Content Marketing Strategy ScorecardObjective 1 - Acquire New CustomersPrograms, Initiatives, & Actions                   ...
Objective 4 - Increase Website TrafficPrograms, Initiatives, & Actions            Key Performance Indicators & Metrics   T...
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Content Marketing Strategy Scorecard

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Content Marketing Strategy Scorecard

  1. 1. Content Marketing Strategy ScorecardObjective 1 - Acquire New CustomersPrograms, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsBuild Content Specific Landing Pages # new leads 20,000 new leads by end of Q4Establish Content Driven Lead Nurturing Campaigns Database size 10,000 in Database by end of Q1Improve "Bottom of Funnel" Content for Prospects # pricing calcuator downloads 2,000 downloads by end of Q4Objective 2 - Retain Existing CustomersPrograms, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsCustomer Engagement Webinars # attendees 60% attendance by end of Q1Free eBook - Customer Loyalty Program # downloads 10,000 downloads by end of Q2Objective 3 - Increase Brand AwarenessPrograms, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsThought Leadership Webinar Program # attendees 1000 attendees/webinar by end of Q4Thought Leadership Blog # page views/day 15000 page views/day by end of Q4
  2. 2. Objective 4 - Increase Website TrafficPrograms, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve GoalsAdd Content Pages to Improve SEO Rankings # top ranking keywords 1,000 top ranking keywords by end of Q2Encourage Social Sharing of Video Content # inbound links 1,500 new inbound links by end of Q3

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