The document discusses content marketing strategies on social media. It outlines different types of content that can be used, including informational, conversational, funny, and promotional content. It also provides tips for creating outstanding content marketing by writing a strategy, using videos and campaigns, focusing on engagement, and increasing the lifetime of content through re-sharing and pinning. The document also discusses how to deal with brand attacks and provides some general content creation tips for Facebook.

1. Content
Marketing
on Social
Media
Moataz Mahmoud
Social Media Manager
at Oxygen

2. Agenda
• Types of content on social media.
• How to make an outstanding content marketing.
• How to increase the lifetime of the content.
• How to deal with brand attacks?
• Some tips for better content creation.

3. Types of content on social media.
• Informational content.
• Conversational content.
• Funny content.
• Promotional content.
• Light contentVs. heavy content.

4. How to make an outstanding content
marketing.
• Write your strategy.
– An unwritten strategy isn’t a strategy.
– Hope isn’t a strategy.
– Strategies is all about achieving goals.
– How to merge between the goals of the business and the goals of our social
media marketing team.
– The most important goals is to achieve a higher ROI.
– ROI >= effort.

5. How to make an outstanding content
marketing.
• The power of FacebookVideos.
– Why not to create a monthly video ad on each brand.
– The most successful video ad in 2015.
• Why this ad isWOW!
• The power of campaigns.
– The most successful campaign activity.

6. How to make an outstanding content
marketing.
• The dilemma of frequency.

7. How to make an outstanding content
marketing.
• Focus more on engagement.
• And to focus on engagement you need to respond.
• But wait…Why to focus on engagement?
– To know your needs (according to comments).
– To know your audience better, and then try to build advocacy.
– Delivering which your audience likes more.
– To build a better inbound community.

8. How to make an outstanding content
marketing.
• Stages of engagement.
– No one has read your content, it’s so boring.
– Some people has read your content, but few of them is reading to the EOT.
– Most of your audience has read your content, but few of them engage with
it.
– You think you are the boss now, most of your audience has liked your
content!
– Wow, you now have a lot of comments, and a lot of mentions in them.
– Here are you …Your fans are sharing your content. Congratulations your
content has gone viral.
– Your brand is no longer what you tell customers it is. It’s what consumers
tell each other it is.

9. How to increase the lifetime of your content
• The sequence, the sequence, the sequence.The sequence
again!
• Re-sharing.
• Pinning.
• Photo Albums.
• Chose the timing carefully.

10. Some content creation tips on Facebook.
• Don’t spam.
• How PageRank works?
• Open posting on your page (to build a better inbound community).
• Leave a message with each POC you write, especially with the
heavy ones.
• Try to fix your posting time.
• Make the full use of scheduling and drafts.
• Target your post very well.

11. The Most
Successful
Facebook
Campaigns

12. How to deal with brand attack?
• Humility
– be aware that your brand can be attacked - no matter how big it is.
• Listen
• Act immediately.
• If what they are saying is false…
• If what they are saying is true…
• Use SEO techniques to Keep the negative pages out of the search
engines.
• Be prepared.

13. ‫إيه‬ ‫يعني‬ ‫أقولك‬Like‫؟‬ ‫متزعلش‬ ‫و‬!
• What does # of total likes on your page means?
– First impression won’t last.
– The great effect of continuity.
• LikeVs Engagement.
• How to convince your manager to innovate?
• Social Media KPIs.
– Engaged people.
– Engagement per person.
– Content engagement rate.

14. ThankYou
• Mail:
moatazmooc@outlook.com
• LinkedIn:
https://eg.linkedin.com/in/moatazmooc