The document presents various statistics related to market research and SEO strategies, highlighting the importance of search engines in consumer behavior and the effectiveness of SEO over PPC campaigns. It states that 44% of online shoppers begin their journey using a search engine, and that 70% of links clicked are organic. Additionally, it emphasizes that businesses investing in SEO can achieve significantly better returns compared to those relying on PPC, with 40% of SEO campaigns seeing returns over 500%.

1. SIZZLIN’
STATSfor
Market Research
and SEO
20 Great Stats to Enhance your SEO Strategy

2. MarketResearch.com
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3. 44%of online shoppers begin by using a
search engine. (Interconnected World: Shopping and Personal Finance, 2012)

4. 57% of TV viewers use the web
simultaneously. (Nielson, 2009)

5. 53% of all
organic clicks
go to the top
search result.
(Compete.com, 2012)
SearchRanking
1
2
3
4
5
53%
15%
9%
6%
4%

6. (Marketing Sherpa, February 2007)
70%of the links search users
click on are organic, not paid.

7. Google only loves you when
everyone else loves you first.
Wendy Piersall, ProBlogger guest post
“
”

8. Worldwide, we conduct
131 billion
searches per month
on the web.
(Comscore, January 2010)

9. 61% of global Internet users
research products online.
(Interconnected World: Shopping and Personal Finance, 2012)

10. 6out of 10organizations plan to
increase SEO spending in 2013
(Source: Imforza.com, “SEO Predictions for 2013”, by Vinny LaBarbera, 2/7/2013)

11. 10 good links is worth 10000 bad
ones. The type and relevance of a link
is way more important than the number.”
“

12. 75% of users never
scroll past the first page
of search results.
(MarketShareHitsLink.com, October 2010)

13. Search is the #1 driver of traffic to content sites,
beating social media by more than 300%
Search
Social Media
Imforza, the Internet Marketing Agency, “8 SEO Stats that are
hard to ignore”, published by Vinny LaBarbera, 02/01/2013

15. Tad Chef, SEO 2.0 SEO Blog
SEO is like Acupuncture and Homeopathy:
It Works Even if You Don’t Know How or Why ”
“

16. (HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)
Businesses with websites of 401-1000 pages get
6x more leads than those with 51-100 pages.
401-1000
51-100

17. The average click-through rate for paid search
in 2010 (worldwide) was
2%(Convario, January 2011)

18. of unsuccessful searches are
followed with keyword refinement.
Intraspin.com, “10 Statistics that demonstrate the value of SEO”)
80%
of searches unsuccessful after the first
page choose to refine their keyword search
phrase or their chosen search engine.
Intraspin.com, “10 Statistics that demonstrate the value of SEO”)
41%

19. Search Engine Journal, “24 Eye-Popping SEO Statistics”, published by Eric Siu 04/19/2012
Inbound
Lead
Costs
Outbound
Lead
Cost
61%

20. 40% of SEO campaigns
aware of their ROI achieve
returns in excess of 500%,
while only 22% of PPC
campaigns were able to
achieve this value.
Intraspin.com, “10 Statistics that demonstrate
the value of SEO”)
SEO
PPC
40%
22%

21. Helping you Meet Your Business Goals.
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