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The Rise of Automation
Ai and Machine Learning
@BIMA / @BIMA_ai / #BIMAAi
BIMAhq
BIMA	Patron	Members
BIMA	Partners
• Welcome
• Introduction - Nexus Ai
• Crowd Emotion - “Machine Vision”
• Panel Discussion - “The Rise Of Automation”
Today
We	help	businesses	learn	about,	design	and	build,	
human	focused	Ai	products.
We	have	a	plan	to	give	our	Ai,	‘SU’,	to	every
underfunded	mental	health	organisation	in	the	U.K,	by	
the	end	of	2019.	We’re	also	opening	our	first	‘Ai	for	
social	good’	hub,	in	London,	in	2018.
I’m	Pete,	we	are	Nexus	Ai
We’re	living	in	very	cool times.
What	type	of	digital	transformation	are	you	most	interested	in?
2016	vs	2017	- Nexus	CX	Poll	of	9	Global	Brands
6	roles	per	brand	- Exec,	Programme	Director,	Project	Management,	Technical	Director,	Team	Member,	CX	Lead	
4	Industry	Sectors	- Financial	Service,	Healthcare,	Government	and	FMCG
Which	Ai	categories	are	seeing	the	most	innovation?
Source: Venture Scanner
It	was	only	a	decade	ago that	we	
watched	in	total	amazement	at	the	
unveiling	of	the	iPhone.	We	couldn't	
fathom	that	our	phone	could	also	be	
our	own	personal	computer.
But	now,	we	take	it	completely	for	
granted	- the	same	is	about	to	
happen	for	Ai.
We’re	generating	2.5	quintillion	bytes	of	data,	globally,	every	
single	day.
90%	of	the	data	in	the	world	today,	has	been	created	in	the	last	
two	years	alone.
“Ai	is	an	evolving	constellation	of	technologies	that	
enable	computers	to	simulate	elements	of	human	
thinking	- Learning	and	reasoning	amongst	them.”
Regular	improvements	to	Googles	search	algorithm,	
for	example,	come	from	Machine	Learning,	a	type	
of	Ai	that	programs	systems	to	learn	from	data,	find	
patterns	in	it,	and	make	predictions	about	it.
When	Deliveroo	tells	you	how	long	until	
your	dirty	burger	arrives,	that’s	Ai	at	work	
right	there…
Integral	to	the	field	of	Ai	is	a	form	of	machine	learning	called	
Deep	Learning.	Loosely	modelled	on	the	way	neurons	and	
synapses	in	the	brain	change	as	they	are	exposed	to	new	
input,	it	helps	machines	tackle	tricky	tasks	and	exhibit	
something	resembling	intuition,	in	some	cases	performing	
tasks	better	than	humans.
Personally,	I	think	there’s	
probably	been	more	interest
in	Ai	than	progress over	the	
last	12	months.
Ai ≠ Ui
(Beware	the	chatbots	pretending	to	be	Ai)
Over	the	next	18	months,	further	advances	in	deep	
learning	will	start	to	enable	bots	like	‘SU’	to	engage	in	
tasks	only	humans	could	previously	do.	We’re	training	
it	with	the	ability	to	detect	nuanced	differences	in	
your	world,	such	as	recognising	text	patterns	or	
emotional	intent,	and	then	being	able	to	respond	
fluidly	to	them.
Up	until	now,	data	is	almost	never	treated	in	an	
unvarnished	way.	Even	within	the	companies	represented	
in	this	room	today,	data	is	manipulated.	It’s	brought	to	the	
front	when	it	supports	a	position.	It’s	pushed	aside	when	it	
doesn’t.	Ultimately,	the	world	is	run	by	people.
Ai	is	going	to	give	us	an	entirely	different,	truthful	
(potentially	harmful)	view	of	the	world.
But	how	smart	is	Ai,	really?	Even	though	I	work	in	
this	space	now,	I’m	still	a	healthy	skeptic.
Humans	will	always be	better	than	the	machines.
Demystify, Clarify, Unify + Drive
the UK’s conversation around Ai.
We set up the BIMA Ai Think Tank to;
Join	our	members	up	with	the	Right	Solution	and	/	or	Companies
The	BIMA	Ai	Index
Over	the	coming	months	we’ll	be	meeting,	polling,	scoring	and	placing	our	members	
and	Ai	suppliers	into	the	BIMA	Ai	Index.	The	index	will	be	exclusively	available	to	our	
member	organisations	to	help	them	navigate	the	Ai	space	with	more	confidence.	Agency	/	ConsultancyVendor
Narrow	Intelligence General	Intelligence Super	Intelligence
In	collaboration	with	http://cognitionx.com
2019
4	dinners,	4	different	parts	of	the	UK	+	
Expert	Guests		(Yearly)
Quarterly	Thought	
Leadership
The	BIMA	Bot
Regular	Alerts	&	Notifications	
via	Twitter	- @bima_ai
White	Papers	released	
exclusively	to	members
A	yearly	
hackathon	
Event	alerts
Video	&	Audio	
Interviews
The	Think	Tank	Council
Pete	Trainor
CEO,	Nexus	Ai
Chair
Alberta	Soranzo
Service	Design	Director,	Lloyds	
Banking	Group
Duncan	Anderson
CEO,	Humanise	Ai
(Ai	Product)
Jonathan	Seal
CSO,	Mando	Agency
(BIMA	North)
Dr	Chris	Bauer
Head	of	Innovation,	Goldsmiths
(The	Dude)
Anne	Simmons
Global	Head	of	Capability	
ThoughtWorks
Hannah	Briden
Humley
(Ai	Product)
Matt Celuszak
Crowd	Emotion
(Ai	Product)
Luba	Elliott
iambic.ai
(Ai	Creative)
Guy	Armitage
CEO,	Zealous
Maria	Chuhraeva
BIMA
Claire	Woodock
Ai	Ethics	Specialist
Lee	Allen
Th_nk
We’re starting out with
a core council of 10.
The core 10 will shape
the programme of
activities for the next
18 months.
Today
Pete	Trainor
CEO,	Nexus	Ai
Chair
Duncan	Anderson
CEO,	Humanise	Ai
(Ai	Product)
Jonathan	Seal
CSO,	Mando	Agency
(BIMA	North)
Anne	Simmons
Global	Head	of	Capability	
ThoughtWorks
Matt Celuszak
Crowd	Emotion
(Ai	Product)
I’m joined by four
brilliant killer robots
from the future who are
going to share some
love and wisdom
around Ai with y’all.
“Ai and the Rise of Automation”
Panel
Anne	Simmons
Global	Head	of	Capability	
ThoughtWorks
Duncan	Anderson
CEO
Humanise	Ai
Jonathan	Seal
CSO
Mando	Agency
What’s been the biggest breakthrough in Ai
over the last year and what impact is it
having in the real-world?
What are some of the biggest myths you've
seen over the last year? Can you think of
examples where science fiction is getting
close to reality?
We live in a world where customers increasingly expect
an immediate response to their queries, and demand 1:1
conversations with service companies. Gartner predicts
that by 2020, 85% of customer interactions will be
managed by Ai, how does that make you feel? How will
Ai change the customer experience?
How many of you, in the room today, would be
happy to be driven by a self-driving car tomorrow?
What are some of the major hurdles that AI
still needs to overcome in the next 10 years?
According to a recent study by Conversica, the vast
majority of companies fail to follow up with 1/3 of their
interested leads or customer support queries, if Ai starts
to take some of the strain here, that can only be a good
thing. But do you think it becomes a problem if Ai can
predict what we're going to do?
Which industries are going to be truly
disrupted over the next year?
How many of you would be happy to have
your health diagnosed by a machine?
How many of you would be happy for a machine
to diagnose your child or your closest loved one?
Do we think agencies are at risk of dumping
out a ChatBot for every client and hiding them
in the category of Ai just to try and get
headlines?
How will Ai affect employees and how can
companies help hire and train accordingly?
What’s the biggest change or impact we’re
going to see, in Ai, over the next 12 months?
Duncan	Anderson
CEO
Humanise	Ai
Jonathan	Seal
CSO
Mando	Agency
Anne	Simmons
Global	Head	of	Capability	
ThoughtWorks
Thank you to my friends from the Think Tank.
Matt Celuszak
Crowd	Emotion
(Ai	Product)
Twitter	
@BIMA
Facebook	
fb.com/BIMAHQ
Instagram	
@BIMA_HQ

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