Beyond the Book with Content Marketing
•
2 likes•1,165 views
This is a modified presentation that was presented by Tyora Moody at the 2015 Greater Philadelphia Christian Writers Conference.
Report
Share
Report
Share
Download to read offline
Recommended
Content Marketing Made Simple
6 Basic guiding principles to help entrepreneurs and businesses get their content discovered. When it comes to content marketing - it's really not about you.
The Ultimate Guide to Promoting a Book Launch [Preview Edition]
Developing a marketing plan for your new book? Download The Ultimate Guide to Promoting a Book Launch for a walkthrough and ideas from successful authors! Download the complete guide: https://insights.bookbub.com/ultimate-guide-promoting-book-launch/
Georgetown Chamber Lunch & Learn_062216_LI
The document outlines a 4-step approach to buyer-centric content marketing. It discusses determining buyer personas, dominanting the market with compelling content, developing an editorial mission statement, and avoiding common content marketing mistakes. The key takeaways are how to identify who your target audience is and what content they want through buyer personas and content segmentation, and how to structure content marketing simply and drive sales using an editorial mission statement. The overall message is that effective content marketing meets buyers where they are in the purchase process and moves them forward.
Social workshop deel 2
This document provides information about using social media for business. It discusses creating a social media calendar, tips for social media posts, and different advertising options on Facebook and Instagram. The tips include keeping posts brief, asking questions to engage readers, writing conversationally to one person, avoiding vague posts, varying post types and content, and being aware if posts are not getting comments. The document also covers targeting options for Facebook ads, lookalike audiences, retargeting, and essential metrics for measuring ad performance like impressions, reach, clicks, click-through rate, frequency, visits and conversions. It provides an example assignment for creating social media ad campaigns for a snack company with objectives of increasing likes, website visitors and repeat orders.
The Power of Content Marketing
The document discusses the power of content marketing and provides 9 methods for content creation. Content marketing can attract new customers, educate buyers by addressing objections, create buzz on social media, tell your business story to build trust, establish authority in your industry, and create a fan base. Even if you hate writing, the document outlines 9 easy methods for content creation, one of which is designed specifically for those who dislike writing.
The Psychology Behind Banner Design
Any experienced display marketer can tell you the importance of strong banner design. If our banners aren't designed well, you're virtually guaranteed a failed campaign--even with powerful display tools like retargeting.
In this presentation, you'll learn how:
-Psychology impacts banner performance
-Copy and creative design work together to make or break a campaign
-Creatives should be adjusted to maximize the performance of retargeting campaigns
How to Get the Content Marketing Job You've Always Wanted
Content marketing involves creating and distributing media to convey the same message or emotion as a product. It includes blog posts, videos, social media, and more. Content marketing jobs pay $47,000 or more. The document provides tips for getting a content marketing job, such as starting your own blog to build experience, writing frequently, publishing guest posts on other sites, and networking.
Business Strategy Plan for Indie Authors Publishers } Plenary Presentation
This document provides guidance on creating a business strategy plan for authors pursuing independent publishing. It emphasizes that writing is an art but publishing is a business, so authors must treat their work as a business and have a plan. The plan should clarify the publishing path, serve as a roadmap, and help track results. Key components of an effective plan include defining the target audience, assessing competition, outlining marketing and promotional strategies, considering costs and pricing, and creating a timeline. Developing a solid business strategy plan from the start can help authors succeed in building a writing career.
Recommended
Content Marketing Made Simple
6 Basic guiding principles to help entrepreneurs and businesses get their content discovered. When it comes to content marketing - it's really not about you.
The Ultimate Guide to Promoting a Book Launch [Preview Edition]
Developing a marketing plan for your new book? Download The Ultimate Guide to Promoting a Book Launch for a walkthrough and ideas from successful authors! Download the complete guide: https://insights.bookbub.com/ultimate-guide-promoting-book-launch/
Georgetown Chamber Lunch & Learn_062216_LI
The document outlines a 4-step approach to buyer-centric content marketing. It discusses determining buyer personas, dominanting the market with compelling content, developing an editorial mission statement, and avoiding common content marketing mistakes. The key takeaways are how to identify who your target audience is and what content they want through buyer personas and content segmentation, and how to structure content marketing simply and drive sales using an editorial mission statement. The overall message is that effective content marketing meets buyers where they are in the purchase process and moves them forward.
Social workshop deel 2
This document provides information about using social media for business. It discusses creating a social media calendar, tips for social media posts, and different advertising options on Facebook and Instagram. The tips include keeping posts brief, asking questions to engage readers, writing conversationally to one person, avoiding vague posts, varying post types and content, and being aware if posts are not getting comments. The document also covers targeting options for Facebook ads, lookalike audiences, retargeting, and essential metrics for measuring ad performance like impressions, reach, clicks, click-through rate, frequency, visits and conversions. It provides an example assignment for creating social media ad campaigns for a snack company with objectives of increasing likes, website visitors and repeat orders.
The Power of Content Marketing
The document discusses the power of content marketing and provides 9 methods for content creation. Content marketing can attract new customers, educate buyers by addressing objections, create buzz on social media, tell your business story to build trust, establish authority in your industry, and create a fan base. Even if you hate writing, the document outlines 9 easy methods for content creation, one of which is designed specifically for those who dislike writing.
The Psychology Behind Banner Design
Any experienced display marketer can tell you the importance of strong banner design. If our banners aren't designed well, you're virtually guaranteed a failed campaign--even with powerful display tools like retargeting.
In this presentation, you'll learn how:
-Psychology impacts banner performance
-Copy and creative design work together to make or break a campaign
-Creatives should be adjusted to maximize the performance of retargeting campaigns
How to Get the Content Marketing Job You've Always Wanted
Content marketing involves creating and distributing media to convey the same message or emotion as a product. It includes blog posts, videos, social media, and more. Content marketing jobs pay $47,000 or more. The document provides tips for getting a content marketing job, such as starting your own blog to build experience, writing frequently, publishing guest posts on other sites, and networking.
Business Strategy Plan for Indie Authors Publishers } Plenary Presentation
This document provides guidance on creating a business strategy plan for authors pursuing independent publishing. It emphasizes that writing is an art but publishing is a business, so authors must treat their work as a business and have a plan. The plan should clarify the publishing path, serve as a roadmap, and help track results. Key components of an effective plan include defining the target audience, assessing competition, outlining marketing and promotional strategies, considering costs and pricing, and creating a timeline. Developing a solid business strategy plan from the start can help authors succeed in building a writing career.
How To Be Magnetic In An Age Where Everyone Is Screaming For Attention
This document discusses how to build trust and gain attention in a noisy marketing environment. It recommends focusing on creating valuable content for customers rather than self-promotional messages. Specifically, it suggests developing educational playbooks on topics customers care about using an informal tone. It also advises automating some outreach using tools while still maintaining a human element in online conversations to build rapport with customers.
Expand Your Brand Through Sales
This document discusses how to expand your brand through sales. It identifies the key ingredients as your mindset, your customers' mindset, and your sales tools. It emphasizes taking action to achieve goals rather than making excuses. It suggests believing in your ability to succeed and notes that everyone has their own perspective. The document prompts the reader to identify three actions they will take and when they will complete them by attending the session on expanding your brand through sales.
Market Before You Publish
6 ways for writers to grow their audience and build their platform while they're still writing their first book. Appropriate for writers planning to self publish or traditionally publish.
Presented for The Seattle Public Library's #SeattleWrites program, September 24, 2017
How to Write Publish and Market your Book
Learn how to write your book, find the best publishing options, make the most money as an author and be a best seller on Amazon.
Book discussions
This document provides guidance and suggestions for leading a successful book discussion group. It covers choosing a book, creating advertising materials like posters and press releases, using social media and word-of-mouth to promote the group, preparing for the first meeting by considering what will be needed, maintaining interest throughout the discussion, handling opposing viewpoints respectfully, avoiding negative comments about participants' book selections, and planning alternative activities if momentum is lost. The overall message is that with proper planning and an inclusive attitude, a book group can engage patrons and have positive outcomes.
Best Book Sales Strategies
The document discusses strategies for self-published authors to increase book sales based on interviews with publishing representatives and successful authors. It provides advice from industry experts, including the importance of discovering one's target audience, writing books people want to buy in a specific niche, using book series to build an audience, and focusing on word-of-mouth recommendations through plot elements rather than extensive marketing. Overall, the key to success is found in writing multiple books that meet the desires of a well-defined readership.
Business Strategy Plan for Authors & Publishers
Following iGO eBooks plenary presentation on the subject of things to consider in such a Plan this is an actual production template to tangibly demonstrate the content that should be considered for inclusion in such a Business Strategy Plan for Authors & Publishers including those who choose to become a Social Enterprise. It takes into consideration the following subject headings and laid out contextually for cohesive presentation to readers, authors, publishers, sponsors, and other stakeholders.
Writing / Before Publishing - Producing for an Audience / Creating for yourself? - Publishing Path & Road Map? / Writing & Vision - Traditional business strategy plans have components - Vital Plan / Selling Book - What Makes your book so Special? - Who will want to buy your work? - Competition - Format(s) of your Book - How do you plan to promote your product (Book/eBook) - Marketing Strategies? – Budgets/Projections- Timetable for writing, editing, book production, marketing etc?
#BackToSocial February 2016
The document discusses how brands and Instagram influencers (IGers) can collaborate effectively. It notes that Instagram has over 400 million users and works well for brands to reach new audiences, build credibility and reputation, fuel other platforms, and amplify existing activities. However, it does not work as a substitute for a digital strategy, to fill marketing holes, or for inauthentic activities like buying eyeballs. The document recommends having a plan, measuring results, and using tools. It provides tips for storytelling, including keeping stories relevant, structured, passionate, and edited in an authentic voice. It highlights two of Pixar's rules of storytelling about telling stories that matter and are interesting to the intended audience.
Ppt slide share_hope_is_not_a_strategy
Are you struggling with Facebook Ads? You even came to the conclusion they don’t work?
Be part of the 1% of advertisers who give value first and you’ll get what you want! You have to understand how GOOD marketing works. Scroll down on your Facebook Feed and I bet 9 out of 10 ads are asking you to “sign up NOW”, “Book NOW” even “Learn more (about my product of course)” … Big companies included… Scaring! If you have no clue how to do Facebook ads or just hoping for the best…
HOPE IS NOT A STRATEGY WHEN IT COMES TO FB ADS!
How to Create Competition Crushing Content
How to Create Competition Crushing Content
Whether you work in B2B or B2C, content is the driving force behind effective marketing. But how do you create content that connects and leads customers toward a sale? By using easily obtained insights to write, record, and promote using language
that makes sense to your customers! (Hint: your competitors likely aren't doing this!)
In this presentation, you'll learn:
-How go about developing a content strategy that's
customer centric
-How and where to glean insights so you can avoid buzzwords and industry jargon and lead with "customer speak" instead
-How to keep your content interesting and action focused
A trifecta of content tips for race day
Keep your emotions in check when creating content and focus on your audience. Know your limits and only commit to communities you have the resources to properly engage with rather than spreading yourself too thin. Understand how to engage your audience across different mediums and platforms, and seed your content in the right places at the right times to improve your chances of success.
UMSL Capstone Presentation_Social Media Review_Dana Workes 12.5.2014
This document discusses social media marketing strategies and provides tips for organizations. It notes that social media requires a commitment rather than just campaigns. Some key benefits mentioned include reaching broader audiences, engaging with customers, and learning from audiences. The document outlines stages for a social media strategy including setting goals, defining target markets, listening to audiences, choosing platforms, engaging audiences, and tracking results. It provides many tips on content creation, networking, measuring return on investment, and determining the best platforms for different organizations.
Beyond Autorespond: How to Build Campaigns that Nurture & Convert
So you’ve got an autoresponder—now what? An autoresponder can do so much more than take care of your “welcome” and “thanks” form emails. Treat it like a campaign tool and watch your conversion rates climb. Watch this webinar and learn all about the elements of an effective nurture campaign from start to finish. Led by Jay Baer, social media expert and co-author of The NOW Revolution, the webinar will cover a number of core concepts to keep in mind when creating your campaign.
6 things every cmo needs to remember in 2013
1. CMOs need to master all digital media in order to understand how consumers use different devices and media channels.
2. They must lead the charge on attribution by creating clear attribution models and showing the impact of different marketing channels on sales.
3. CMOs should re-invent how they measure customer lifetime value by looking at cumulative purchases, repeated purchases, loyalty, recommendations, and brand advocacy over time.
Content Marketing and Storytelling
This document discusses content marketing and storytelling. It defines content marketing as a strategic approach focused on creating valuable content to attract and retain an audience to ultimately drive customer action. It discusses the importance of different types of content like audio, imagery, written word and video to tell stories. It also discusses seven basic story plots and how they can apply to marketing. The document provides examples of how major brands effectively use storytelling and content marketing. It offers tips for smaller brands on creating engaging content using different content types and distribution channels.
Copywriting part 2
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes you can use.
The copywriting checklist
Copywriting is the art of crafting compelling marketing content through storytelling. The document provides tips for effective copywriting, including using compelling headlines to immediately communicate benefits to readers, focusing on reader needs over product features, highlighting social proof and testimonials from satisfied customers, and addressing any questions or concerns readers may have to build trust. The goal of copywriting is to engage and connect with the right audience using the power of words.
How To Create A LinkedIn Ad
A specific guide on how to create a LinkedIn ad from ad campaign creation, targeting, and campaign option
Dr Chris Stout Writing and Presenting
This document provides tips for marketing oneself as a writer and presenter in order to get paid for writing and presenting. It discusses starting with reviewing or writing scientific articles, then expanding to writing for professional magazines, freelance writing, or becoming a columnist. It covers negotiating book contracts, getting endorsements, self-publishing options through Amazon's CreateSpace, public speaking engagements, using a calendar of events to plan talks, and developing a publicity action plan and media kits. The overall message is that there are many avenues for marketing oneself as a writer and presenter through publishing, speaking, and engaging with media outlets.
Email Marketing 101
Goal: Providing a beginner’s level understanding of Email Marketing, its purpose, and the role it plays in a holistic marketing strategy.
Content in 2015 and beyond
The article discusses content marketing in 2015 and beyond. It focuses on how content marketing strategies need to evolve and adapt to changing consumer behaviors and technologies. Specifically, the article suggests that content needs to be optimized for mobile and social media sharing to effectively engage today's audiences.
Organizacion
Los seres humanos y las plantas están organizados en diferentes niveles de organización biológica, desde los átomos y moléculas hasta los sistemas complejos.
More Related Content
What's hot
How To Be Magnetic In An Age Where Everyone Is Screaming For Attention
This document discusses how to build trust and gain attention in a noisy marketing environment. It recommends focusing on creating valuable content for customers rather than self-promotional messages. Specifically, it suggests developing educational playbooks on topics customers care about using an informal tone. It also advises automating some outreach using tools while still maintaining a human element in online conversations to build rapport with customers.
Expand Your Brand Through Sales
This document discusses how to expand your brand through sales. It identifies the key ingredients as your mindset, your customers' mindset, and your sales tools. It emphasizes taking action to achieve goals rather than making excuses. It suggests believing in your ability to succeed and notes that everyone has their own perspective. The document prompts the reader to identify three actions they will take and when they will complete them by attending the session on expanding your brand through sales.
Market Before You Publish
6 ways for writers to grow their audience and build their platform while they're still writing their first book. Appropriate for writers planning to self publish or traditionally publish.
Presented for The Seattle Public Library's #SeattleWrites program, September 24, 2017
How to Write Publish and Market your Book
Learn how to write your book, find the best publishing options, make the most money as an author and be a best seller on Amazon.
Book discussions
This document provides guidance and suggestions for leading a successful book discussion group. It covers choosing a book, creating advertising materials like posters and press releases, using social media and word-of-mouth to promote the group, preparing for the first meeting by considering what will be needed, maintaining interest throughout the discussion, handling opposing viewpoints respectfully, avoiding negative comments about participants' book selections, and planning alternative activities if momentum is lost. The overall message is that with proper planning and an inclusive attitude, a book group can engage patrons and have positive outcomes.
Best Book Sales Strategies
The document discusses strategies for self-published authors to increase book sales based on interviews with publishing representatives and successful authors. It provides advice from industry experts, including the importance of discovering one's target audience, writing books people want to buy in a specific niche, using book series to build an audience, and focusing on word-of-mouth recommendations through plot elements rather than extensive marketing. Overall, the key to success is found in writing multiple books that meet the desires of a well-defined readership.
Business Strategy Plan for Authors & Publishers
Following iGO eBooks plenary presentation on the subject of things to consider in such a Plan this is an actual production template to tangibly demonstrate the content that should be considered for inclusion in such a Business Strategy Plan for Authors & Publishers including those who choose to become a Social Enterprise. It takes into consideration the following subject headings and laid out contextually for cohesive presentation to readers, authors, publishers, sponsors, and other stakeholders.
Writing / Before Publishing - Producing for an Audience / Creating for yourself? - Publishing Path & Road Map? / Writing & Vision - Traditional business strategy plans have components - Vital Plan / Selling Book - What Makes your book so Special? - Who will want to buy your work? - Competition - Format(s) of your Book - How do you plan to promote your product (Book/eBook) - Marketing Strategies? – Budgets/Projections- Timetable for writing, editing, book production, marketing etc?
#BackToSocial February 2016
The document discusses how brands and Instagram influencers (IGers) can collaborate effectively. It notes that Instagram has over 400 million users and works well for brands to reach new audiences, build credibility and reputation, fuel other platforms, and amplify existing activities. However, it does not work as a substitute for a digital strategy, to fill marketing holes, or for inauthentic activities like buying eyeballs. The document recommends having a plan, measuring results, and using tools. It provides tips for storytelling, including keeping stories relevant, structured, passionate, and edited in an authentic voice. It highlights two of Pixar's rules of storytelling about telling stories that matter and are interesting to the intended audience.
Ppt slide share_hope_is_not_a_strategy
Are you struggling with Facebook Ads? You even came to the conclusion they don’t work?
Be part of the 1% of advertisers who give value first and you’ll get what you want! You have to understand how GOOD marketing works. Scroll down on your Facebook Feed and I bet 9 out of 10 ads are asking you to “sign up NOW”, “Book NOW” even “Learn more (about my product of course)” … Big companies included… Scaring! If you have no clue how to do Facebook ads or just hoping for the best…
HOPE IS NOT A STRATEGY WHEN IT COMES TO FB ADS!
How to Create Competition Crushing Content
How to Create Competition Crushing Content
Whether you work in B2B or B2C, content is the driving force behind effective marketing. But how do you create content that connects and leads customers toward a sale? By using easily obtained insights to write, record, and promote using language
that makes sense to your customers! (Hint: your competitors likely aren't doing this!)
In this presentation, you'll learn:
-How go about developing a content strategy that's
customer centric
-How and where to glean insights so you can avoid buzzwords and industry jargon and lead with "customer speak" instead
-How to keep your content interesting and action focused
A trifecta of content tips for race day
Keep your emotions in check when creating content and focus on your audience. Know your limits and only commit to communities you have the resources to properly engage with rather than spreading yourself too thin. Understand how to engage your audience across different mediums and platforms, and seed your content in the right places at the right times to improve your chances of success.
UMSL Capstone Presentation_Social Media Review_Dana Workes 12.5.2014
This document discusses social media marketing strategies and provides tips for organizations. It notes that social media requires a commitment rather than just campaigns. Some key benefits mentioned include reaching broader audiences, engaging with customers, and learning from audiences. The document outlines stages for a social media strategy including setting goals, defining target markets, listening to audiences, choosing platforms, engaging audiences, and tracking results. It provides many tips on content creation, networking, measuring return on investment, and determining the best platforms for different organizations.
Beyond Autorespond: How to Build Campaigns that Nurture & Convert
So you’ve got an autoresponder—now what? An autoresponder can do so much more than take care of your “welcome” and “thanks” form emails. Treat it like a campaign tool and watch your conversion rates climb. Watch this webinar and learn all about the elements of an effective nurture campaign from start to finish. Led by Jay Baer, social media expert and co-author of The NOW Revolution, the webinar will cover a number of core concepts to keep in mind when creating your campaign.
6 things every cmo needs to remember in 2013
1. CMOs need to master all digital media in order to understand how consumers use different devices and media channels.
2. They must lead the charge on attribution by creating clear attribution models and showing the impact of different marketing channels on sales.
3. CMOs should re-invent how they measure customer lifetime value by looking at cumulative purchases, repeated purchases, loyalty, recommendations, and brand advocacy over time.
Content Marketing and Storytelling
This document discusses content marketing and storytelling. It defines content marketing as a strategic approach focused on creating valuable content to attract and retain an audience to ultimately drive customer action. It discusses the importance of different types of content like audio, imagery, written word and video to tell stories. It also discusses seven basic story plots and how they can apply to marketing. The document provides examples of how major brands effectively use storytelling and content marketing. It offers tips for smaller brands on creating engaging content using different content types and distribution channels.
Copywriting part 2
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes you can use.
The copywriting checklist
Copywriting is the art of crafting compelling marketing content through storytelling. The document provides tips for effective copywriting, including using compelling headlines to immediately communicate benefits to readers, focusing on reader needs over product features, highlighting social proof and testimonials from satisfied customers, and addressing any questions or concerns readers may have to build trust. The goal of copywriting is to engage and connect with the right audience using the power of words.
How To Create A LinkedIn Ad
A specific guide on how to create a LinkedIn ad from ad campaign creation, targeting, and campaign option
Dr Chris Stout Writing and Presenting
This document provides tips for marketing oneself as a writer and presenter in order to get paid for writing and presenting. It discusses starting with reviewing or writing scientific articles, then expanding to writing for professional magazines, freelance writing, or becoming a columnist. It covers negotiating book contracts, getting endorsements, self-publishing options through Amazon's CreateSpace, public speaking engagements, using a calendar of events to plan talks, and developing a publicity action plan and media kits. The overall message is that there are many avenues for marketing oneself as a writer and presenter through publishing, speaking, and engaging with media outlets.
Email Marketing 101
Goal: Providing a beginner’s level understanding of Email Marketing, its purpose, and the role it plays in a holistic marketing strategy.
What's hot (20)
How To Be Magnetic In An Age Where Everyone Is Screaming For Attention
How To Be Magnetic In An Age Where Everyone Is Screaming For Attention
UMSL Capstone Presentation_Social Media Review_Dana Workes 12.5.2014
UMSL Capstone Presentation_Social Media Review_Dana Workes 12.5.2014
Beyond Autorespond: How to Build Campaigns that Nurture & Convert
Beyond Autorespond: How to Build Campaigns that Nurture & Convert
Viewers also liked
Content in 2015 and beyond
The article discusses content marketing in 2015 and beyond. It focuses on how content marketing strategies need to evolve and adapt to changing consumer behaviors and technologies. Specifically, the article suggests that content needs to be optimized for mobile and social media sharing to effectively engage today's audiences.
Organizacion
Los seres humanos y las plantas están organizados en diferentes niveles de organización biológica, desde los átomos y moléculas hasta los sistemas complejos.
Executive Resume of the Chemicals and Petrochemicals Business Profile (2006)
www.conapri.org
Executive Resume of the Chemicals and Petrochemicals Business Profile (2006), edited by the Venezuelan Council for Investment Promotion, CONAPRI
Get the complete version at the www.conapri.org Virtual Store
Presentation Samples
The document summarizes the financial performance of a company from 1992 to 2007, showing steady revenue growth over time. It discusses the need to use technology to the company's advantage and the changing workforce, including factors like virtual work, talent shortages, and generational differences. The final sentences note an approaching "perfect storm" for businesses regarding workforce management issues, business challenges, and new legislation.
Professional Experience
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
Webinar: "In database automation we trust"
La Continuous Delivery è una metodologia all’avanguardia nei processi di sviluppo software. Tuttavia, l’elevato numero di incidenti e di istanze di inattività del database sono causate da processi non aggiornati, dalla riscrittura del codice e da altri disturbi del database. Attraverso l’automazione del Database è possibile evitare questi disturbi ed errori.
Visualizza le slide del webinar.
Using Contextual Information to Understand Searching and Browsing Behavior
Julia Kiseleva's slides for PhD defense on June 13 2016.
The thesis is available by the following link -- https://www.researchgate.net/publication/303285745_Using_Contextual_Information_to_Understand_Searching_and_Browsing_Behavior
Webinar: Il “real device testing” di Perfecto Mobile per una strategia mobile...
Webinar: Il “real device testing” di Perfecto Mobile per una strategia mobile...Emerasoft, solutions to collaborate
Emerasoft, partner italiano di Perfecto Mobile, presenta un webinar per mostrarvi come testare le vostre app su dispositivi mobili reali e garantire agli utenti la massima usabilità su qualsiasi device o browser.
Uno dei Testing Guru di Emerasoft illustra le principali problematiche del test sui dispositivi mobili, evidenziando come Perfecto Mobile sia il tool ideale in grado di testare le performance delle app, consentendo di ottenere un risultato all’altezza delle aspettative degli utenti.
Visualizza il webinar alla seguente pagina: https://www.youtube.com/watch?v=1gq6MayO4_w
Austcoast
We offer the best embroidered clothing services for work wear, uniform, corporate clothing, and promotional clothing. Customer loyalty being our prime motive we earn this through recognition of our service. Our products include: custom polo shirts, high visibility clothing, chef uniforms, corporate apparel, hospitality uniforms, custom embroidered patches, waitress uniform, corporate shirts, custom polo shirts, work wear embroider, safety work wear, and many more.
Flowers
This document lists 24 different types of flowers including Begonia, Carnation, Crocus, Daffodil, Dahlia, Daisy, Foxglove, Rose, Sunflower, Thistle, Tulip, Violet, Geranium, Gladiolus, Hyacinth, Iris, Jasmine, Lily, Mimosa, Narcissus, Orchid, Pansy, Peony, and Poppy.
Executive Resume of the Hydrocarbon Services Business Profile (2006)
www.conapri.org
Executive Resume of the Hydrocarbon Services Business Profile (2006), edited by the Venezuelan Council for Investment Promotion, CONAPRI
Get the complete version at the www.conapri.org Virtual Store
Branded Experiential Plattform by Activia «Become popular with ease!»
1. The document outlines a digital marketing campaign for the Activia brand to communicate the emotional benefits of the product and increase their consumer database and social media followers.
2. The campaign involved a photo contest on the Activia website where participants could earn points and prizes. Top performers advanced to a casting to appear in an Activia commercial.
3. The campaign was highly successful, generating over 750,000 visits, increasing social media fans by over 20,000, and surpassing participation goals within two days with over 21,000 total participants. It convinced the Activia marketing team of the power of digital marketing.
Acxiom Forrester Marketing Forum 040511
UNLOCKING VALUE: MARKETING STRATEGY IN A CONNECTED WORLD
"How do I prioritize in a world of unlimited choice?"
The Elusive Paradigm of Loyalty - 042011
WANT COMMITTED RELATIONSHIPS? Or, is your brand really a one night stand?
IT’S NOT ABOUT YOU. IT’S ABOUT THEM.
Predicting User Satisfaction with Intelligent Assistants
There is a rapid growth in the use of voice-controlled intelligent
personal assistants on mobile devices, such as Microsoft’s Cortana,
Google Now, and Apple’s Siri.
They significantly change the way users interact with search systems,
not only because of the voice control use and touch gestures,
but also due to the dialogue-style nature of the interactions and their
ability to preserve context across different queries. Predicting success
and failure of such search dialogues is a new problem, and
an important one for evaluating and further improving intelligent
assistants. While clicks in web search have been extensively used
to infer user satisfaction, their significance in search dialogues is
lower due to the partial replacement of clicks with voice control,
direct and voice answers, and touch gestures.
In this paper, we propose an automatic method to predict user
satisfaction with intelligent assistants that exploits all the interaction
signals, including voice commands and physical touch gestures
on the device.
First, we conduct an extensive user study to measure user satisfaction
with intelligent assistants, and simultaneously record all
user interactions. Second, we show that the dialogue style of interaction
makes it necessary to evaluate the user experience at the
overall task level as opposed to the query level. Third, we train a
model to predict user satisfaction, and find that interaction signals
that capture the user reading patterns have a high impact: when including
all available interaction signals, we are able to improve the
prediction accuracy of user satisfaction from 71% to 81% over a
baseline that utilizes only click and query features.
Understanding and Predicting User Satisfaction with Intelligent Assistants
The document discusses predicting user satisfaction with intelligent assistants through a user study. It aims to (1) identify characteristic usage scenarios, (2) measure user satisfaction aspects, and (3) determine key satisfaction factors. The study involved 60 participants performing tasks from usage logs. Results showed effort is a key satisfaction factor across scenarios and query-level satisfaction relates to overall dialogue satisfaction.
The Invisible Interface: Designing the Screenless Experience - by Avi Itzkovi...
As product designers we are now challenged to design interactions for physical objects; beyond designing for the touch screen, we are now designing for the experience, and the experience becomes the product.
But what are these experiences look like? And how will UX play a key role in the Internet of Things?
Simplify enterprise IT with no code platform - aPaaS
It talks about the low code platform capabilities which can be leveraged for Bi-modal IT enterprise applications
Booz Allen Hamilton and Market Connections: C4ISR Survey Report
Booz Allen Hamilton partnered with government market research firm Market Connections, Inc. to conduct the survey of military decision-makers. The research examined the main features of Integrated C4ISR through Enterprise Integration: engineering, operations and acquisition. Two-thirds of respondents (65 percent) agree agile incremental delivery of modular systems with integrated capabilities can enable rapid insertion of new technologies.
Viewers also liked (20)
Executive Resume of the Chemicals and Petrochemicals Business Profile (2006)
Executive Resume of the Chemicals and Petrochemicals Business Profile (2006)
Using Contextual Information to Understand Searching and Browsing Behavior
Using Contextual Information to Understand Searching and Browsing Behavior
Webinar: Il “real device testing” di Perfecto Mobile per una strategia mobile...
Webinar: Il “real device testing” di Perfecto Mobile per una strategia mobile...
Executive Resume of the Hydrocarbon Services Business Profile (2006)
Executive Resume of the Hydrocarbon Services Business Profile (2006)
Branded Experiential Plattform by Activia «Become popular with ease!»
Branded Experiential Plattform by Activia «Become popular with ease!»
Predicting User Satisfaction with Intelligent Assistants
Predicting User Satisfaction with Intelligent Assistants
Understanding and Predicting User Satisfaction with Intelligent Assistants
Understanding and Predicting User Satisfaction with Intelligent Assistants
The Invisible Interface: Designing the Screenless Experience - by Avi Itzkovi...
The Invisible Interface: Designing the Screenless Experience - by Avi Itzkovi...
Simplify enterprise IT with no code platform - aPaaS
Simplify enterprise IT with no code platform - aPaaS
Booz Allen Hamilton and Market Connections: C4ISR Survey Report
Booz Allen Hamilton and Market Connections: C4ISR Survey Report
Similar to Beyond the Book with Content Marketing
Differentiated marketing and communication strategies for startups by Sanjay...
This document outlines Sanjay Mehta's perspectives on differentiated strategies for marketing and communications in changing times. It discusses the challenges of traditional marketing approaches and argues that marketers need to shift from "talking down" to customers to "listening up" through genuine dialogue. The role of the marketer is changing to focus on relationship building throughout the customer lifecycle from consideration to advocacy. Effective communication now requires detailed planning and producing large volumes of consistent, audience-focused content across multiple digital platforms.
Differentiated marketing and communication strategies
Our Joint CEO Sanjay Mehta spoke at a seminar by 'The Indus Entrepreneurs (TiE) on "Differentiated marketing and communication strategies."
From Hello to Sale and Back Again
Practical use of content marketing throughout the sales funnel. Remember, at the end of the day it is all about conversions.
Class 08: Content Marketing
Emily Pope, a senior content marketing manager, taught a class on content marketing strategy. She discussed defining content marketing and provided examples of successful content marketing from companies like John Deere and Red Bull. Pope stressed the importance of starting with defining the purpose and goals of a content strategy before determining specific tactics. She outlined a three phase process for developing a content strategy: 1) Start With Why, 2) Know Your Audience, and 3) Consider Resources and Workflow. The class concluded with students creating drafts of key materials for developing a content strategy, including a content audit, style guide, and editorial calendar.
Deliverin' the Love to Create Bigger Brand "Fans"
Learn how to create more resilient brand "fans" with these helpful marketing tips. From direct mail to social media, we will show you how one of the greatest rock bands of all time, the Grateful Dead, changed the way we do marketing today.
LOYAL BRAND FANS
The document discusses how the Grateful Dead pioneered innovative marketing techniques like content marketing, social networking, and creating exceptional customer experiences. It then provides tips and strategies for building a loyal brand fan base through different marketing channels like direct mail, social media, blogging, events, cause marketing, and community building. Examples of how to create premium branded materials and giveaways to engage fans are also presented.
Content marketing
Key content marketing tools
Blog Posts
Microsites
Social Media updates
Infographics.
Photographs
Podcasts
Communities
Fact sheets
White papers
E-books
Testimonials.
Webinars
Live events
Creative brief
Video categories
Video planning
Advanced Content Marketing Training
This document provides an overview of content marketing strategies for businesses. It discusses defining goals and target audiences, creating different types of content like pillar content and curated content, using storytelling techniques, generating new content ideas, monetizing content through products and membership sites, promoting content on various channels, and measuring content performance. The key aspects covered are determining objectives, developing audience profiles, producing high-quality content, distributing content strategically, and analyzing results.
Leveraging Content for Growth in Buyer's Journey | Content Krush
This was a crash course on how brands can leverage content to constantly find, engage and convert target audiences considering that:
1. consumer behaviour changes on the go,
2. today's audiences have diverse tastes,
3. prospects go through sales funnels across devices,
4. some formats perform better by channels and buyer's stage.
I dived into how business can stay evolve with their customers through every stage of the buyer's journey, across devices and every phase of their lives.
I also shed lights on building blocks of storytelling which brands like Apple, Pepsi, Amazon, etc have used over the years win more customer to themselves.
This course was delivered at a recent Masterclass hosted by Digital Media & Marketing Meetup Nigeria (DMM Nigeria), sponsored by Association of Digital Marketing Professionals in Nigeria (ADMARP).
The masterclass was an interactive session where seasoned digital marketing and media professionals from various sectors of the economy across Africa exchanged ideas and shared case studies of how they have grown their businesses with engaging content.
Would like to connect?
Instagram: https://www.instagram.com/obadeyemi_ng/
Linkedin: https://www.linkedin.com/in/obadeyemi/
Twitter: http://twitter.com/obadeyemi
Content Marketing basics
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
Social Media Strategy for 2016
Millennial targeting, social media management and adopting new channels all should be part of your Marketing Plan for 2016. What are you neglecting? Overly focusing on sales and not marketing is not sustainable practice. The interaction of your customers with your product IS increasingly your brand.
Book Signings Be Damned
Clint Greenleaf, CEO of Greenleaf Book Group, provides insider tips on five book marketing strategies that prove effective in today\’s changing publishing landscape.
Inbound Content Marketing for Retirement Living: What, Why, How?
Content has become one of the most important tools that marketers have for generating leads and driving sales. But many companies struggle with understanding what it really is, and how to use it effectively in their sales cycle. Join us for this webinar and learn tips for creating great content from scratch. People make decisions based on research and emotion, and great content will fuel your sales cycle, propelling leads from initial contact to move-in. Register now! Offered in partnership with BCSLA.
Content marketing on social media
The document discusses content marketing strategies on social media. It outlines different types of content that can be used, including informational, conversational, funny, and promotional content. It also provides tips for creating outstanding content marketing by writing a strategy, using videos and campaigns, focusing on engagement, and increasing the lifetime of content through re-sharing and pinning. The document also discusses how to deal with brand attacks and provides some general content creation tips for Facebook.
Content marketing strategy
Content marketers create strategies to understand their target audiences and provide helpful content to solve those audiences' problems. They aim to build trust, generate leads, create conversions, and turn customers into advocates. An effective content strategy defines goals, integrates audience personas, chooses appropriate formats and a content management system, and brainstorms types of content to create like social media posts, videos, infographics, white papers, case studies, ebooks and blog posts.
How To Brand Your Cake Business With Social Media
Branding is essential to any wannabe successful cake business owner. Here are a few tips to help with your social media branding.
Alyssa Ramos Developing and Growing a Unique Blogger Brand
Presentation by Alyssa Ramos for TBEX North America 2018 on creating a travel blogger brand that stands out from the pack.
The brave new/old world of Content Marketing!
The document discusses the differences between traditional marketing and content marketing. Traditional marketing uses interruptive tactics like billboards, print ads, and direct mail to push products, while content marketing focuses on creating helpful content like videos, white papers, and blogs without direct sales pitches. The document provides examples of how the US Army and Blendtec successfully used content marketing strategies like blogs and videos to increase website traffic and sales. It concludes by outlining six steps to develop an effective content marketing plan: know your customer, identify content sources, choose media, pick a delivery method, make a plan, and measure results to improve over time.
content marketing - 2023 -
The document provides information about content marketing and content writing. It defines content marketing as the strategic process of creating and distributing valuable content to attract a target audience and drive customer action. Content writing is described as the act of writing engaging content and preparing it for publication, including research and sourcing. The difference is that content writing is part of content marketing but not vice versa, as content marketing also includes strategic planning, publishing, promoting and analyzing content. Other topics covered include personas, storytelling, case studies, video tutorials, FAQ pages, reviews, and expert roundups.
Content_Marketing_presentation_External
This document discusses content marketing. It defines content marketing as the creation and sharing of media and publishing content in order to acquire customers. It notes that content marketing involves thought leadership by generating valuable insight and advice on issues customers care about. The document explains how content marketing differs from traditional marketing by being primarily inbound rather than interrupt marketing. It lists some benefits of content marketing such as positioning a company as an expert, encouraging consultation, generating leads, and contributing to communities. It stresses that content marketing should provide the most useful information to help clients, prospects, and leads like and trust the company.
Similar to Beyond the Book with Content Marketing (20)
Differentiated marketing and communication strategies for startups by Sanjay...
Differentiated marketing and communication strategies for startups by Sanjay...
Differentiated marketing and communication strategies
Differentiated marketing and communication strategies
Leveraging Content for Growth in Buyer's Journey | Content Krush
Leveraging Content for Growth in Buyer's Journey | Content Krush
Inbound Content Marketing for Retirement Living: What, Why, How?
Inbound Content Marketing for Retirement Living: What, Why, How?
Alyssa Ramos Developing and Growing a Unique Blogger Brand
Alyssa Ramos Developing and Growing a Unique Blogger Brand
Recently uploaded
Walmart Business+ and Spark Good for Nonprofits.pdf
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Hindi varnamala | hindi alphabet PPT.pdf
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
The Diamonds of 2023-2024 in the IGRA collection
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
DRUGS AND ITS classification slide share
Any substance (other than food) that is used to prevent, diagnose, treat, or relieve symptoms of a
disease or abnormal condition
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit - NGV Pavilion Concept Design
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
How to Manage Your Lost Opportunities in Odoo 17 CRM
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingExcellence Foundation for South Sudan
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS Template 2023-2024 by: Irene S. Rueco
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxMohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Recently uploaded (20)
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Beyond the Book with Content Marketing
- 2. THE GOAL!
- 7. You’re all over social media?
- 9. BUY MY BOOK!
- 10. BUY MY BOOK! BUY MY BOOK!
- 11. BUY MY BOOK! BUY MY BOOK! BUY MY BOOK!
- 12. You might need to rethink that strategy?
- 13. Sometimes we need to think a little more about how to market our books.
- 15. This next slide has a lot of text… Sorry, the definition is so good!
- 16. Concentrate on the BIG words, okay?
- 17. The Content Marketing Institute states “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience (readers) – with the objective of driving profitable customer action (buy the book).”
- 18. Not so bad!
- 20. FREE: Wordpress.com, Blogger.com Hard Part >> Consistency Is KEY! KNOW Your Niche, DEVELOP Brand Blogging
- 21. Podcasting iTunes, Stitcher, Spreaker, SoundCloud, Blogtalk , youtube AUDIO >> GOES Anywhere Hard Part >> Editing, Consistency
- 22. Video Youtube, Facebook LIVE – Google+ Hangout , Periscope Hard Part >> Camera, Editing
- 23. 23 OTHER Downloads Slide Presentations (like this) Social Media Visuals Infographics
- 24. Content Marketing offers you a way to have something to really say and provide value.
- 25. There are so many ways to re-purpose content.
- 26. At the same time, you’re drawing attention to your book without being well…you know!
- 28. Not sure how to get started with a platform?
- 29. For step-by-step consulting & coaching, visit …