3. Remember to keep your
emotions in check. The best
content centres on your
audience, so take yourself out
of the picture. Don’t get
disheartened if comments
don’t give your content the
credit you think it deserves.
5. Be specific about the
communities you have the
resources to engage properly.
Don’t over commit or spread
yourself too thin. It’s better to bet
big on a race you can win than to
back lots of different horses for
the sake of having a bet.
7. It’s important to know your
audience, but also your
medium. You have to
understand how and when to
engage across different
platforms. Seeding content in
the right places at the right
times will improve your odds
of winning.