Bizkonnect Provides List of decision makers from companies using specific technologies in different verticals such as HR, Travel and Hospitality, eCommerce, CRM, Education/e-Learning, Advertising and Healthcare.

1. 1
BIZKONNECT
……………LEVERAGE YOUR
DYNAMIC ECOSYSTEM FOR SALES
GROWTH

2. 6/19/2018

3. Sales
Engagement model
2
Your Sales and Marketing team
Additional
Sales Marketing
Executive
Executive Executive
Marketing
Executive
Qualifie
d Leads
BANK
Reports
Actions
BizKonnec
t Platform
BizKonnect
Sales
Workbench
BizKonnect Program Manager
Team
BizKonnec
t Analytics
B
u
si
n
es
s
A
n
alyst

4. Business
Analyst
Web
Researc
her
Web
Researcher
Web
Researcher
BizKonn
ect
automat
ed
aggregat
ors

5. ISAAC – Delivery Model
Business Ecosystems
with Sales Intelligence
Initiate
Set UP
Cruise
Act
Accelerate

6. ISAAC – BizKonnect Delivery Model
4
Week 1 – Initiate and Set
Up • Gather data for the ecosystem
• Understand and define the Business Connect
Themes • Derive target profile
• Understand and configure the account lifecycle stage
• Set up communication protocol – daily and weekly calls, agenda etc.
• Team ramp up
• Set up Email Account
• Captureand define communication templates
• Pull up the data from the BizKonnect database for the given target profile

7. 6/19/2018

8. Initiate - Understand Your Business
Ecosystem
Management, Advisors,People
Ecosystem
Employee
Size Revenue
Locations
Key
Employees
Demography
Company
Customer
Domains
Problems Solved
Solutions provided
Technologies
Geography
Customers Decision
makers Case Studies

9. Domains,
Offering
s Technology,
Services &
Solutions Offered
Vision
Cultur
e
Aspirations
Culture
Communication Style

10. i
l
ti
i i
r itl
l
Create Business Connect Themes
Decision
Maker Titles
Business
Technology
Solution

11. r ,
i ,
I
t
r
Geography,
Size,
Industry

12. Act-Iterative Theme based campaign cycle
Iterate till you get it right !
. Create
Theme
Create
Theme
-Create Theme, Get Target Profile,
-Pull up data from database, Theme
based templates & casestudies
-Send Theme based click campaign
-Nurture using case studies and track the
clicks
-Send personalized emails to clicks
-Analyze volume, message &
refine
Click
Campaign
Personalized
Campaign
Personalized
Campaign
Click
Campaign

13. You got it right when you got ….
8
The Right Theme
The Right Message
=> Resulting in Clicks
and Responses
( - Business Connect Themes,
- Add value – Give more than you take
- Contents relevant to the prospect )
Once you got it right , support it with….
The Right Volume and the
disciplined execution
( - 5 to 8 touches per prospect
- Nurture: Clicks with
different contents )

14. 08/12/17

15. ISAAC – BizKonnect Delivery Model
9
Week 2 & 3 – Act and
Accelerate • Start Theme based email
campaign
• Get feedback and analyze responses
• Refine communication messages to the prospect
• Refine the strategy and refine volume and frequency
• Start Follow ups
• Get predictable Volume and Metrics

16. 6/19/2018

17. Accelerate & Cruise

18. Nurture , Disciplined Follow ups
• Regular follow ups by sending contents relevant to the prospect
Week 0 Week1 Week 2 Week3
Email Email
1 & 2 3 & 4
Email Email
5 & 6 7 & 8
• Track the clicks •Move out the
ones who are not
interested
•Send new
content with each
email
•Send Personalized
emails to the ones
who click

19. On an average you need 5 follow ups before
you can expect a response !!

20. ISAAC – BizKonnect Delivery Model
12
Week 4 onwards - Cruise
• Prospect research, qualification and email campaigning at
full throttle with minimum guidance
• Daily alerts to show progress
• Weekly communication on account strategies
• Collaborate to refine account strategy, communication
style • Refine configurations as needed

21. 6/19/2018

22. Critical Dependencies to achieve results
13
Strong collaboration between your Sales / Marketing team and
Program Manager
Discuss the Budget, Authority, Need and Konnect indicators
Review the theme topic and indicators and give feedback
Timely feedback on the quality of emails and meetings

23. 6/19/2018

24. 14
THANK YOU
6/19/2018