The document discusses SAP's digital business platform and cloud offerings. It highlights key capabilities like access to continuous innovation, scalability, lower costs and faster deployment. It showcases SAP's suite of products for the digital core, customer experience, workforce engagement, procurement, travel/expense management, IoT, APIs and microservices. The platform provides deep industry capabilities, end-to-end coverage and integration across SAP and non-SAP solutions.

1. 1© 2016 SAP SE or an SAP affiliate company. All rights reserved.© 2016 SAP SE or an SAP affiliate company. All rights reserved. 1CustomerThis presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty
of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement
SAP Cloud
The Digital Business
Platform for Customers

2. © 2016 SAP SE or an SAP affiliate company. All rights reserved.© 2016 SAP SE or an SAP affiliate company. All rights reserved. 2CustomerThis presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty
of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement© 2016 SAP SE or an SAP affiliate company. All rights reserved. 2Customer
Digital Transformation is critical for every business
Surviving disruption from new entrants… Thriving with digital business processes…
Booking more rooms than the largest
hotel chains without owning properties
Over 2 billion rides given without
owning a single car
80 million subscribers watching 10
billion hours per month
Transforming from an apparel company
to a digital fitness platform
Building 1,700 bike variations on one
production line by connecting equipment
and anticipating failures
Personalizing the shopping experience
across channels by leveraging big data
Minimizing downtime by optimizing
replacement parts inventory through IoT and
predictive analytics

3. © 2016 SAP SE or an SAP affiliate company. All rights reserved.© 2016 SAP SE or an SAP affiliate company. All rights reserved. 3CustomerThis presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty
of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement© 2016 SAP SE or an SAP affiliate company. All rights reserved. 3Customer
Access to Innovation
• Multiple innovation releases
per year
• Ecosystems build on open
APIs
Scalable
• Grow capacity without
adding servers
• Pay for only what you need
Lower TCO & Faster
Time to Value
• Lower initial solution and
deployment costs
• No maintenance or upgrade
costs
• Prepackaged integrations
Agile Deployment
• Rapid process configuration
• Faster adoption
• No lengthy hardware
procurement cycles
• Packaged integration
Cloud is delivering the agility and innovation businesses need

4. © 2016 SAP SE or an SAP affiliate company. All rights reserved.© 2016 SAP SE or an SAP affiliate company. All rights reserved. 4CustomerThis presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty
of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement© 2016 SAP SE or an SAP affiliate company. All rights reserved. 4Customer
Workforce
Engagement
Supplier
Collaboration &
Spend Management
Customer
Experience
Omnichannel
Assets
Internet of Things
SAP HANA PLATFORM
Extended Supply Chain
SAP Cloud is THE Digital Business Platform
Digital
Core
IoT Applications
HANA Cloud Platform BusinessObjects Cloud
PUBLIC CLOUD | | ON PREMISE
BEST OF BREED
deepest LoB and industry
capabilities
SCALABLE AND FLEXIBLE
start anywhere and go anywhere
END-TO-END COVERAGE
broadest portfolio and out-of-
the-box integrations
VIBRANT ECOSYSTEM
providing complementary
solutions and supporting
customers

5. © 2016 SAP SE or an SAP affiliate company. All rights reserved.© 2016 SAP SE or an SAP affiliate company. All rights reserved. 5CustomerThis presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty
of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement© 2016 SAP SE or an SAP affiliate company. All rights reserved. 5Customer
SAP Digital Boardroom integrates multiple data sources to provide unparalleled
visibility to the ENTIRE Business
Any Deployment
Procurement
Payroll & Headcount
Sales & Marketing
TOTAL
TRANSPARENCY into
entire company’s
operations through one
integrated source of
truth
INSTANT DATA-
DRIVEN INSIGHTS
with ad hoc analyses in
real-time
SIMPLIFY THE
BOARDROOM by
leveraging predefined
best practices and
reducing preparation
time
Travel & Entertainment Financials
Re
52%
12%
20%
16%
North America Latin America Europe Asia Pacific Japan
Regional Sales Revenue
230
77
274
362
Grains & Seeds
Food
Ingredients
Livestrock Food
Pet Food
Ingredients
Product Sales Revenue
$m USD
780
800
853
877
25% 27% 28% 31%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Q1 Q2 Q3 Q4
720
740
760
780
800
820
840
860
880
900
Revenue & Operating Margin
$m USD
Revenue
Cost of Goods Sold
Gross Margin
Expenses
Operating Margin
Financial Items, Tax
Net Income
Profit & Loss
Q1
892
698
194
143
51
16
35
Q2
1,184
929
255
189
66
21
45
Q3
1,556
1,214
342
249
93
28
65
Q4
1,840
1,426
414
294
120
33
87
$m USD
523
312
1.512
Contractors
Part-time HC
Full-time HC
Headcount
# of HC
27
15 12 10
United Standard Bell Titan
0
5
10
15
20
25
30
Top Vendors
$m USD
6
9 9 11
Q1 Q2 Q3 Q4
0
2
4
6
8
10
12
Travel Spend
$m USD

6. © 2016 SAP SE or an SAP affiliate company. All rights reserved.© 2016 SAP SE or an SAP affiliate company. All rights reserved. 6CustomerThis presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty
of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement© 2016 SAP SE or an SAP affiliate company. All rights reserved. 6Customer
HANA
anyDB Hadoop
VORA
S/4HANA
Business
Objects
Cloud
HANA Cloud Platform
ExtensionsIntegration
SAP HANA Cloud Platform provides comprehensive integration capabilities and
accelerates Digital Innovation
Integrate SAP and 3rd Party
Apps with pre-configured
integration
Extend SAP Applications in
the Cloud
Accelerate Cloud App
development using APIs
and pre-built business
services
Underpinned by our next
generation in-memory and
big data platform
SAP HANA Cloud
Platform
Capabilities
1
2
3
4

7. © 2016 SAP SE or an SAP affiliate company. All rights reserved.© 2016 SAP SE or an SAP affiliate company. All rights reserved. 7CustomerThis presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty
of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement© 2016 SAP SE or an SAP affiliate company. All rights reserved. 7Customer
S/4 HANA digitizes Core Business Processes
ENTIRE VALUE CHAIN IS
DIGITIZED, including the
digital core that serves as the
foundation for business
innovation and optimization
DIGITAL ENTERPRISE
INTERCONNECTS all aspects
of the value chain to drive
business outcomes in real time
PREDICT AND SIMULATE
on a single source of live
information to anticipate future
business outcomes
Finance
H
um
an
Sourcing&
Supply
Chain
Manufacturing
Sales
Service
Marketing
&
Commerce
Re
sources
Procurement
Research
&
Development
Asset
Managem
e
nt
Enterprise
Management
HA
N
A Enterprise Clo
ud

8. © 2016 SAP SE or an SAP affiliate company. All rights reserved.© 2016 SAP SE or an SAP affiliate company. All rights reserved. 8CustomerThis presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty
of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement© 2016 SAP SE or an SAP affiliate company. All rights reserved. 8Customer
Market
Service
Sell
Consistent Omni-channel
Customer Experience
across Marketing, Sales, Commerce
and Service interactions
INTELLIGENT
data platform at the
core
SEAMLESS
customer journey
across all channels
INTEGRATED
across sales,
service,
marketing &
commerce
Specific to your
INDUSTRY
AGILE and FLEXIBLE:
Easy to create customer
specific apps with SAP
Hybris-as-a-Service
(YaaS)
Billing&Invoicing
OrderManagement
SAP Hybris is the platform for Digital Customer Engagement
Hybris Profile
Social Listening
Predictive
Real-Time

9. © 2016 SAP SE or an SAP affiliate company. All rights reserved.© 2016 SAP SE or an SAP affiliate company. All rights reserved. 9CustomerThis presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty
of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement© 2016 SAP SE or an SAP affiliate company. All rights reserved. 9Customer
WORK FORCE ANALYTICS
Recruiting
O
nboarding
Learning
Compensatio
n
Performance &
Goals
Development
Succession
&
TOTAL WORKFORCE ENGAGEMENT
+
Core HR
Payroll
Employee Record Keeping
Time & Attendance
Global Benefits
Shared Services
MODERN user
interfaces for high
user engagement
BROADEST and
DEEPEST capabilities
EXTEND with HCP to
deliver differentiating
business processes
CONTINUOUS
INNOVATION in Talent,
Recruiting, and Shared
Services
SAP SuccessFactors
and Fieldglass
digitizes Total
Workforce
Engagement Invoicing
Requisition
CandidateSelection
StatementofWork
Work
O
rd
er
Tim
e Sheets
Contingent
Labor
Trade
Services
InformationServices
Services
O
utsourced
Servic
es
Profess
ional
VENDORS &
EXTERNAL
TALENT

10. © 2016 SAP SE or an SAP affiliate company. All rights reserved.© 2016 SAP SE or an SAP affiliate company. All rights reserved. 10CustomerThis presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty
of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement© 2016 SAP SE or an SAP affiliate company. All rights reserved. 10Customer
Comprehensive
Procurement Solution
for sourcing, buying and
payments
Integration to SAP and Non SAP Solutions, Secure, Open platform
$2.5B in commerce
every day
190
countries around
the world
2.4M+ buyers and
suppliers
Ariba connects companies digitally to Make Procurement Simple
Source & Contract
Reconcile
&
Pay Requ
est&Pay
ARIBA
NETWORK

11. © 2016 SAP SE or an SAP affiliate company. All rights reserved.© 2016 SAP SE or an SAP affiliate company. All rights reserved. 11CustomerThis presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty
of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement© 2016 SAP SE or an SAP affiliate company. All rights reserved. 11Customer
Simplified travel
experience
from booking to travel to
expenses for the perfect trip
……
……
GLOBAL solutions that meet
local needs
USER-FRIENDLY and
BUSINESS-READY to drive
engagement and impact
INTEGRATE natively with SAP
and provide open APIs for
connecting everywhere
ENTERPRISE APPS
TRAVELER APPS
Concur digitizes Travel, Expense & Invoice Management
Extended Platform
Human Services
Open Platform
TRAVEL
EXPENSEINVOICE
Audit Adm
in
HelpDesk
Data Insigh
ts
Reporting
Implementation
Risk
M
essaging
Trip
Link
Paym
ent
Services
Trave
l Request

12. © 2016 SAP SE or an SAP affiliate company. All rights reserved.© 2016 SAP SE or an SAP affiliate company. All rights reserved. 12CustomerThis presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty
of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement© 2016 SAP SE or an SAP affiliate company. All rights reserved. 12Customer
SAP IoT Platform
APPLICATIONS THAT
TAKE ACTION and
create new business
value
INTELLIGENT
PLATFORM TO DERIVE
INSIGHTS and monitor
assets in real-time
FLEXIBLE PLATFORM
TO COLLECT disparate
data from IoT devices
Extended Supply Chain Portfolio & IoT Applications
InformationalTechnology
(IT)“Outcomes”
OperationalTechnology
(OT)“Things”
Connected
Manufacturing
Connected
Logistics
Connected
Assets
Connected
Vehicles
Connected
Energy
Connected
Consumer
SAP HANA
IoT Edge
SAP HANA IoT
Foundation
SAP HANA
Platform
SAP HANA VORA
SAP IoT enables Connected Solutions Across Industries and Value Chains
IoT Gateway (3rd Party)

13. © 2016 SAP SE or an SAP affiliate company. All rights reserved.© 2016 SAP SE or an SAP affiliate company. All rights reserved. 13CustomerThis presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty
of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement© 2016 SAP SE or an SAP affiliate company. All rights reserved. 13Customer
SAP API Management and API Business Hub help you innovate faster
APIConsumers
APIProviders
Systems of Record – On-Premise or Cloud, SAP or non-SAP
CRM ERP HCM
Other
Systems
SAP API Management
Developer Management Monitoring Analytics Security
SAP API Business Hub
Discover > Try > Subscribe > Consume
Employee Experience
Applications
Partner
Applications
Customer Experience
Applications
Internal
Micro-services
UNLOCK THE VALUE OF
PROCESSES AND DATA
that reside in your
Systems of Record with
SAP API Management
ACCELERATE APP
DEVELOPMENT with
prebuilt micro-services
DISCOVER AN
ECOSYTEM of
complementary services
from trusted providers
Localization Hub
OAuth 2.0
Document Center
Commerce-as-Service
SAP and Partner Micro-services
HANA Cloud Platform