Bhutan has adopted a development philosophy called Gross National Happiness that values non-economic well-being equally with economic factors. The GNH is measured using a GNH Index that assesses nine domains including sustainable development, environmental conservation, and good governance. While Bhutan's GNH has increased overall in recent years, some groups like women and rural residents reported less growth in happiness, indicating areas for Bhutan's sustainable development goals to target for more equal increases in national well-being.