This document discusses blogging for business purposes. It covers topics like the evolution of the web from Web 2.0 to Web 4.0, choosing a blogging platform like WordPress, when and what to blog about, key tips for effective blogging, and examples of good, bad, and ugly blogs. The goal is to provide guidance on using blogging as a tool for business and social media strategies.

1. Blogging for BusinessWith Gavin Whittaker & Adam HarrisGavin is a social marketing expert, IT author and trainerAdam is a renowned ‘Technologist’ and social media specialist

2. What’s the BIG Deal?Blogging in Plain English3 Minute Videohttp://www.youtube.com/watch?v=NN2I1pWXjXI&feature=fvw

3. Shift Happens It’s All About Evolution

4. Web 2.0 – The Social Web

5. Web 3.0 – The Semantic Web

6. Web 4.0 – The Intelligent Web

7. Blogging Won’t Be Around ForeverYou’re the Expert! Tell Everyone

8. What’s Your Niche?

9. Have a Social Media Strategy

10. List Building

11. Guest Blogging Blogging SystemsTypePad