1. Biggest. Marketing. Week. Ever.
Boston | September 14-16, 2011
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3. FROM 2009 TO 2011, THE
PERCENTAGE OF
RESPONDENTS WITH A
COMPANY BLOG GREW
FROM 48% TO 65%.
Source: The State of Inbound Marketing 2011

6. INBOUND MARKETING-
DOMINATED ORGS
EXPERIENCE A COST PER
LEAD 62% LOWER THAN
OUTBOUND MARKETING-
DOMINATED ORGS.
Source: The State of Inbound Marketing 2011

10. 85% OF BUSINESSES
RATED THEIR COMPANY
BLOGS AS “USEFUL,”
“IMPORTANT” OR
“CRITICAL.”
Source: The State of Inbound Marketing 2011

11. 27% RATED THEIR
COMPANY BLOG AS
“CRITICAL” TO THEIR
BUSINESS.
Source: The State of Inbound Marketing 2011

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