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Your content marketing form guide
Don’t let emotion get in the way
Remember to keep your
emotions in check. The best
content centres on your
audience, so take yourself out
of the picture. Don’t get
disheartened if comments
don’t give your content the
credit you think it deserves.
Know your limits
Be specific about the
communities you have the
resources to engage properly.
Don’t over commit or spread
yourself too thin. It’s better to bet
big on a race you can win than to
back lots of different horses for
the sake of having a bet.
The environment makes a real difference
It’s important to know your
audience, but also your
medium. You have to
understand how and when to
engage across different
platforms. Seeding content in
the right places at the right
times will improve your odds
of winning.
A trifecta of content marketing tips!

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A trifecta of content tips for race day

  • 2. Don’t let emotion get in the way
  • 3. Remember to keep your emotions in check. The best content centres on your audience, so take yourself out of the picture. Don’t get disheartened if comments don’t give your content the credit you think it deserves.
  • 5. Be specific about the communities you have the resources to engage properly. Don’t over commit or spread yourself too thin. It’s better to bet big on a race you can win than to back lots of different horses for the sake of having a bet.
  • 6. The environment makes a real difference
  • 7. It’s important to know your audience, but also your medium. You have to understand how and when to engage across different platforms. Seeding content in the right places at the right times will improve your odds of winning.
  • 8. A trifecta of content marketing tips!