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Marketing with Social Media Business Pages

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Market Integrations | Marketing Development & Management
Market Integrations | Marketing Development & Management

Marketing with Social Media Business Pages: Social Media Profiles vs Pages Explore which options work better for your business Developing Social Media Pages Growing in the Social Media Universe Engaging an audience Being there is great, being available is better Social Media Monitoring & measuring Your Social Media Marketing ROI is up to you!

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Marketing with Social Media Pages Class 3: Leveraging Marketing for You & Your Business presented by Stirling Morris
Reinforce Marketing with Social Media Pages Learning Objectives: ● Social Media Profiles vs Social Media Pages ● Creating and Developing Social Media Pages ● Engaging an audience & growing your business ● Social Media Monitoring & measuring tools and resources Social Media pages help to Your Your integrate your business with your Business Market market
Profiles vs Pages Social Media pages project the image of: ● Local Businesses & Places ● Brands or Products ● Company, Institution, or Organization ● Arts, Entertainment, or Sports In some cases, small businesses must use social media profiles as pages (Twitter and Pinterest are two examples)
Developing Social Media Pages With so many options, where do we start? facebook (1 Billion Users) Twitter (500 Million Users) Google+ (400 Million Users) Linkedin (175 Million Users) Each of these platforms bring something different to the table to help small businesses grow
Quick Tip! Give a Google +1 or facebook Like under your page name in addition to your profile
Google+ Simplifies Social Media The ease of use and integration aspects of Google+ make it the best place to start and will make building other social media platform pages so much easier Let's go to plus.google.com and get started!
Quick Tip! Most Social Media platforms offer interation with other platforms; leverage this for online marketing growth!
The Social Media Giant Easily identified by its brand icon, facebook not only paved the way for Social Media, it changed our entire perception of connecting with the world Let's visit facebook.com and change your online image
Quick Tip! Social Media Marketing should always backlink to a business' website & A business' website should always contain Social Media links
The Crowd at Linkedin Linkedin is the Lamborghini of Social Media platforms. It has a fashionable design and even an optional upgrade for a fee. Its greatest strength, and, ironically, its weakness, is that it is seen as the professional social media platform. Are you Linkedin? linkedin.com
Quick Tip! Try a social aggregation tool to monitor your network & schedule posts!
weeting on Twitter Twitter is an underutilized marketing tool for social media novices that encourages users to be clear and concise in their engagement methodologies. In fact, Twitter is such a powerful tool, that Google+, facebook, and Linkedin all integrate seamlessly with Twitter. Let's Tweet! twitter.com
Other Social Media Pages What are other social media platforms should a business consider? foursquare tumblr. Pinterest YouTube In Marketing, it's important to be found, but with Social Media Marketing, it's more important to be available
Nurture Your Relationships ● Regular Updates Relaying all business activities ● Social Sharing Collaborate often with your Circles & Groups ● Replies & Comments Stay alert to what your audience is saying ● Likes and +1s A quick way of showing appreciation Don't forget the "Social" part of Social Media Marketing!
Social Media Measurement What metrics should I consider? ○ ROI (Return on Investment) ○ ER (Engagement Rate) What are some easy-to-use resources? ○ Platform analytics ○ Bookmarking Services ○ Influence Measurement Supportive Tools & Resources ○ CRMs ○ Inbound marketing software
The Takeaway ● Social Media Profiles vs Pages Explore which options work better for your business ● Developing Social Media Pages Growing in the Social Media Universe ● Engaging an audience Being there is great, being available is better ● Social Media Monitoring & measuring Your Social Media Marketing ROI is up to you!
Looking Ahead . . . ● Class 4: Developing & Integrating an Effective Marketing Plan ● Class 5: Great Marketing is a Process of Continuous Improvement
What questions do you have for me?

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Marketing with Social Media Business Pages

  • 1. Marketing with Social Media Pages Class 3: Leveraging Marketing for You & Your Business presented by Stirling Morris
  • 2. Reinforce Marketing with Social Media Pages Learning Objectives: ● Social Media Profiles vs Social Media Pages ● Creating and Developing Social Media Pages ● Engaging an audience & growing your business ● Social Media Monitoring & measuring tools and resources Social Media pages help to Your Your integrate your business with your Business Market market
  • 3. Profiles vs Pages Social Media pages project the image of: ● Local Businesses & Places ● Brands or Products ● Company, Institution, or Organization ● Arts, Entertainment, or Sports In some cases, small businesses must use social media profiles as pages (Twitter and Pinterest are two examples)
  • 4. Developing Social Media Pages With so many options, where do we start? facebook (1 Billion Users) Twitter (500 Million Users) Google+ (400 Million Users) Linkedin (175 Million Users) Each of these platforms bring something different to the table to help small businesses grow
  • 5. Quick Tip! Give a Google +1 or facebook Like under your page name in addition to your profile
  • 6. Google+ Simplifies Social Media The ease of use and integration aspects of Google+ make it the best place to start and will make building other social media platform pages so much easier Let's go to plus.google.com and get started!
  • 7. Quick Tip! Most Social Media platforms offer interation with other platforms; leverage this for online marketing growth!
  • 8. The Social Media Giant Easily identified by its brand icon, facebook not only paved the way for Social Media, it changed our entire perception of connecting with the world Let's visit facebook.com and change your online image
  • 9. Quick Tip! Social Media Marketing should always backlink to a business' website & A business' website should always contain Social Media links
  • 10. The Crowd at Linkedin Linkedin is the Lamborghini of Social Media platforms. It has a fashionable design and even an optional upgrade for a fee. Its greatest strength, and, ironically, its weakness, is that it is seen as the professional social media platform. Are you Linkedin? linkedin.com
  • 11. Quick Tip! Try a social aggregation tool to monitor your network & schedule posts!
  • 12. weeting on Twitter Twitter is an underutilized marketing tool for social media novices that encourages users to be clear and concise in their engagement methodologies. In fact, Twitter is such a powerful tool, that Google+, facebook, and Linkedin all integrate seamlessly with Twitter. Let's Tweet! twitter.com
  • 13. Other Social Media Pages What are other social media platforms should a business consider? foursquare tumblr. Pinterest YouTube In Marketing, it's important to be found, but with Social Media Marketing, it's more important to be available
  • 14. Nurture Your Relationships ● Regular Updates Relaying all business activities ● Social Sharing Collaborate often with your Circles & Groups ● Replies & Comments Stay alert to what your audience is saying ● Likes and +1s A quick way of showing appreciation Don't forget the "Social" part of Social Media Marketing!
  • 15. Social Media Measurement What metrics should I consider? ○ ROI (Return on Investment) ○ ER (Engagement Rate) What are some easy-to-use resources? ○ Platform analytics ○ Bookmarking Services ○ Influence Measurement Supportive Tools & Resources ○ CRMs ○ Inbound marketing software
  • 16. The Takeaway ● Social Media Profiles vs Pages Explore which options work better for your business ● Developing Social Media Pages Growing in the Social Media Universe ● Engaging an audience Being there is great, being available is better ● Social Media Monitoring & measuring Your Social Media Marketing ROI is up to you!
  • 17. Looking Ahead . . . ● Class 4: Developing & Integrating an Effective Marketing Plan ● Class 5: Great Marketing is a Process of Continuous Improvement
  • 18. What questions do you have for me?