The document discusses the future of cookbooks and content delivery given trends in consumer interest in food and cooking as well as the growth of online content and digital options. It summarizes a panel discussion on three avenues of exploration: content generation, monetization, and social engagement. Regarding content, it explores curated vs user-generated content and trends. For monetization, it discusses opportunities within and outside books such as ads, affiliate stores, and paying for recipes. For social engagement, it examines book-centric and food platform opportunities and the role of authors and bloggers. It presents a case study of an online food publisher that seeds vertical sites from its backlist and monetizes via ads, stores, and co