new product development - big babool
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Big Babol is a popular chewing gum brand owned by Perfetti Van Melle. It has a strong presence in India and other countries. Some of its competitors include Fusion, Boomer, and Orbit gums. Big Babol targets children and youth with affordable pricing and flavors. It has a large market share but faces threats from increasing health awareness. The document discusses Big Babol's SWOT analysis, product life cycle, segmentation, targeting, positioning, and marketing mix strategies.
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Marketing Report - Team Balaam - Stride Spearmint Gum 150330 0720 Final
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Britannia ppt by (Manish Badhiye) ,pune
This document provides a market analysis of Britannia biscuits in India. It outlines the company's history and products. It then performs a SWOT analysis and analyzes competitors using Porter's 5 Forces model and market share. Segmentation, targeting, positioning, and the marketing mix are described. Surveys of retailers and consumers are analyzed. It concludes with recommendations such as associating with government initiatives and introducing new flavors.
Britania Biscuit - A details presentation on various products & its marketing...
This presentation deals with the marketing front of various Britannia biscuits and is marketability in current indian market. apart from that this presentation also tries to derive customer value proposition by the means of segmentation targeting and positioning. various elements of marketing apart from STP has been used such as USP tag line, competition, pricing comparison in contrast to its competitors and evaluation of the same. other than that primitive marketing strategy of Britannia and advertising along with the 5 M's of advertising in context to Britannia is also explained here.
DISCLAIMER- certain data in this slide has been taken from other materials like dox and slides.
Swot analysis and Marketing mix strategy
This document contains SWOT analyses and marketing mix strategies for two Indian biscuit brands, Britannia and Parle, as well as a proposed marketing mix strategy for a new biscuit brand called United Biscuits Pvt. Limited. For Britannia and Parle, the analyses identify their strengths as strong brand recognition and distribution networks, and weaknesses as overreliance on few products and rising material costs. Marketing mix strategies cover price, place, product, and promotion approaches. The United Biscuits strategy proposes a product line at various price points, nationwide multi-channel distribution, and promotional activities including TV ads, discounts, and seasonal offerings.
product and price mix of Parle vs britania
This document provides an overview of the Parle company and its products. Parle was established in 1929 in India and initially produced sweets and toffees. It later expanded into biscuit production. The company was divided into three subsidiaries focused on specific product lines - Parle Products (biscuits, sweets, snacks), Parle Agro (beverages, water), and Parle Bisleri (bottled water). Parle Products is the largest division and known for popular biscuits like Parle-G, glucose biscuits, and its wide variety of biscuits, sweets, and snacks.
Principle of marketing presentation by khurram wasim khan mba -1- hu
This document provides an overview of English Biscuit Manufacturers (Private) Limited (EBM). It discusses that EBM was established in 1965 as a joint venture to manufacture Peek Freans biscuits in Pakistan. Over the past 30+ years, EBM has become a leader in the Pakistani biscuit industry through quality products and innovation. However, it now faces stiff competition from other brands. The document analyzes EBM's marketing environment, brand portfolio, target demographics and strategies to strengthen its position in the market.
Kissan jam
Kissan jam is a popular jam brand in India that was acquired by HUL in 1993. It has the largest market share for jam, ketchup, and squash products. Kissan targets upper and middle class individuals looking for a sweet breakfast option. Its marketing strategy involves television, print, and outdoor advertising as well as consumer and trade promotions. Kissan offers various jam flavors including pineapple, strawberry, mango, and apple. It aims promotional offers at kids to attract new customers. Though Kissan has a strong brand name and good distribution, its shelf life is limited and some consumers prefer healthier options like honey.
Industry Analysis - Too Yum!
In-depth research for Industry Analysis of the brand Too Yum!
Includes topics like -
Size of the Industry
Size of Product Category
Market share of the chosen brand
Business Trends in the Industry
New product launches in the industry
SWOT
Competition
Sales Channels used in the Industry
Customer Segmentation
Broad Sales Plan
Integrated Marketing Strategy used
Direct Sales force- Roles & Responsibilities
Marketing strategy of Pepsi
PepsiCo targets various consumer segments across geographic regions, demographics, and psychographics in India. It uses a variety of pricing strategies including competitive pricing, geographical pricing differentiation, and promotional pricing. While PepsiCo has expanded its product portfolio beyond beverages to snacks, its beverage business was loss-making until recently due to competitive pricing pressures from Coca-Cola. PepsiCo will need to re-evaluate its pricing objectives to improve margins going forward.
Britannia group- 11
This document provides an overview of Britannia Industries, a leading Indian FMCG company. It discusses Britannia's product portfolio including biscuits, bread and dairy products. The marketing mix of 4Ps - Product, Price, Place and Promotion strategies are described. Segmentation, targeting and positioning approaches are outlined focusing on demographic and behavioral segments. A BCG matrix shows the cash cow and star products. Finally, a SWOT analysis is presented and recommendations are made to focus on new product categories, pricing and international expansion.
Booths Supermarket UK
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Cadbury Marketing and its effect on consumer behaviour
The document discusses Cadbury, a confectionery company owned by Mondelez International. It provides an overview of Cadbury's operations in over 50 countries including India, where it has a market share of over 70%. The company's vision, mission, marketing mix involving price, place, promotion and product are described. A SWOT analysis and segmentation, targeting, positioning strategy are presented. Consumer behavior towards Cadbury Dairy Milk in India is discussed along with suggestions. Competitors like Nestle are also mentioned.
Britannia case study | Business Model
Here is the Power-point presentation ppt of Britannia Industries Limited. In this ppt we have described you about Mission statement, Vision Statement, Britannia's products, Britannia's competitors, Britannia's stakeholders, Positive and negative of stakeholders, Primary and secondary stakeholders, which stake holders are important and which are not also which stakeholders influence the most and which not, Britannia's Problem tree, Britannia's objective tree, segmentation, PESTEL analysis, Swot analysis, Tows analysis, 4Ps (i.e. Product, Price, Promotion, Place), Porter's five forces (Analysis), Business Model, BCG Matrix (Growth Share matrix), Consumer/Customer Perception, Strategic Recommendations/Suggestions.
Marketing Communication : Sales Internship Presentation by Kaveri Chandrashekar
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Presentation by Kaveri Chandrashekar, student of Northpoint Centre of Learning
http://www.northpointindia.com/New product launch pepsi E
The marketing presentation summarizes the launch of a new energy drink called "Pepsi-E The Energy Booster" by PepsiCo. Primary and secondary research was conducted. Primary research in the form of a questionnaire found that while Red Bull has a large market share for energy drinks, many consumers are open to replacing their current brand if a healthier option is available. The secondary research involved analyzing PepsiCo's marketing strategies and positioning over time, as well as a SWOT analysis of Pepsi-E. Pepsi-E will be launched starting with a Lemonade flavor and focus on natural flavors and less caffeine than competitors to differentiate itself in the growing energy drink market.
Presentation on Pepsi
- Pepsi was introduced in India in 1965 through a merger and has since expanded its product portfolio beyond its namesake beverage.
- It faces main competition from Coca-Cola, which has the largest market share in India and worldwide through strong branding, advertising, and exclusive retail partnerships.
- Pepsi targets teenagers and young adults with its "Fun for You" brand positioning and markets through mass advertising campaigns and sports sponsorships while distributing through a large network of distributors and retailers.
Ariel 2in1 baby care
The document outlines a sales and marketing plan for Ariel 2in1 Baby Care liquid detergent for 2015. It includes an introduction to the product, current market analysis, target audiences, competitors, and strategies. The plan aims to increase market share through promotional activities targeting hospitals, retailers, and consumers. Pricing and sales forecasts project revenue growth and increasing market share over the next few years through distribution partnerships and marketing initiatives to build brand awareness and trial among target customers.
MAGGI BEST MARKETING STRATEGIES
This document discusses Maggi noodles, a brand owned by Nestle. It provides details on Maggi's history and introduction in India in 1982. Maggi quickly gained popularity and market share through promotions targeting children and working women. The document outlines Maggi's product portfolio expansion and covers its marketing strategies over time, including pricing, distribution, and promotions. It analyzes Maggi's performance through the stages of the product lifecycle model and discusses its current market leading position in India's instant noodles category.
Baskin robbins pr plan
Baskin Robbins is a premium ice cream brand that is a major source of revenue for its parent company Dunkin' Brands. It has established itself as a leader in the premium ice cream category in India since starting operations there in 1993. However, it is facing challenges in fully satisfying customers due to shortcomings in store ambience. This document outlines recommendations to strengthen Baskin Robbins' brand positioning and messaging as a place for fun and unique flavors. Suggestions include celebrity events, media articles, and experiential activities to boost engagement among target audiences like children and families. Franchisee relations are also addressed through proposed internal communications initiatives.
Ideal Key Issues presentation
Gray's Cookies is a family-owned brand known for its healthy, low-calorie cookies. While it has found success among health-conscious "proactive preventers", its awareness and sales among mainstream consumers remains low. This document outlines Gray's key issues, including the need to transition from a product-led to idea-led brand in order to connect more deeply with consumers and dominate the growing "good for you" cookie segment. It analyzes drivers like Gray's tasty products and brand health among early adopters, as well as inhibitors like weak advertising holding back awareness growth. The main challenge is how to increase Gray's appeal beyond its niche and lead its category.
Nestle + kitkat
Nestlé is a global food and beverage company founded in 1867 that operates factories in 86 countries, employs over 328,000 people, and has various product lines including coffee, chocolate, bottled water, baby food, breakfast cereals, and snacks. The company aims to meet consumer needs by marketing high quality foods and uses a variety of marketing strategies including product development, pricing, promotion, and distribution to different countries while accounting for cultural differences. Nestlé also engages in various corporate social responsibility initiatives focused on areas like agriculture, water, and education.
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Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
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TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
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This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
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new product development - big babool
- 1. By – Sayali Mahadik 62
- 2. Contents 1. Introduction 2. Competitors 3. Swot analysis 4. Product life cycle 5. Tows 6. STP 7. Marketing mix
- 3. Introduction Parent Company Perfetti van Melle Category Food Products Sector Food and Beverages Tagline/ Slogan Caring for excellence USP A trusted brand name in the confectionary and gum industry with a number of popular subsidiary brands
- 5. Big Babol
- 7. SWOT Analysis Strengths Weakness •Major bubble gum brands •Available in over 120 countries •Attractive Packaging •High Quality product •Relatively low price •Different flavours •Limited segment : targets only kids •Limited rural Market penetration Opportunities Threats •Innovation within the brand •Sugar free products •Tie-ups with hotels, restaurants etc •Competition : international , domestic and local brands •Bubble Gums are considered childish •People moving on to more mint gums
- 9. TOWS Matrix STRENGTHS WEAKNESS OPPORTUNITI ES S O Strategy Maxi-Maxi W O Strategy Mini-Maxi THREATS S T Strategy Maxi-Mini W T Strategy Mini-Mini Internal factors External factors
- 10. P T S
- 11. Segmentation People looking to have gum 1.DEMOGRAPHIC Age • Children • Youth Income • Affordable for all income groups 2.GEOGRAPHIC Metro cities • Mumbai • Delhi • Kolkata • Bangalore • Chennai • Pune 4years - 25 years
- 12. Targeting Target group • Children and youth of all income group in metro cities
- 13. Positioning • Fun filled chewing gum for fun loving people • A chewing gum which “Bade Kaam Ki Cheez”
- 15. Product
- 16. Product Name : „Big Babol Gumballs‟ Parent company : Perfetti Van Melle Sector : Food Category : Chewing gums Tagline : “Bade Kaam Ki Cheez Ab Share Karo” Variants: USP : 1.Available in small and big packs/single gum 2.Gumballs easy to share 3.Different flavours in single pack
- 17. PRICE Premium High Value Super Value Over Charging Medium Value Good Value Rip - Off False Econom y Econom y HIGH MEDIUM LOW HIGHMEDIUMLOW Price Quality 9Price–QualityStrategies
- 18. 1. Single gum : 1 rupee 2. Medium pack : 5 rupees 3. Large pack : 10 rupees 1 2 3
- 19. PLACE • Metro cities : Mumbai , Delhi , Kolkata , Bangalore , Chennai , Pune . • Malls : Food courts . • Tie-ups with hotels / restaurants : Mc Donalds , Pizza Hut , Dominos etc . • Schools / Colleges : canteens • Retailers In the form of gumballs dispenser In all sizes and packs• Retailers • Food bazars / Food malls : Big Bazar , Dmart , Hypercity , Star Bazar Etc .
- 20. PROMOTION TV Hoardings Internet Radio News papers Magazines Animated Cartoon- Brand ambassador Offers Value Packs Advertising Sales Promotion
- 22. “Bade Kaam Ki Cheez Kabhi Bhi Kahi Bhi” Available At A Store Near You !!!!
- 26. Thank you !!!