This document provides a product listing for Amul dairy products organized into 7 categories: 1) Bread Spread, 2) Powdered Milk, 3) Health Drinks, 4) Cooking items, 5) Fresh Milk, 6) Desserts, and 7) Cheese. Key details include the average number of product lines per category is 4.4, with an average depth of 22.4 stock keeping units. The product mix shows consistency as the raw materials, employee skills, manufacturing processes, and competition are similar across the various milk-based items.

2. 1. Bread Spread :-
(a)Amul Butter
- Table (salted) 100g , 500g
- White (unsalted) 500g 3
(b) Amul Lite 200g
(c) Table Margarine 100g , 200g 6

3. 2 . Powder Milk :-
(a)Amulya (dairy whitener)
- Pouch 3g, 25g, 50g, 200g, 500g, 1kg
- Refill 200g
- Tin 500g, 10kg
(b) Sagar TCW (Tea Coffee Whitener) 50g, 200g, 500g, 1kg
(c) Sagar SMP (Skimmed Milk Powder) 200g, 500g, 1kg
(d) Amul Spray (Infant Milk Food)
4
- Pouch 50g, 200g, 500g, 1kg
- Refill 200g, 500g, 1kg
- Tin 500g, 1kg
26
- Amul Instant Formula 1&2 500g tin

4. 3. Health Drinks :-
(a)Amul Shakti
- Pouch 25g, 50g, 200g, 500g
- Refill 200g, 500g
- Jar 200g, 500g 2
(b) Nutramul 500g (Refill & Glass Jar)
10

5. 4. For Cooking :-
(a) Mithai Mate :- 400g, 7.5kg
(b)Amul Ghee :-
- Refill : 200ml, 1L Pouch : 500ml Tin : 1L, 2L, 5L
(c) Sagar Ghee :-
- Refill : 200ml, 1L Pouch : 500ml Tin : 1L, 2L, 5L 6
(d) Utterly Delicious Pizza :-
- Regular : 160g Preimium : 220g
(e) Masti Dahi :-
- Cups : 100g, 200g, 500g Pouch : 200g, 500g
25
(f) Malai Panner :-
- Frozen (diced) : 100g, 200g, 500g
- Refrigerated (blocked) : 200g, 1kg

6. 5.Fresh Milk :-
(a) Amul Fresh Cream :- 125 ml, 200 ml, 500 ml, 1L
(a) Amul Cool :- (Elaichi, Kesar, Rose, Coffee, Mango, Stawberry)
125 ml tetra wedge, 200 ml glass bottle, 200 ml tetra pack
(c) Amul Milk :-
- Amul Lite : 500 ml, 1 L
- Taaza : 200 ml, 500 ml, 1 L 8
- Gold : 500 ml, 1L
- Shakti : 500 ml, 1 L
(d) Milk Pouch :- 200 ml, 500 ml, 1L 37
(e) Amul Masti Butter Milk :- 125 ml, 200ml, 1 L

7. 6. Desserts :-
(a) Amul Shrikhand :-
(Elaichi, Kesar, Badam Pista, Mango & Amarkhand)
100 g, 200 g, 500 g, I kg
(b) Amul Gulab Jamun :- 500 g, 1 kg
(c) Amul Chocolates :-
Milk Chocolate 35 g Fruit & Nut 35 g
5
Almond Bar 35 g Amul Bindaaz
Rich Dark Chocolate 30g Fundoo Chocolate
Milk Chocolate 15g, 30g Chocozoo 500 g (tub), 260 g (tin)
Amul Chef’s Cooking Chocolate
(Classic, Premium) 500g 33
(d) Amul Lassi :- (Kevda, Rose) 125 ml, 200 ml, 1 L
(e) Amul Kool Café :- Glass : 200 ml Tetra Pack : 200 ml

8. 7. Cheese :-
(a) Amul Cheese :-
Tin : 400 g Block : 200 g, 400g, 1kg
Cube : 50g, 200g, 500g, 1kg Slices : 100 g, 200 g, 750 g
(b) Amul Emmental Cheese :- 400 g, 5.5 kg wheel
5
(c) Gauda Cheese :- 250 g, 1 kg
(d) Amul Pizza Mozerella Cheese :- 200 g, 1 kg
20
(e) Amul Cheese Spreads :- ( Peeper, Garlic, Plain) 200 g

9. Product Line – Length :-
• Average Line – Length = 33/7 = 4.4
• Average Depth = 157/7 = 22.4
Product Lines Vertical Length Horizontal Depth
Bread Spread 3 6
Powder Milk 4 26
Fresh Milk 8 37
Cheese 5 20
Cooking 6 25
Desserts 5 33
Health Drinks 2 10

10. Product Mix Consistency :-
• Raw material used is the same i.e. all are milk products
•Employee knowledge and skills
• Interline employee transfer is possible
• Competition is pre-empted.
• Manufacturing operation and equipments :
• Most of the products go through the same type of processes

11. Thank You