The number of startup ecosystems worldwide is currently booming. There are many opportunities but competition is extremely intense. Here is a guide to successful startups and how the right accelerator can boost you ahead of the rest.

1. STARTUP
CONSULTING
How to Start a Business

2. Contents
■ The Booming Startup World
■ Hottest Startups
■ How Do All Startups Begin?
■ Examples
■ What Startups Need to Consider
■ Geoffrey Moore’s ‘Chasm’
■ Pre-Chasm Problems
■ Post-Chasm Problems
■ Who Can Help?
■ Key Points
■ What Extentia Thinks

3. Contents
■ How Extentia Can Help
■ Amplifi’s Accelerator Program
■ What Does Amplifi Offer?
■ Mentorship Program
■ Meet the Mentors!
■ Knowledge and Guidance
■ Infrastructure and Resources
■ Access to Network
■ The Route to Success
■ What do Amplifi’s Startups Say?

4. The Booming Startup World

5. Hottest Startups
Uber Airbnb Dropbox Snapchat
Xiaomi Square Pinterest Spotify

6. How Do All Startups Begin?
■ With an idea that is
either completely new or
enhances another

7. Examples: Uber
■ Uber combines
technology and travel
■ Started with only 3 cars
■ Now valued at
approximately $10 billion!

8. Examples: Airbnb
■ Began because the
founders couldn’t afford
rent
■ They let out their loft and
realized how other home-
owners could benefit
■ Guests also benefit from
a “home away from
home”
■ Now Airbnb is valued at
over $25 billion

9. ■ The Technology Adoption Lifecycle can be used to show
how startups need to develop to enter the mainstream
market
What Startups Need to Consider

10. Geoffrey Moore’s ‘Chasm’
■ Chasm – gap where the
original excitement behind
the startup has diminished
but it is yet to enter the
mainstream market

11. Pre-Chasm Problems
90% of startups fail!
Innovative ideas aren’t always relevant for the real
world
Unexpected issues may arise and problems may
change rapidly
Traditional methods of running a business may not be
relevant for very disruptive ideas

12. Post-Chasm Problems
After passing the chasm, businesses can no longer work
in the same way: they must adapt to the mass-market
The startup may have too many goals with not
enough resources
Tradeoff between innovation and staying the same
(which is often easier)
As a company enters the mass-market, cultural
misalignment can become an issue

13. Who Can Help?
■ Incubators and Accelerators are great opportunities for
young companies
■ They point you in the right direction!

14. Key Points
Accelerators
Set time frame
Very selective
Investment and infrastructure
Network & mentors
Incubators
No set time frame
Sometimes sponsored by
government/corporations
Can focus on entire
market/industry
Co-working is often essential

15. What Extentia Thinks
We are passionate
about startups –
they are the
future!
We believe that
strong governance
and management
are key for success
Startups should
aim to plan things
with only 20%
elasticity
All of this must be
internalized within
the business

16. How Extentia Can Help
■ We have a dedicated Startup Consulting Team who are
passionate about closing the ‘Knowing-Doing Gap’ by
providing the knowledge necessary for success
■ To find out more please visit
www.extentia.com/exseed-startup-consulting

17. Amplifi’s Accelerator Program
■ We have recently
partnered with Amplifi
■ The accelerator offers a
rigorous program for its
chosen B2B (Business
to Business) SaaS
(Software as a Service)
startups

18. What Does Amplifi Offer?
■ Mentorship Program
■ Knowledge and Guidance
■ Infrastructure and
Resources
■ Access to an Extensive
Network

19. Mentorship Program
■ Regular communication
with mentors from around
the world
■ Many have founded and
managed startups into
successful businesses
themselves
■ They can guide startups
and help them respond to
any problems along the
way

20. Meet the Mentors!
■ Here are some of the mentors that startups can regularly
communicate with and learn from:
Click to learn
more!

21. “One of the greatest values of mentors
is the ability to see ahead of what
others cannot see and to help them
navigate a course to their destination”
John C Maxwell

22. Knowledge and Guidance
■ Regular workshops and seminars take place
■ Such events include things like UX Design workshops
hosted by very experienced people
■ Startups are taught everything about how to run a
successful business

23. Infrastructure and Resources
■ The infrastructure and resources needed for startups can be
overwhelming
■ Amplifi and its partners provide everything from office space to
interns
■ The startup can concentrate on expanding its knowledge

24. Access to Network
■ Amplifi has a huge range of well-established partners
(some of which are shown below)
■ Startups therefore have access to funding, knowledge
and connections

25. The Route to Success
■ The selected startups in
Bengaluru are half way
through the program
■ Applications are now
being launched in other
cohorts
■ Keep an eye out for the
future success of the
chosen startups

26. What Do Amplifi’s Startups Say?
“Amplifi provided just the right platform that any SaaS startup would look for during
the early days.Team Amplifi and the mentors are incredible.”
• Abhishek Moharana
• Co-Founder and CEO,Trilyo
“It is great meeting & interacting with some really strong domain experts who has
given me great insights on how to position the company, things to focus on, pricing,
general business etc.”
• Swathi Komandur
• Founder and CEO,Varsito
“Amplifi has been a boon for us, the energy, urgency to keep the needle moving and
planning is awesome. Sudarshan’s attention to detail and effort in understanding the
unique needs of our business in the stage we are in has been great.”
• Saurabh Majumdar
• Founder and CEO,Tellofy

27. THANK YOU!
Share your feedback on
http://www.extentia.com/contact-us