An organization chart is considered as the graphical representation of a company’s internal structure, defining respective employees, their job roles, professional relationship structure and other details.

1. An organization chart is considered as the graphical representation of a company’s internal
structure, defining respective employees, their job roles, professional relationship structure and
other details. From understanding the work responsibilities to reporting relationship format,
these charts are of utmost significance for the leadership teams and the management to
effectively manage a company’s budgetary factors, growth, change, improve lines of
communication and more. Org charts are also providing effective benefits to B2B marketers in
strategizing their approach for closing enterprise deals through actionable sales intelligence.
They often consider it as a treasure map.
Basic Forms of Organization Chart –
Hierarchical Org Chart
It’s the most common pyramid-shaped org chart showcasing the chain of commands moving
from top to the entry-level employees Even in this form one gets two different sub-types -
functional and divisional org charts. The former gives a wider knowledge of employee’s skills, job
roles, and responsibilities in other departments, etc. As for the latter, it delivers detailed
knowledge of how the company is segmented in respect of markets, geography and more. In

2. both cases, it is of vivid significance to strategize B2B marketing approach for increased
conversion rates for bigger deals.
Horizontal Org Chart
It is known for illustrating employees at the same level portraying equality and autonomous
decision-making capability.It is of immense importance for companies that want to ensure better
accessibility with the leadership team, all through. One can observe the significantly little level of
hierarchy in this form of the org chart. Actually, it’s an effective structure for organizations that
encourages quicker decisions, open communication and more. What it lacks? The easier
maintenance of accountability that too at the time when a team keeps growing. However, there
is no right way in defining the pros and cons of any org charts. It depends on the prerequisites of
respective organizations and to which individual the B2B marketers wants to reach.
Matrix Org Chart
When acompany prioritizes a dual chainof command among employees, they mostly trust matrix
org charts. It’s considered as one of the most complicated structures and is known for its typical
interconnection between teams, employees and managers (more than one). It helps an
organization to report relationships among resources as a grid through a vertical flow of
leadership on one side and horizontal flow of authority on the other. The second line of
communication is often temporary and depends on project deliverables, priorities, etc.
For B2B marketers targeting biggerdeals,they can contemplate any of theseforms to personalize
their approach with regards to the respective authorities. These org structures can be a perfect
tool to see through the most powerful connecting point where their offerings can be finely
synchronized with the prospect's requirements.
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