The document outlines key statistics and strategies for generating leads in B2B marketing through digital channels, emphasizing the importance of content marketing, blogging, and social media engagement. It provides insights on the effectiveness of inbound marketing compared to traditional methods, highlighting the significant impact of lead nurturing on sales opportunities and customer acquisition. Additionally, it promotes the services of MLT Creative, a B2B marketing agency specializing in content marketing and digital campaigns.

1. B 2 B M A R K E T I N G E B O O K
5KeystoGeneratingLeadsonYourWebsite

2. Internethasfundamentallychanged
thewayinwhichpeoplefind,discover,
share,shop&connect
The
inB2B.
Key Statistics
to Consider
4-of-5
U.S. adults
go online
e
84% of those
go online at
least once daily

3. 87%
78%
77%
71%
70%
61%
59%
38%
SOCIALMEDIA
BLOGS
eNEWSLETTER
VIDEO
WHITEPAPERS
WEBINARS
INFOGRAPHICS
CASESTUDIES
ContentMarketing
Tacticslikeblogging,socialmedia,video
andcasestudiesaremorecost-effectivethan
traditionalformsofoutboundmarketing.
Marketersareshiftingtheirbudgets,
andseeingresults.
Marketersareshifting
theirbudgetsawayfrom
“interruption”advertising.
ContentMarketingTacticsinUse:
Key Statistics
to Consider
60% of marketers
will execute inbound
marketing strategies
in 2013
34% of overall
budget allocated to
inbound marketing
strategies
The average budget
spent on company
blogs & social media
has grown by 50%
in each of the past
three years

4. SearchandEmailArethe
Top2InternetActivities
KEY 1
SEARCHENGINEOPTIMIZATION(SEO)
Ifyourbusinessisnotrankingwell
thenyou’renotgettingfoundfor
thembypotentialcustomerseither.
forthewordsthatdescribe
yourproductsandservices
Key Statistics
to Consider
70% of the links
search users click on
are organic— not paid
46% of daily searches
are for info on
products or services
75% of users never
scroll past the first
page of search results

5. Prospects,customersand
searchenginesalllovethecontent
generatedthroughblogging
82%ofMarketerswhoblogdailyacquireacustomerwith
theirblog.Thosewithmorethan15blogpostspermonth
average1,200newleadspermonth.
KEY 2
BLOGGING Key Statistics
to Consider
Nearly 40% of U.S.
companies use blogs
for marketing gains
B2B companies
that blog generate
88% more leads
per month than
those who do not
Two-thirds
of marketers say
their company
blog is “critical”
or “important”
to their business

6. 2009 2010 2013
Over2⁄3of
U.S.Internetusers
regularlyusea
socialnetwork
Socialmediaisaneffectivewayto
notonlycreateexposureforyourbusinessonline,butitisaproven
waytosignificantlyengagewithprospectsandgenerateleads.
KEY3
SOCIALMEDIA Key Statistics
to Consider
93% of U.S. adult
Internet users
are on Facebook
Marketers who spent
+6 hrs./week on social
media , engaging and
sharing content,
saw 52% more leads
than those who do not
Companies that use
Twitter average
x2 more leads
per month than
those that do not
usesocial
networkson
amobiledevice
40%
y

7. Contentoffers
Byprovidingthemwiththisadvice,theywillcometounderstandhow your goods and
services could potentially fill that need - theyshouldalsomaptodifferentstages
ofyoursalesprocess,so that leads generated can be nurtured accordingly.
onawebsiteshouldeducateyourprospects,
makingthemsmarteraboutwhattheyneed.
KEY4
CONTENTCREATION Key Statistics
to Consider
According to FOCUS,
it is only in the last
third of the sales
process that prospects
actually want to
engage with a sales
representative
Inbound marketing costs
62% less per lead than
traditional, outbound
marketing and
generates about
x3 more leads
%
78
CMOswhothink
customcontent
isthefuture
ofmarketing
%
87
B2Bbusinessessaycontent
hasamoderateor
majorimpacton
vendorselection

8. LeadNurturing
furthereducateand
buildrelationships
withnon-salesready
leadsinascalable,
effectiveway.
KEY5
LEADNURTURING
campaignshelpyou
Key Statistics
to Consider
An MIT study done with
InsideSales.com, states
78% of sales that start
with a web inquiry go to
the company that
responds FIRST!
DemandGen reports
that nurtured leads
produce, An average
20% increase in sales
opportunities versus
non-nurtured leads.
According to
Forrester Research,
companies that excel at
lead nurturing are able
to generate 50% more
sales-ready leads at
33% X cost per lead.
NurturedLeads
Make47%Larger
PurchasesThan
Non-Nurtured
Leads

9. NeedanInboundLift?
If you’re looking for an agency that can get your B2B content marketing ideas off the ground, look no further.
Give Billy Mitchell a call at 800-265-1244, ext. 227, or reach him online at bmitchell@mltcreative.com.
Hurry up, though. We can’t wait to get started.
The MLT Creative team brings decades of B2B marketing experience
to building your brands and business. We craft winning programs with
results that matter.
MLTCreativeisanAtlanta-basedB2Bmarketingagency.Foundedbypartners
Billy Mitchell and Glenn Taylor, we are known as the Idea Launch Pad™
for
B2B marketers. MLT Creative services include B2B Content Marketing,
B2B Marketing Strategy, B2B Digital Campaigns, and B2B Design / Branding.
4020 East Ponce de Leon Avenue
Clarkston, GA 30021
www.mltcreative.com
Phone: (404) 292-4502
Fax: (404) 292-4480