George Brown's Google Sniper product launched in October 2009 and has experienced significant sales success. However, the program assumes that keywords have low competition such that sites will rank organically without link building. This assumption is often inaccurate, as beginner sites frequently rank on page 2 or 3 of Google which sees little traffic. The document then provides recommendations for link building techniques like social bookmarking, blog commenting, and article submission to help improve search rankings even for competitive keywords.