1. Background
2. Return on Investment for Lead Generation
3. Lead Generation Survey Research
4. Effective Lead Generation Strategies
5. Outsourcing Online Lead Generation
6. Lead Generation Essentials
7. Finding Quality Lead Suppliers
8. AchievingYour Best ROI
Quality leads are the lifeblood of every successful business. In a recent InsideUp survey of successful B2B marketers, participants listed access to quality leads among the top five factors that had contributed to their success.
Insight from more than 3,500 business Professionals.
The 2014-2015 State of Inbound is Here!
Click here to download.In the sixth annual comprehensive overview of the industry, this report explains how companies around the globe have shifted the way they do marketing and sales. More than 3,500 businesses were surveyed to uncover how they convert strangers visiting their website into leads and then into delighted customers.
Download the Report Now from http://offers.hubspot.com/2014-state-of-inbound
In the report you'll find important takeaways -- for example, companies that blog are 13x more likely to generate a positive marketing ROI. The report also answers questions such as:
What do the highest performing inbound marketers have in common?
What's the relationship between "inbound marketing" and "content marketing"?
What you can do today to generate more budget for next year?
An analysis of Salesforce's Revenue model, ama;yzing its robustness and a 3 year revenue forecast based on a breakdown of their industry and geographic sectos
Quality leads are the lifeblood of every successful business. In a recent InsideUp survey of successful B2B marketers, participants listed access to quality leads among the top five factors that had contributed to their success.
Insight from more than 3,500 business Professionals.
The 2014-2015 State of Inbound is Here!
Click here to download.In the sixth annual comprehensive overview of the industry, this report explains how companies around the globe have shifted the way they do marketing and sales. More than 3,500 businesses were surveyed to uncover how they convert strangers visiting their website into leads and then into delighted customers.
Download the Report Now from http://offers.hubspot.com/2014-state-of-inbound
In the report you'll find important takeaways -- for example, companies that blog are 13x more likely to generate a positive marketing ROI. The report also answers questions such as:
What do the highest performing inbound marketers have in common?
What's the relationship between "inbound marketing" and "content marketing"?
What you can do today to generate more budget for next year?
An analysis of Salesforce's Revenue model, ama;yzing its robustness and a 3 year revenue forecast based on a breakdown of their industry and geographic sectos
HubSpot surveyed 167 professionals on where they spend their marketing dollars, unveiling that companies that spend more money and effort on inbound marketing experience a lower cost per lead.
Consumer M&A activity continued to surge with the highest valuations not seen since the economic downturn of 2008 and over $137 billion in total transaction value. Consumer confidence continued to rise, with U.S. retail sales increasing by 4.2% in 2017, bolstered by one of the strongest holiday seasons in recent years. Despite its challenges, the apparel sector could be seen as experiencing a year of growth. Read the apparel report for an in-depth analysis of the global industry, focusing on themes, issues, and opportunities impacting the sector and its performance. We hope you will find this report, and the other reports to follow, a useful source of information.
More than 100 Ecommerce managers from leading brands in the UK took part in the Bearing Partnership Digital Industry Confidence Report 2009 online survey during the spring of 2009. Between them, respondents manage £7.3 billion of Ecommerce revenue, more than 10 per cent of all UK ecommerce sales in 2008. This report looks at how the Head of Ecommerce felt they performed in 2008 as well as their predictions for 2009 with regards to remuneration, performance, and their confidence levels moving forward.
[Whitepaper] Talent Acquisition is Dead - Talent Attraction Takes RootAppcast
Learn simple strategies to start attracting the best talent to your organization.
Written by Tim Sackett - President, HRU Technical Resources & Industry Thought-Leader
Spring 2017
Recommended EatRite, a family-owned grocer, expand its private label, launch a technology initiative, and actively invest in human capital
Modeled the recommendation's impact to increase margins 2.43% and net profit $710mm
2021 Salary Guide for Creative & Marketing | North America
While the information provided can certainly vary, Robert Half has staffed millions of roles, and they are certainly in the position to know. | The Creative Group is owned by them, the difference being that RH staffs for full-time roles, and TCG staffs for temporary and contractor positions.
Marketing Analytics: A Smarter Way for Auto and Home Insurers to Gain Competi...Cognizant
For personal lines carriers, defensive marketing strategies are no longer enough to win and retain customers. Given the industry's questionable returns from past marketing efforts, insurance companies will have to invest wisely and work smarter to take advantage of today's advanced marketing analytics capabilities.
Where SMBs really advertise and where the PLAN to spend more next yearDick Larkin
Gordon Borrell, Greg Harmon and Dick Larkin discuss findings from Borrell Associates' annual survey of small and medium sized advertisers to better understand where they are currently advertising and what changes they plan on making in their advertising spend.
One of the biggest gaps is in Mobile Marketing for SMBs. 85% said that they considered mobile to be important to their overall marketing, but only 19% are currently doing anything about it.
Newspapers continue to garner the lion's share of SMB ad dollars, but that number is dropping and an increasing rate.
85% said that they are advertising on Facebook. That's an enormous awareness of the social network.
Companies are increasingly focused on high-quality strategic transactions, with less time spent on investigating peripheral opportunities, according to our annual tracker of business leader M&A intentions.
ROI for Optimal Lead Quality for B2B Demand GenAsad Haroon
How do your leads measure up? Knowing the answer to that question is key to getting the best results. Judging any lead source without using the appropriate metrics can be very counterproductive.
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
HubSpot surveyed 167 professionals on where they spend their marketing dollars, unveiling that companies that spend more money and effort on inbound marketing experience a lower cost per lead.
Consumer M&A activity continued to surge with the highest valuations not seen since the economic downturn of 2008 and over $137 billion in total transaction value. Consumer confidence continued to rise, with U.S. retail sales increasing by 4.2% in 2017, bolstered by one of the strongest holiday seasons in recent years. Despite its challenges, the apparel sector could be seen as experiencing a year of growth. Read the apparel report for an in-depth analysis of the global industry, focusing on themes, issues, and opportunities impacting the sector and its performance. We hope you will find this report, and the other reports to follow, a useful source of information.
More than 100 Ecommerce managers from leading brands in the UK took part in the Bearing Partnership Digital Industry Confidence Report 2009 online survey during the spring of 2009. Between them, respondents manage £7.3 billion of Ecommerce revenue, more than 10 per cent of all UK ecommerce sales in 2008. This report looks at how the Head of Ecommerce felt they performed in 2008 as well as their predictions for 2009 with regards to remuneration, performance, and their confidence levels moving forward.
[Whitepaper] Talent Acquisition is Dead - Talent Attraction Takes RootAppcast
Learn simple strategies to start attracting the best talent to your organization.
Written by Tim Sackett - President, HRU Technical Resources & Industry Thought-Leader
Spring 2017
Recommended EatRite, a family-owned grocer, expand its private label, launch a technology initiative, and actively invest in human capital
Modeled the recommendation's impact to increase margins 2.43% and net profit $710mm
2021 Salary Guide for Creative & Marketing | North America
While the information provided can certainly vary, Robert Half has staffed millions of roles, and they are certainly in the position to know. | The Creative Group is owned by them, the difference being that RH staffs for full-time roles, and TCG staffs for temporary and contractor positions.
Marketing Analytics: A Smarter Way for Auto and Home Insurers to Gain Competi...Cognizant
For personal lines carriers, defensive marketing strategies are no longer enough to win and retain customers. Given the industry's questionable returns from past marketing efforts, insurance companies will have to invest wisely and work smarter to take advantage of today's advanced marketing analytics capabilities.
Where SMBs really advertise and where the PLAN to spend more next yearDick Larkin
Gordon Borrell, Greg Harmon and Dick Larkin discuss findings from Borrell Associates' annual survey of small and medium sized advertisers to better understand where they are currently advertising and what changes they plan on making in their advertising spend.
One of the biggest gaps is in Mobile Marketing for SMBs. 85% said that they considered mobile to be important to their overall marketing, but only 19% are currently doing anything about it.
Newspapers continue to garner the lion's share of SMB ad dollars, but that number is dropping and an increasing rate.
85% said that they are advertising on Facebook. That's an enormous awareness of the social network.
Companies are increasingly focused on high-quality strategic transactions, with less time spent on investigating peripheral opportunities, according to our annual tracker of business leader M&A intentions.
ROI for Optimal Lead Quality for B2B Demand GenAsad Haroon
How do your leads measure up? Knowing the answer to that question is key to getting the best results. Judging any lead source without using the appropriate metrics can be very counterproductive.
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
How to Get Better at B2B Lead Generation in 2016Devyani Rao
This is a whitepaper detailing the merits of integrated lead generation with its focus on outbound marketing. Lead generation in 2016 cannot rely solely on inbound marketing. Its efforts need to be supplemented with email marketing and even telemarketing. Customers now want a better experience. Especially in the case of B2B clients, a personal or human touch right at the beginning of the sales pipeline can help build a better relationship with the prospect. This document will help show how to integrate the 2 marketing efforts so as to have the best outcome and generate more leads that are not only qualified but nurtured. And as all statistics have shown, nurtured leads are more easily converted into sales.
2013 Industry survey Dgm affiliate survey final chris garnerChris Garner
Nice retrospective on the Australian Market. I was responsible for this paper generating local insights from market intelligence and macro analysing global marketing to predict how the performance marketing would grow over time. Ground breaking for its time
Inbound marketing not only has staying power, it’s growing. It has
proven itself to be much more than the next shiny technology or the latest buzzword. The research
shows that nearly 60% of marketers have adopted inbound marketing strategies and more than
80% of those executing inbound marketing have integrated it into broader company goals. People
are also investing more in inbound, as budgets for this strategy have grown nearly 50% in each of
the past three years.
2013 State of Inbound Marketing Report - HubSpotSteven Duque
Inbound marketing not only has staying power, it’s growing. It has proven itself to be much more than the next shiny technology or the latest buzzword. The research shows that nearly 60% of marketers have adopted inbound marketing strategies and more than 80% of those executing inbound marketing have integrated it into broader company goals. People are also investing more in inbound, as budgets for this strategy have grown nearly 50% in each of the past three years.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
An alternative vision of the future of marketing. Presented by Our Social Times CEO, Luke Brynley-Jones, at Digital Shoreditch 2013. See @lbrynleyjones for more details.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. What’s Inside
1. Background
2. Return on Investment for Lead Generation
3. Lead Generation Survey Research
4. Effective Lead Generation Strategies
5. Outsourcing Online Lead Generation
6. Lead Generation Essentials
7. Finding Quality Lead Suppliers
8. Achieving Your Best ROI
Five Things a Good Lead Supplier Will Offer
Questions to Ask When Evaluating a Lead
Table of Content
Ready to Learn More?
Contact UsToday
Call
(800) 910-7638
Click
insideup.com/getleads
Email
getleads@insideup.com
17. About InsideUp
High-Quality Leads
Easy to Set Up
Optimized Lead Generation
Pay-Per-LeadQualified Business Network
Real-time Delivery
Live Phone Transfer
Online Access
- We use only high
quality business traffic and media
partners.
- No campaigns to
manage. Account setup takes just a few
minutes.
- Using
proprietary technology and lead scoring
algorithms.
- You only pay for
qualified leads. No set-up and no
monthly fees.
- Leverage
our community of buyers who actively
use our service when making business
purchases.
- Leads posted to
your CRM, delivered by email or
accessed from dashboard for quick sales
conversion.
- Free automated
live transfer of leads to your sales
number.
- View analytics, reports,
billing, credits, leads and more.
InsideUp was founded to solve a critical
market need – to help firms effortlessly
connect with a community of businesses
actively looking to purchase services.
What We Provide
Ready to Learn More?
Contact UsToday
Call
(800) 910-7638
Click
insideup.com/getleads
Email
getleads@insideup.com
As the leading platform to acquire new business customers, InsideUp has
pioneered new ways of connecting service providers with buyers.
Our unique and proprietary platform, designed specifically for business services
firms, allows our customers to be matched with and provide custom quotes to
targeted, ready-to-buy decision makers. InsideUp also offers a lead clearinghouse,
which lets lead buyers pre-select the type of leads they wish to purchase