Chewing gum can be used to stop hair from clogging drains. To use it, place a piece of gum in the drain and it will stick to any hair, preventing clogs. This is a cheap solution to keep drains clear without needing a plumber.
Chewing gum is the subject of the document. It discusses Winston Donmark from Stanford University Venture Lab and his "A Crash Course in Creativity". The document provides a brief overview of chewing gum but does not include many details about its content.
Our gum products provide solutions to common health and wellness problems. SLOGUM and QUIGUM deliver medicine slowly or quickly through chewing gum. VITAGUM contains vitamins that freshen breath while providing nutrients. DIGUM aids digestion through a special formula. SLEEPGUM/SLEEGUM contains ingredients to help users fall asleep faster or sleep better after a long day. The gums make taking medicine or vitamins more enjoyable while creating economic opportunities.
The document suggests creative ways to use chewing gum beyond its typical purpose. It provides examples of how chewing gum can be used as substitutes for common items like ropes, staplers, and candles when those items are unavailable. The document encourages the reader to think of new ways to use chewing gum to make art, decorations, gifts, and more. It proposes using chewing gum to create scented greeting cards or decorate vases as potential creative projects.
The document discusses using chewing gum as a delivery method for medicines and supplements. It proposes gum that provides slow or quick release of medicine, gum containing vitamins, and gum to aid with digestion or sleep. Specific gum types mentioned include SLOGUM and QUIGUM for slow or quick medicine release, VITAGUM containing vitamins, DIGUM to aid digestion, and SLEEPGUM/SLEEGUM to aid sleep. The gum aims to make medicine intake easier and more enjoyable while providing health benefits.
G RUDD example product proposal presentationGreg Rudd
The document proposes developing a nutraceutical chewing gum to improve dental health. It discusses the market for dental care products, biology of dental health issues like plaque and tartar, evidence that sugarless gum containing xylitol reduces plaque, and potential additional ingredients like essential oils that may have anti-microbial effects. A plan is proposed to study ingredient mixtures using a crowdsourced clinical trial design to develop a more effective gum and bring it to market to generate business and improve health.
Gum market Russia. Key drivers of growth. Рынок жевательной резинки в России....DMITRIY PUCHKOV
Retail development is a key factor for gum category growth in Russia over the next 3 years. New points of sale, private labels, and licensed products in modern trade channels will drive growth. Digitalization and e-commerce, which are more developed in Moscow and Saint Petersburg, also have potential to increase the category. Consumer behavior changes like population aging and kids/teen segment growth also present opportunities. Premium packaging, functional products, and localized small producers stand to benefit from economic instability through cost advantages.
This document outlines a digital marketing strategy for Stride Gum to expand their target market to younger consumers ages 8-20. It recommends increasing social media presence on platforms popular with youth, developing a mobile app game, and running targeted Google AdWords campaigns. Success will be evaluated based on engagement metrics like social media interactions and app downloads, as well as measuring increased gum sales among the new demographic. The budget for this strategy is $1 million.
This document presents information on medicated chewing gum as a drug delivery system. It discusses how chewing gum can provide fast drug release and increased patient compliance due to its convenient oral administration. It also provides details on the composition of chewing gum, including the gum base polymers, sweeteners, and other additives. Examples are given of commercially available medicated chewing gums for conditions like smoking cessation, pain relief, and freshening breath. Manufacturing processes for chewing gum and methods for testing drug release and other product characteristics are also summarized.
Chewing gum is the subject of the document. It discusses Winston Donmark from Stanford University Venture Lab and his "A Crash Course in Creativity". The document provides a brief overview of chewing gum but does not include many details about its content.
Our gum products provide solutions to common health and wellness problems. SLOGUM and QUIGUM deliver medicine slowly or quickly through chewing gum. VITAGUM contains vitamins that freshen breath while providing nutrients. DIGUM aids digestion through a special formula. SLEEPGUM/SLEEGUM contains ingredients to help users fall asleep faster or sleep better after a long day. The gums make taking medicine or vitamins more enjoyable while creating economic opportunities.
The document suggests creative ways to use chewing gum beyond its typical purpose. It provides examples of how chewing gum can be used as substitutes for common items like ropes, staplers, and candles when those items are unavailable. The document encourages the reader to think of new ways to use chewing gum to make art, decorations, gifts, and more. It proposes using chewing gum to create scented greeting cards or decorate vases as potential creative projects.
The document discusses using chewing gum as a delivery method for medicines and supplements. It proposes gum that provides slow or quick release of medicine, gum containing vitamins, and gum to aid with digestion or sleep. Specific gum types mentioned include SLOGUM and QUIGUM for slow or quick medicine release, VITAGUM containing vitamins, DIGUM to aid digestion, and SLEEPGUM/SLEEGUM to aid sleep. The gum aims to make medicine intake easier and more enjoyable while providing health benefits.
G RUDD example product proposal presentationGreg Rudd
The document proposes developing a nutraceutical chewing gum to improve dental health. It discusses the market for dental care products, biology of dental health issues like plaque and tartar, evidence that sugarless gum containing xylitol reduces plaque, and potential additional ingredients like essential oils that may have anti-microbial effects. A plan is proposed to study ingredient mixtures using a crowdsourced clinical trial design to develop a more effective gum and bring it to market to generate business and improve health.
Gum market Russia. Key drivers of growth. Рынок жевательной резинки в России....DMITRIY PUCHKOV
Retail development is a key factor for gum category growth in Russia over the next 3 years. New points of sale, private labels, and licensed products in modern trade channels will drive growth. Digitalization and e-commerce, which are more developed in Moscow and Saint Petersburg, also have potential to increase the category. Consumer behavior changes like population aging and kids/teen segment growth also present opportunities. Premium packaging, functional products, and localized small producers stand to benefit from economic instability through cost advantages.
This document outlines a digital marketing strategy for Stride Gum to expand their target market to younger consumers ages 8-20. It recommends increasing social media presence on platforms popular with youth, developing a mobile app game, and running targeted Google AdWords campaigns. Success will be evaluated based on engagement metrics like social media interactions and app downloads, as well as measuring increased gum sales among the new demographic. The budget for this strategy is $1 million.
This document presents information on medicated chewing gum as a drug delivery system. It discusses how chewing gum can provide fast drug release and increased patient compliance due to its convenient oral administration. It also provides details on the composition of chewing gum, including the gum base polymers, sweeteners, and other additives. Examples are given of commercially available medicated chewing gums for conditions like smoking cessation, pain relief, and freshening breath. Manufacturing processes for chewing gum and methods for testing drug release and other product characteristics are also summarized.
The document analyzes consumer preferences for chewing gum brands in Latvia. A survey was conducted with 73 respondents to understand how preferences may change based on branding, number of product features described, specific features revealed, and packaging shown. The analysis found that preferences are influenced in these ways but remain largely consistent with established brand loyalties. Women reacted more to details about features than men. Choice for those using non-major phone brands deviated more from others with smaller samples. In general, consumer habits and perceptions strongly impact decisions but providing additional information can change attitudes.
As a part of our Stanford Venture Lab class, we were assigned to come up with a creative way to use chewing gum. Here's an attempt by the team: Broaden Your Horizon
Big Babol is a popular chewing gum brand owned by Perfetti Van Melle. It has a strong presence in India and other countries. Some of its competitors include Fusion, Boomer, and Orbit gums. Big Babol targets children and youth with affordable pricing and flavors. It has a large market share but faces threats from increasing health awareness. The document discusses Big Babol's SWOT analysis, product life cycle, segmentation, targeting, positioning, and marketing mix strategies.
North American kids spend about half a billion dollars on bubble gum each year, which amounts to over 40 million pieces consumed daily. The largest bubble ever blown was 23 inches in diameter. Chewing gum is one of the oldest candies, with people throughout history enjoying chewing resins and gums from plants. Turkey has the largest number of chewing gum manufacturers with over 60 producers.
Stride gum is manufactured by Mondelēz International and distributed in Canada by Mondelēz Canada Inc. The document provides a detailed analysis of Stride gum's marketing mix, including its product details, distribution channels, pricing strategy, and promotional activities. It identifies convenience stores, supermarkets, gas stations and online retailers as the primary places where Stride gum is sold. Pricing varies by location but averages $1.74 per pack in Canada. Stride uses social media, websites, videos and apps to promote brand awareness and connects with its target market of 25-40 year olds.
This document summarizes the history and benefits of chewing gum. It discusses how ancient Greeks and Mayans chewed resins and saps as early forms of gum. The first commercial gum was produced in 1848. Modern gum uses chicle from sapodilla trees. Gum comes in four main flavors and has oral health benefits like freshening breath, strengthening teeth, and reducing plaque. Chewing gum can also help manage weight by controlling appetite and providing a substitute for high calorie foods. Additionally, gum improves focus for athletes, students, and soldiers by keeping them relaxed yet engaged.
04 marketing segmentation,targeting and positioningThejus Jayadev
The document discusses market segmentation, targeting, and positioning (STP). It defines segmentation as classifying customers into groups, targeting as selecting segments to enter, and positioning as arranging a product to occupy a clear place in customers' minds relative to competitors. The key steps are: 1) identifying segmentation bases; 2) developing segment profiles and selection criteria; 3) choosing target segments; 4) developing a position for each; and 5) creating a marketing mix for each. Effective segmentation requires segments be measurable, accessible, substantial, and differentially responsive to marketing activities. The document also discusses evaluating and choosing target segments and strategies for coverage, as well as developing competitive advantages and supporting a positioning strategy with a unique marketing mix.
The document discusses the global and Indian confectionery markets, focusing on the gum category. It analyzes the growth and size of the global and Indian gum markets, market shares of key players like Orbit and competitors like Happydent, and consumption trends. Orbit's marketing strategies over different phases are examined, highlighting how it has positioned itself on oral health, celebrity endorsements, and more recently on weight loss and fitness.
The document discusses the marketing mix, also known as the 4Ps of marketing - product, price, promotion, and place. It explains that the marketing mix refers to the combination of marketing activities and tactics that a company uses to meet the needs of its target market. Each of the 4Ps is then defined in 1-2 sentences, with price referring to how a product is priced, place referring to distribution channels, product referring to the product or service itself, and promotion referring to marketing communication methods. Students are then assigned to groups to focus on applying one of the 4Ps to a specific product.
This document summarizes the history of coffee and marketing strategies of Barista coffee shops. It discusses how the concept of marketing mix was developed over time, with McCarthy's 4Ps model and Lauterborn's 4Cs model. For Barista, the marketing mix includes competitive pricing, self-service processes, positioning as a place where people can meet, well-trained employees, and strategic location of outlets. Promotion strategies include sales promotions, loyalty programs, and sponsoring events. The target customer segment for Barista is youth aged 15-35 who enjoy socializing over coffee and snacks.
The document analyzes consumer preferences for chewing gum brands in Latvia. A survey was conducted with 73 respondents to understand how preferences may change based on branding, number of product features described, specific features revealed, and packaging shown. The analysis found that preferences are influenced in these ways but remain largely consistent with established brand loyalties. Women reacted more to details about features than men. Choice for those using non-major phone brands deviated more from others with smaller samples. In general, consumer habits and perceptions strongly impact decisions but providing additional information can change attitudes.
As a part of our Stanford Venture Lab class, we were assigned to come up with a creative way to use chewing gum. Here's an attempt by the team: Broaden Your Horizon
Big Babol is a popular chewing gum brand owned by Perfetti Van Melle. It has a strong presence in India and other countries. Some of its competitors include Fusion, Boomer, and Orbit gums. Big Babol targets children and youth with affordable pricing and flavors. It has a large market share but faces threats from increasing health awareness. The document discusses Big Babol's SWOT analysis, product life cycle, segmentation, targeting, positioning, and marketing mix strategies.
North American kids spend about half a billion dollars on bubble gum each year, which amounts to over 40 million pieces consumed daily. The largest bubble ever blown was 23 inches in diameter. Chewing gum is one of the oldest candies, with people throughout history enjoying chewing resins and gums from plants. Turkey has the largest number of chewing gum manufacturers with over 60 producers.
Stride gum is manufactured by Mondelēz International and distributed in Canada by Mondelēz Canada Inc. The document provides a detailed analysis of Stride gum's marketing mix, including its product details, distribution channels, pricing strategy, and promotional activities. It identifies convenience stores, supermarkets, gas stations and online retailers as the primary places where Stride gum is sold. Pricing varies by location but averages $1.74 per pack in Canada. Stride uses social media, websites, videos and apps to promote brand awareness and connects with its target market of 25-40 year olds.
This document summarizes the history and benefits of chewing gum. It discusses how ancient Greeks and Mayans chewed resins and saps as early forms of gum. The first commercial gum was produced in 1848. Modern gum uses chicle from sapodilla trees. Gum comes in four main flavors and has oral health benefits like freshening breath, strengthening teeth, and reducing plaque. Chewing gum can also help manage weight by controlling appetite and providing a substitute for high calorie foods. Additionally, gum improves focus for athletes, students, and soldiers by keeping them relaxed yet engaged.
04 marketing segmentation,targeting and positioningThejus Jayadev
The document discusses market segmentation, targeting, and positioning (STP). It defines segmentation as classifying customers into groups, targeting as selecting segments to enter, and positioning as arranging a product to occupy a clear place in customers' minds relative to competitors. The key steps are: 1) identifying segmentation bases; 2) developing segment profiles and selection criteria; 3) choosing target segments; 4) developing a position for each; and 5) creating a marketing mix for each. Effective segmentation requires segments be measurable, accessible, substantial, and differentially responsive to marketing activities. The document also discusses evaluating and choosing target segments and strategies for coverage, as well as developing competitive advantages and supporting a positioning strategy with a unique marketing mix.
The document discusses the global and Indian confectionery markets, focusing on the gum category. It analyzes the growth and size of the global and Indian gum markets, market shares of key players like Orbit and competitors like Happydent, and consumption trends. Orbit's marketing strategies over different phases are examined, highlighting how it has positioned itself on oral health, celebrity endorsements, and more recently on weight loss and fitness.
The document discusses the marketing mix, also known as the 4Ps of marketing - product, price, promotion, and place. It explains that the marketing mix refers to the combination of marketing activities and tactics that a company uses to meet the needs of its target market. Each of the 4Ps is then defined in 1-2 sentences, with price referring to how a product is priced, place referring to distribution channels, product referring to the product or service itself, and promotion referring to marketing communication methods. Students are then assigned to groups to focus on applying one of the 4Ps to a specific product.
This document summarizes the history of coffee and marketing strategies of Barista coffee shops. It discusses how the concept of marketing mix was developed over time, with McCarthy's 4Ps model and Lauterborn's 4Cs model. For Barista, the marketing mix includes competitive pricing, self-service processes, positioning as a place where people can meet, well-trained employees, and strategic location of outlets. Promotion strategies include sales promotions, loyalty programs, and sponsoring events. The target customer segment for Barista is youth aged 15-35 who enjoy socializing over coffee and snacks.