Sales and marketing teams can use strategic ABM solutions combined with intent data and tools to prioritize prospects, create effective communications, and increase ROI. These intelligent insights provide up-to-date information on targeted decision-makers' requirements, pain points, roles, and responsibilities, allowing sales experts to position offerings appropriately. Sales intelligence data can help analyze the right approach for each prospect and provide a detailed overview of what they are searching for to attract their attention and drive faster deals and longer engagements. It also equips ABM campaigns with business insights on prospects to empower efficient lead generation from account-based strategic campaigns.

1. Today, every smart B2B marketer vouches on strategic ABM solutions that are combined with
intent sales data and intelligent technology tools. What is the purpose? Well, it enables the
sales and marketing team to prioritize prospect accounts, create an effective communication
model that ensures faster deal closures, better engagement, lesser bounce rates and increased
ROI. How so? These intelligent data insights are up-to-date with regards to targeted decision-
makers, their requirements, pain points, job roles, responsibilities, etc. Eventually, sales experts
get to place their offerings in a way that hits rightfully.
Such data are capable of squeezing out hight revenue margins and also provide benefits like–

2. Major Positive Impact of Messages Sent to Targeted Individuals
Among all the other crucial steps and strategies that move around a successful ABMprocess,
sending the right message to the right person happens to be an obvious one. How sales
intelligence data can help you here? It’ll assist you to analyze and implement the right approach
towards the respective prospect. You’ll have a detailed overview of the service/products and
their categories that your prospect company is searching for. Accordingly, design your
messages and correctly represent your offerings. The focus is to attract their attention through
your messages to an extent that you experience faster closures and long-term engagements.
Nurture More Leads from Your Prospect Accounts
ABM prioritizes account-based strategic campaigns. For that, actionable sales data delivers
maximum effect. And to increase the number of hand raises, a smart sales intelligence expert
would always equip your campaign with the right set of data. They will deck you with your
prospect’s business insights such as- Business Solutions, Technologies, Funds, Job Titles,
Decision Makers, Their Updated Contact Info, Org charts, Account Maps, Expansions, and
others. The purpose is to empower you to leverage your dynamic ecosystem for an efficient
mechanism of lead generation.
Despite all these, some businesses are not utilizing the benefits of sales intelligence data to its
fullest extent. For them, such data collection and trusting on the same is typically for
advertising one’s products/ services. But in reality, it’s different. CLICK HERE to know it all with
BizKonnect.