Paul Landau, Fitbug Founder & CEO introduced us to Kiqplan at the BIMA Breakfast Briefing on 20 January 2015: What will wearable technology bring us?

1. Introducing
12 week coaching programs that
help people look and feel their best
with Kiqplan you can
Paul Landau
@fitbugpaul

2. • Established 2005 - First to launch a digital health solution
• Global B2B2C partnerships
• A proven behavioural change program, developed to motivate
and engage
• Advanced platform offering a rich user experience
• Device + Advice

6. 6

14. Pre-contemplation
Contemplation
Preparation
Action
Maintenance
Stages of Change

15. IS IT ALL ABOUT
THE DEVICE???

19. Device & Advice

20. Device Led
Service Led
AthleteCoach Potato
Device
providers

21. 21
Introducing
Kiqplan
The last few years has seen a huge surge in awareness
for “wearable tech”.
Kiqplan takes digital health to the next chapter.
Kiqplan applies wearable tech to health & fitness goals,
making it relevant to ‘real people’
A service proposition that links “wearables” to
“outcomes” – it’s not just about the device
Overcomes the “so what?” moment for wearable
consumers and maintains engagement
Goal is to bring more people into the category and
actively help them to achieve a goal
12 week coaching programs that
help people look and feel their best
in just
12
weeks

22. 22

23. Library of 12 week plans, all focused on a specific goal
Plans, priced at $19.99 will be available in store, online and in-app

25. Devices
Sensor, smartphone, smart watch integrations to expand - these are for illustration purposes
Kiqplan ecosystem
All you need to use a Kiqplan is a tracking device or smart-phone to track your
activity
Mobile platforms
App partnerships

26. Thechanging roleofdigitalhealth
Kiqplan – your trainer, nutritionist and lifestyle guru all
rolled into one
• Daily personal activity targets
• Activity logging & tracking
• Weekly workout with video instruction
• Rewards and badges
• Daily personal nutrition targets
• Nutrition logging & tracking
• Goal oriented recipes
• Rewards and badges
• Webinars
• Social feeds
• Tip of the day
• in-app messaging and push notifications
• Goal setting
• Measurement tracking
• Lifestyle tracking (e.g. sleep, mood)
• Goal oriented articles and tips
• Rewards and badges
• Schedule, reminders & nudges
• Settings
• Store

27. Plan specific mobile
experiences
Each Kiqplan has it’s own unique mobile
experience that is entirely focused on
helping Kiq’ers achieve their particular
goal

28. 28

29. Kiqplan Dashboard
Each Kiqplan uses unique
algorithms to set each Kiq’er
personalized weekly activity and
nutrition targets
Data changes grey, to amber, to
green to highlight progress
Daily step targets to hit
nutrition targets
Sleep targets

30. 30
Swipe left for workouts
Walking more, and increasing
activity levels has numerous health
benefits, but with Kiqplan, Kiq’ers
also get a weekly workout.
Swipe right to access a resistance
workout that will help you to tone
up, burn calories and lose fat.

31. Workouts by plan
Exercise are
explained to
ensure correct
technique
Then you follow
your coach through
your warm-up,
workout and cool
down.

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Swipe left for workouts
Having your efforts recognised
increases motivation and
engagement
Swipe left to see the badges you’ve
earned and progress towards them

33. Each day starts grey and progresses to amber and green as Kiq’ers
progress towards their personal goal

34. Swipe left for workouts
The activity log allows
you to see all your data
uploads or other
activities logged
Tap the + to add
additional items

36. Food logging
Watching those calories, is key but
with Kiqplan, you also get to learn
about the right nutrition for the goal
you’re after.

37. Food log, content and recipes
Food logging
Swipe right to access weekly
healthy eating topics and a
related recipe to ensure you
eat right and deliciously – no
starvation here!

38. Food logging
Tap the circle to view your food intake and log from
around 400k global food items
Tap the + to
log food

39. Food logging

40. Goals

42. Coaching communications
Your Kiqplan coach will be with 24/7, giving
you feedback, advice, motivation and the
odd nudge when you need to stick to your
regime and stay on track

43. Your weekly progress report will make sure you can see your progress
in black and white and understand your targets for the coming week
Coaching communications

44. Coaching webinars
With Kiqplan webinars you’ll even be
able to join other Kiq’ers and take
part in regular sessions with our
experts to learn more about plan
based and topics and ask questions
that are top of mind

45. Kiqplan will allow you swap stories, compete and share tips with
fellow Kiq’ers

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Big Kiqplan facts!
• 750 man-hours of workshops
• Over 100,000 lines of code
• 350 exercises filmed
• 17,500 man hours of programming
• 12 expert contributors
• 400,000 food items
Putting Kiqplan together has been no
mean feat!