1. Shannon Lamberson
(817) 991­—9188 • ShannonLamberson@gmail.com • 6403 Tranquility Ct., Arlington, TX
University of Texas at Arlington
August 2014—May 2016
MBA
London School of Marketing
Coursework 2009
CIM Professional Marketing
Texas Tech University
August 2002—May 2006
BA Advertising & Photo
Communication
• Presentations
• Analytics Analysis
• Legal Compliance
• Process Improvement
• Project Management
• Interactive Marketing
• Search Engine Marketing
• Strategic Marketing Planning
SENIOR MARKETING SPECIALIST February 2010—Present
CASH AMERICA INTERNATIONAL, INC.
• Launched company’s first social media presence with jewelry business unit
• Create yearly strategic marketing plan for jewelry unit
• Interactive marketing campaign key contributor to four years of business growth
• Build and execute programs to increase sales and improve engagement
• Increased deal sales by 133% from 2012 to 2013
• Increased organic website traffic by 30% from 2012 to 2013
• Increased social traffic to website by 43% from 2012 to 2013
• Increased YouTube video views by 2,480% from 2012 to 2013
• Manage pay-per-click campaigns: build strategy, implement, present results
• Create & manage content for email, text, social media, blog, YouTube and
website with attention to relevance and timeliness
• Use Google Analytics and other social media reports to assess effectiveness
• Edit and develop website content to increase search engine optimization
• Manage marketing campaigns within strict budget, track expenditures, analyze
return on investment and redistribute funds based on results
• Oversee photo and video shoots
MARKETING COORDINATOR August 2006—August 2008
CASH AMERICA INTERNATIONAL, INC.
• Implemented sales and marketing objectives across 500 stores
• Planned, designed and implemented nation-wide marketing campaigns
• Managed installation and analysis of in-store traffic counting system
• Organized store start-ups, remodels and relocations
• Report writing, photography and editing for biannual internal company magazine
• Coordinated store grand openings
• Triathlete
• Big Sister Mentor 2.0
• Toastmasters Member
• Sitefinity
• Basic SAS
• Final Cut Pro
• Basic HTML Code
• Google Adwords & Analytics
• Adobe Creative Suite
(Illustrator, InDesign & Photoshop)
• Microsoft Office Suite (Excel,
Word, PowerPoint & Outlook)