The document introduces the SAP HANA Big Customer App, which is designed to help companies uncover new customer opportunities using big data. It allows companies to blend private and public customer data to generate insights, perform both historical and predictive analytics, group customers, recommend products, forecast sales, reduce churn, and more, all in a simple and fast manner without needing to hire additional resources. The app provides features like discovering nearby customers, checking churn rates, and exploring top products.

1. SAP HANA Big Customer App Introduction
Big Data Apps Group, SAP

2. volume, velocity, variety and veracity of your data
has become untamable…
wait, yet another big data presentation? No, not
really…

3. … but no one is helping you understand big data
opportunities
everyone is talking about big data problems…

4. … because growing customer base, customer
satisfaction and loyalty is everyone’s business
let’s define a big data opportunity in the context of
customers…

5. … your customers are more mobile and social than
ever before
you have a large and diverse customer base…

6. which is why you like to engage with your
customers where ever they are: web, mobile, social
and collect all data (call center records, social
media) to understand your customers better

7. you would want to group (cluster) your customers
to understand their likes and dislikes…
… so that you can offer (recommend) the right
product at the right time and at the right price

8. so that you can forecast sales accurately and cut
cost to improve your revenues and profitability…
…and stop customer backlash and prevent them
for leaving (churn) to competitors

9. you wish to do all of this without hiring an army of
data analysts, consultants and data scientists…
… and without buying half-dozen or more tools,
access to public / social data and integrating it all

10. and above all, you wish to do it fast…

11. and drive change in real time…

12. let SAP HANA Big Customer App help you uncover
new customer opportunities by using big data…

13. Big Customer App has been designed from
ground-up to address big data opportunities…
… it puts simplicity, speed and power of HANA
technology at your fingertips

14. Big Customer intelligently blends private data with
public data to generate more actionable insights…
… and provides both historical and predictive
analytics to help you run your business better

15. Sneak Preview of SAP HANA Big Customer

16. SAP HANA Big Customer APP – Showing Top Products

17. Big Customer APP – Left Nav Bar Features Many Advanced
Functions; Option to buy more Apps from SAP Market Place

18. HANA Big Customer APP – Discover Mode with Auto Complete
and NLP Support

19. Big Customer APP – Get Churn Rate for a Customer

20. Big Customer APP – Discover Nearby Customers

21. Thank You!

22. No#part#of#this#publica0on#may#be#reproduced#or#transmi6ed#in#any#form#or#for#any#purpose#without#the#express#permission#of#SAP#AG.#The#informa0on#contained#herein#may#be#
changed#without#prior#no0ce.#
Some#so@ware#products#marketed#by#SAP#AG#and#its#distributors#contain#proprietary#so@ware#components#of#other#so@ware#vendors.#
Microso@,#Windows,#Excel,#Outlook,#and#PowerPoint#are#registered#trademarks#of#Microso@#Corpora0on.##
IBM,#DB2,#DB2#Universal#Database,#System#i,#System#i5,#System#p,#System#p5,#System#x,#System#z,#System#z10,#System#z9,#z10,#z9,#iSeries,#pSeries,#xSeries,#zSeries,#eServer,#z/VM,#z/OS,#
i5/OS,#S/390,#OS/390,#OS/400,#AS/400,#S/390#Parallel#Enterprise#Server,#PowerVM,#Power#Architecture,#POWER6+,#POWER6,#POWER5+,#POWER5,#POWER,#OpenPower,#PowerPC,#
BatchPipes,#BladeCenter,#System#Storage,#GPFS,#HACMP,#RETAIN,#DB2#Connect,#RACF,#Redbooks,#OS/2,#Parallel#Sysplex,#MVS/ESA,#AIX,#Intelligent#Miner,#WebSphere,#Ne]inity,#Tivoli#
and#Informix#are#trademarks#or#registered#trademarks#of#IBM#Corpora0on.#
Linux#is#the#registered#trademark#of#Linus#Torvalds#in#the#U.S.#and#other#countries.#
Adobe,#the#Adobe#logo,#Acrobat,#PostScript,#and#Reader#are#either#trademarks#or#registered#trademarks#of#Adobe#Systems#Incorporated#in#the#United#States#and/or#other#countries.#
Oracle#is#a#registered#trademark#of#Oracle#Corpora0on.##
UNIX,#X/Open,#OSF/1,#and#Mo0f#are#registered#trademarks#of#the#Open#Group.#
Citrix,#ICA,#Program#Neighborhood,#MetaFrame,#WinFrame,#VideoFrame,#and#Mul0Win#are#trademarks#or#registered#trademarks#of#Citrix#Systems,#Inc.#
HTML,#XML,#XHTML#and#W3C#are#trademarks#or#registered#trademarks#of#W3C®,#World#Wide#Web#Consor0um,#Massachuse6s#Ins0tute#of#Technology.#
Java#is#a#registered#trademark#of#Sun#Microsystems,#Inc.#
JavaScript#is#a#registered#trademark#of#Sun#Microsystems,#Inc.,#used#under#license#for#technology#invented#and#implemented#by#Netscape.##
SAP,#R/3,#SAP#NetWeaver,#Duet,#PartnerEdge,#ByDesign,#SAP#Business#ByDesign,#and#other#SAP#products#and#services#men0oned#herein#as#well#as#their#respec0ve#logos#are#trademarks#
or#registered#trademarks#of#SAP#AG#in#Germany#and#other#countries.##
Business#Objects#and#the#Business#Objects#logo,#BusinessObjects,#Crystal#Reports,#Crystal#Decisions,#Web#Intelligence,#Xcelsius,#and#other#Business#Objects#products#and#services#
men0oned#herein#as#well#as#their#respec0ve#logos#are#trademarks#or#registered#trademarks#of#Business#Objects#S.A.#in#the#United#States#and#in#other#countries.#Business#Objects#is#an#
SAP#company.#
All#other#product#and#service#names#men0oned#are#the#trademarks#of#their#respec0ve#companies.#Data#contained#in#this#document#serves#informa0onal#purposes#only.#Na0onal#
product#specifica0ons#may#vary.#
These#materials#are#subject#to#change#without#no0ce.#These#materials#are#provided#by#SAP#AG#and#its#affiliated#companies#("SAP#Group")#for#informa0onal#purposes#only,#without#
representa0on#or#warranty#of#any#kind,#and#SAP#Group#shall#not#be#liable#for#errors#or#omissions#with#respect#to#the#materials.#The#only#warran0es#for#SAP#Group#products#and#services#
are#those#that#are#set#forth#in#the#express#warranty#statements#accompanying#such#products#and#services,#if#any.#Nothing#herein#should#be#construed#as#cons0tu0ng#an#addi0onal#
warrant.#