Facebook Training Presentation for Social Media Synergy Session, includes how to set up a page and 5 ways to promote it using social media marketing. Presented Patsy Stewart and Ira Kaufman of Entwine Inc.
Are you on Instagram? I get asked frequently by clients in #financialservices whether they need to be on this platform.
According to recent Sprout Social, Inc. statistics, an estimated 71% of US businesses use Instagram. Additionally, small businesses currently make up the majority of Instagram advertisers and business profiles.
When it comes to Instagram in the financial sector, it becomes a handy tool for firms to really show (not tell) how relatable they are and gives them much more flexibility in their storytelling.
I've put together a short slide deck to give you some tips as to how to start a presence there.
Instagram is somewhat of uncharted territory for financial advisors but it is an engaging #socialmedia platform and, when used correctly, it can really grow the brand of your financial company and help others to connect and engage with your firm on a positive level.
(A downloadable PDF version is available in our The Link Tank platform: https://app.thelinktank.co.uk/share/qRuh5NtE7TAH9I7j?utm_source=manual)
Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.
Building Human Connection with Last-Mile Content | presentation from Hearsa...Clara Shih
At its best, digital allows us to amplify and scale the human touch. Authentic content marketing (Message) sent from the right person (Messenger) on the right channel (Medium) is what allows advisors and agents to convey compassion and build human connection on social media and text messaging.
Here's the latest analysis from Hearsay's data team as well as learnings from Facebook's financial services leader Brad Auerbach on what content mix and strategy results in the greatest reach, engagement, and conversion, across brand and local, campaign-optimized vs original, and journey topics vs personal interests.
Social media presents real estate agents with the opportunity to build reach and relationships, generate referrals and increase loyalty. This presentation focuses on seven steps every agent can take to get started.
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
Bill Balderaz talks about The Power of Social Media in a PR Campaign at PRSA Akron Chapter’s 2009 Social Media Summit. Who isn’t using social media? Why PR pros need to respect the power of social media and its constant influence. Bill Balderaz is the founder of Webbed Marketing, http://www.webbedmarketing.com.
The Power of Social Media in a PR Campaignguest13fa457
Bill Balderaz talks about the Power of Social Media in a PR Campaign at Akron, Ohio's PRSA event in April 2009. Bill Balderaz is the founder of Webbed Marketing, www.webbedmarketing.com.
RETechTO JOLT Marketing with Ingrid MenningaGeorge O'Neill
Ingrid is heavily engaged in the social media world, from representing companies on social media sites to figuring out which updates get the most response from social media friends and followers. In her past life, Ingrid spearheaded the first ever social media campaign for Royal LePage Canada which resulted in a 400% increase in participation over previous traditional campaigns and she also worked with Invis Mortgages as a Marketing Specialist managing the CRM, prospecting and agent advertising programs.
In the presentation you will learn:
Which social media sites give you the most value for your time
How to find and engage your target market using social media
What works and what doesn’t
Where social media fits into your sales process
The 5 biggest mistakes REALTORS® make in social media
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
Measuring the value of PR in the digital age. PR in the digital age conferenc...CharityComms
Natasha Hill, client strategy director, Bottle PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
1. +
Kalyn Baldwin
Professional Portfolio
www.linkedin.com/in/kalynbaldwin
2. +
Career Experience
Social Media Experience: 5 years
created and maintained social networks for personal brands,
companies and organizations specializing in healthcare, higher
education and B2B organizations
produced in-depth social media strategies, corporate blogs and blog
campaigns for small and large businesses
launched Cash America and west cost affiliate, SuperPawn into
multiple social networks including Facebook, Twitter and YouTube
prepared and created all social media strategy, strategic objectives,
contests, promotions and external content for all interactive efforts
for a public company
educated coworkers and field management on the best practices of
utilizing social media through monthly classes, online courses and
frequent meetings
5. +
Internal Work
Writing Samples
Please see full-length
examples attached
6. +
Client Work
GCG Clientele:
Pharmaceutical companies, dermatology, sun-screen and skincare,
electronic transportation, microbrewery, local restaurants, etc.
Type of Work:
Corporate social media positioning and strategy including tactics, marketing campaigns and
monitoring
Example Below: strategy development of a potential client social media campaign
These six categories were tailored to individual clients based on their needs and business
goals
Fundamentals Online Identity Information Experience Advice sharing Sales
sharing sharing promotion
Lurking/Listening Blog Media relations Video diaries Health and beauty Facebook
Radian6 Facebook Fan Advertising Before/After tips notifications
Crisis Plan Page Newsletter signup photos Expert Vacation
MySpace Profile Find a doc Friend invite relationship/partne sweepstakes
Twitter account Philanthropic Share button rships Seasonal
YouTube channel Advocacy promotions
Vimeo account Smartphone
Flickr account calendar
Website promotion Smartphone app
Web team promotions
branding
17. +
Campaign Results
Category May June Total
SuperPawn SuperHeroes
1,337 5,065
Tab Visits 6,402
Submissions 7 3 10
Qualified Entries 6 3 9
Winners 0 3 3
Likes 208 374
582
People Talking About This 356 795
1,151
18. +
Writing Sample
A Gem of Advice from K.D. Paine
I recently attended a seminar hosted by The Balcom Agency on behalf of the Fort Worth PRSA Chapter. This
was not your average event however, as K.D. Paine, the social media and public relations measurement guru
herself, was the keynote speaker. A true treat for a social media “techy” like myself, the experience was
wonderful, beneficial and quite insightful. I have studied K.D.’s work for almost a year now, and to hear her
measurement wisdom in real life was somewhat surreal.
As a community manager, completely immersing myself in the day-to-day of all that is the social media, is just
part of the job description. But to remove myself as the “seller” and to become the “potential buyer” takes a
bit more work when constructing strategies and tactics to better help clients communicate their
messages. These were the challenges I faced as I entered into the K.D. Paine seminar that day, and I have a
hunch, K.D. knew I wasn’t the only one in the room facing this dilemma.
K.D. shared her expertise in many topics of social media and measurement including new school metrics,
making goals in social media, types of social media conversations, how to create the perfect measurement
program and so much more. There was one topic in particular that truly stuck out amongst her other insightful
advice. It was about creating a better, stronger brand and about meeting the goals and expectations your
organization has put in place. K.D. advised everyone at the seminar to do something simple to improve their
business: think of a company similar to yours; one that you are impressed with and seems to hit the nail on
the head, every time. Now take that company and make it your benchmark. Then, the kicker: Take your
benchmark and become better than them.
It seems so simple. In our daily lives, we admire those who do what we want to do and do it well. In business,
we do the same. When we can put envy aside, become humble and begin to recognize this company as our
benchmark we can then do it better. Simple, understated, the best goal you’ll ever set. By setting a
benchmark, you are able to determine best practices, how customers perceive the brand and how to translate
it into your own company.
Needless to say, this gem of advice was not the only thing I learned from K.D. Paine that day. But I can
guarantee you it’s something I won’t forget.
19. +
Writing Sample
Super News!
We have big news from our SuperPawn stores in Nevada and Arizona – today we launched our new
Facebook page, Twitter account and YouTube channel!
SuperPawn has been part of the Cash America family since 2004, operates 55 locations primarily in Nevada
and Arizona and is one of the premiere pawnshop chains in the western United States. We are very involved
in community service, and regularly support literacy programs, local schools and other charitable
organizations.
To celebrate our exciting social media launches, we are hosting a SuperPawn Challenge contest on Facebook
starting today.
Snap a photo of yourself with any one item in our SuperPawn stores and you could win it. Three grand prize
contest winners will win his or her wish list item, or a like item (up to $3,000 in value).
So how do you enter this contest? So glad you asked! It couldn’t be easier. A few simple steps are listed
below.
Like the SuperPawn Facebook page.
Visit any SuperPawn location.
Choose one wish list item of your choice among the SuperPawn merchandise (up to $3,000 in value),
and have a customer service representative take a picture of you with the item.
Upload your photo to our new Facebook page and tell SuperPawn fans why you should win.
Ask your Facebook friends to go to the SuperPawn Facebook page and vote for your photo. The top
three entries with the most public votes will win his or her wish list item, or a like item!
Don’t forget to read the Official Contest Rules on our Facebook page. There is no purchase necessary
to enter or win!
It’s that easy. Just picture yourself winning one of your favorite things, and in a few easy steps, it could be
yours.
Visit your local SuperPawn store soon – the contest ends on January 31. Good luck to everyone who enters.
Don’t forget to follow SuperPawn on Twitter and check out our YouTube channel, too!
20. +
Writing Sample
SuperPawn Superheroes to the Rescue!
Do you know someone who is a “SuperHero” in their own right? Someone who gives back to the community
and volunteers his or her time to help organizations? SuperPawn wants to recognize these special people!
Starting today, we’re launching a Facebook contest for residents in Arizona and Nevada called the
SuperPawn SuperHeroes Contest. Nominees must be involved in community service and align with the
SuperPawn mission statement: “We proudly support local nonprofit organizations dedicated to lifting lives and
strengthening our community.”
The contest will run through July 1st, with three grand prize winners chosen. SuperPawn will ask the winning
contestants to choose a charity that supports our five areas of charitable giving, which include: the military,
families in need, financial literacy education, natural disaster relief and public safety initiatives. The charity
must also be in good standing as a 501(c)(3) with the IRS.
Each grand prize winner’s charity of choice will receive a $1,000 donation from SuperPawn. The winner will
present the check at a special SuperPawn luncheon that will include representatives from the nonprofit
organization and members of the SuperPawn leadership team. The SuperHeroes will also receive a
recognition plaque and a $250 Visa® gift card. Additionally, the person who nominated the winner will receive
a $100 Visa® gift card.
You can find out more information about the SuperPawn SuperHeroes contest by visiting the SuperPawn
Facebook page, or just click on the rules for more details.
21. +
Thank You
This portfolio is also available on SlideShare:
http://www.slideshare.net/kalynbaldwin/social-media-portfolio
Kalyn Baldwin
kalynbaldwin@gmail.com
402.699.6020