Fjord is the one of the world's leading digital design firms, with clients including the BBC, Nokia, and Yahoo!
I work with Fjord to help turn their designs for mobile products and services into reality.
These are their mobile predictions for 2009.
The document discusses 9 key mobile trends for 2009, including:
1. App stores becoming digital innovation bazaars fueling app development and new business models.
2. Cloud services storing and sharing digital content from mobile devices.
3. Netbooks connecting youth through social networks and online content.
4. Mobile devices gaining capabilities to watch TV anywhere through streaming and downloads.
5. Some users carrying companion mobile devices for specific purposes like music or messaging.
6. Microblogging evolving from social updates to a platform for news, messaging and sharing.
7. Growing adoption of Android as an open source mobile operating system.
8. Increased competition in low-cost mobile devices to connect more of the
Fjord's first annual mobile trends. Compiled by Christian Lindholm and team.
Fjord creates new digital services. Our clients include leading global companies such as Nokia, The BBC, and Yahoo.
Learn more at www.fjordnet.com
This Tuesday, Apple revealed some great new products including an LTE capable Apple Watch and a few new iPhone models. Check out Epsilon's recap of the event below and the implications this hardware will have for marketers.
i. Apple introduced iAd mobile advertising in 2010 to provide a more interactive and engaging advertising experience on iOS devices compared to traditional web and TV ads.
ii. iAd ads appear within iPhone apps and allow users to access rich media like videos, games and maps without leaving the app. Advertisers pay based on the number of user clicks and interactions rather than impressions.
iii. The benefits of iAd for advertisers include targeting ads to specific app categories and interests, incorporating video and interactivity to boost engagement, and access to Apple's large mobile user base of over 1 billion iOS devices.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
This is review and summary of presentation made at the Mobile Focus 2008 event in Stockholm, Sweden. The event focused mobile media, services and technologies
Voice technology is becoming increasingly popular, with assistants such as Alexa, Google Assistant, Siri, and others gaining widespread adoption. The document discusses key players in the voice space such as Amazon, Google, Apple, Microsoft, Baidu, and others. It also notes that voice technology is being applied beyond just assistants into other areas like robots, vehicles, customer service, and more. The market for voice technology is large and growing, with over half a billion people already using some form of voice technology regularly each month across countries surveyed.
The document discusses 9 key mobile trends for 2009, including:
1. App stores becoming digital innovation bazaars fueling app development and new business models.
2. Cloud services storing and sharing digital content from mobile devices.
3. Netbooks connecting youth through social networks and online content.
4. Mobile devices gaining capabilities to watch TV anywhere through streaming and downloads.
5. Some users carrying companion mobile devices for specific purposes like music or messaging.
6. Microblogging evolving from social updates to a platform for news, messaging and sharing.
7. Growing adoption of Android as an open source mobile operating system.
8. Increased competition in low-cost mobile devices to connect more of the
Fjord's first annual mobile trends. Compiled by Christian Lindholm and team.
Fjord creates new digital services. Our clients include leading global companies such as Nokia, The BBC, and Yahoo.
Learn more at www.fjordnet.com
This Tuesday, Apple revealed some great new products including an LTE capable Apple Watch and a few new iPhone models. Check out Epsilon's recap of the event below and the implications this hardware will have for marketers.
i. Apple introduced iAd mobile advertising in 2010 to provide a more interactive and engaging advertising experience on iOS devices compared to traditional web and TV ads.
ii. iAd ads appear within iPhone apps and allow users to access rich media like videos, games and maps without leaving the app. Advertisers pay based on the number of user clicks and interactions rather than impressions.
iii. The benefits of iAd for advertisers include targeting ads to specific app categories and interests, incorporating video and interactivity to boost engagement, and access to Apple's large mobile user base of over 1 billion iOS devices.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
This is review and summary of presentation made at the Mobile Focus 2008 event in Stockholm, Sweden. The event focused mobile media, services and technologies
Voice technology is becoming increasingly popular, with assistants such as Alexa, Google Assistant, Siri, and others gaining widespread adoption. The document discusses key players in the voice space such as Amazon, Google, Apple, Microsoft, Baidu, and others. It also notes that voice technology is being applied beyond just assistants into other areas like robots, vehicles, customer service, and more. The market for voice technology is large and growing, with over half a billion people already using some form of voice technology regularly each month across countries surveyed.
The document discusses the history and evolution of inkjet cartridges and mobile phone technology. It notes that inkjet cartridges have gotten smaller over time, containing less ink and needing more frequent replacement. It also discusses the rise of remanufactured cartridges as an alternative. For mobile phones, it outlines how they have evolved from basic communication devices to multi-function computers in our pockets, and how technologies like GSM and CDMA work differently around the world. It concludes by noting the wide price range of today's feature-rich smartphones.
The document summarizes Fjord's observations of trends seen at CES 2019 that relate to their annual trends report. Several of Fjord's 2019 trends, such as mobility trend "Ahead of the Curb" and the digital transformation of retail highlighted in "Space Odyssey", were evidenced at CES. Concepts and prototypes from automakers explored new passenger experiences and displays in autonomous vehicles. Other exhibitors advanced interpreting camera data to determine emotional/health states or investigated autonomous bases. Retail trends seen included evolution of self-serve checkouts, engaging customers' senses with AR, and "pulling" customers with minimalist presentations rather than "pushing" messages.
The document discusses the challenges faced by mobile carriers from over-the-top (OTT) providers like Google and Skype, and questions whether carriers have lost their innovation edge. While OTT providers see potential for free services, carriers still control network infrastructure and can choose whether to allow certain applications. Carriers also have advantages in reliability and customer service that are important for businesses. Ultimately, both OTT providers and carriers depend on each other, and carriers should focus on unique experiences rather than just cost advantages to remain competitive.
Three key trends are emerging for the 2020s:
1. Transactions will become about more than just money as new sharing platforms change how value is created.
2. Customers will demand personalized products and services, forcing manufacturers to provide customization options.
3. Streaming services will break free of constraints and become interactive and social, changing how we view branded content.
This document provides an overview of the history of mobile applications. It discusses how mobile applications evolved from simple games and utilities on early mobile phones to more complex applications enabled by new mobile operating systems. The development of proprietary platforms like Palm OS, Blackberry OS, and Symbian OS allowed for more advanced applications but also fragmented the market. No single platform has emerged as dominant, creating challenges for developers who must choose which to support.
Things to be expected at Apple WWDC-2015
- iOS 9 and iOS X 10.11
- Apple Music Streaming Service
- Apple Pay reward
- Homekit updates
- Proactive Siri
- Apple Watch Native SDK
- Maps Transit Directs
- iPad Split Mode Screen
CES Rewind
Fallon Creative Technologist Jacob Abernathy presents 10 trends you and your brands need to know about the gadgets revealed at this year's Consumer Electronic Show – ground zero for the future of consumer electronics and technology!
Jacob will put perspective on everything you missed in an engaging multimedia demonstration that details trends ranging from the rise of tablet computing, and gaming everywhere, to the explosion of car technologies powering our everyday driving.
The document discusses expectations for holiday spending in 2010. It reports that a survey found over 42% of consumers plan to spend significantly less during the holidays compared to last year. However, Deloitte forecasts only a modest 2% increase in total spending. While consumer debt and unemployment remain problems, a small rise in online and non-store sales is expected. Overall, retailers should prepare for a still challenging season with tight budgets and a growing emphasis on e-commerce.
Wearable technology and smart watches in particular will continue to emerge as popular consumer products in 2014. 3D printing technologies will advance and become more accessible to consumers, allowing people to design and print more complex objects. Social media marketing tactics that were overused in 2013, like attaching brand logos to viral internet memes, will fade as the public grows weary of such overt advertising.
This 142-page trend report captures the highlights from the first-ever virtual CES event. We always say that CES is a preview of what to expect in the year ahead, and this year was no exception. Not only was CES 2021 filled with exciting and innovative new product announcements, it also encapsulated how the global pandemic forced the rapid acceleration of numerous fields in consumer electronics.
1. Blackberry was originally known as a device for business professionals and email communication, but has since expanded its target market and capabilities.
2. It began as a pager-like device in 1996 and expanded to include phone calls, media playback, web browsing and more.
3. Blackberry has shifted its branding and messaging over time in response to market changes and competition, positioning itself initially as a business tool and later as a device for all uses including social media and entertainment.
The document discusses 5 brands that failed to adapt to changing technology and consumer demands:
Kodak dominated the film industry but was slow to transition to digital photography, allowing competitors to take over the new digital market. Blockbuster was slow to respond to video streaming and on-demand services from Netflix and cable companies. Blackberry's smartphones lost popularity as consumers demanded improved interfaces and apps on devices like the iPhone. Yahoo lost focus on technology as Google provided better search and free email services. Sears shifted away from its highly successful catalog business into retail stores as competitors like Walmart emerged. This inability to modernize led to the downfalls of these once dominant brands.
Mobile phones have become essential communication devices and an indispensable part of modern life. They allow people to stay connected with family and friends anywhere in the world through calling and texting. Beyond communication, modern smartphones can also be used for entertainment, work, emergencies, and storing important information. While mobile phones have many advantages, overuse can also present some health and safety risks if not used carefully. Overall, mobile phones have significantly influenced society by making communication more convenient and accessible for billions of people worldwide.
Making Real World Media: New Business Models based on NFCKyoung Jun Lee
The document summarizes a presentation about new business models based on near field communication (NFC) technology. NFC allows contactless communication between devices within 4 inches. The presentation discusses the growing adoption of NFC in smartphones and outlines several NFC-based commerce and media business models including referral marketing, comparison shopping, and tag-matched advertising. It also introduces LoveisTouch, a company aiming to become a platform for transforming the real world into media through NFC tags and services.
The document discusses the digital revolution that is transforming commerce. Key points include:
- Shopping has shifted from local merchants to global chains to the current digital revolution in e-commerce.
- Digital technologies are ubiquitous and changing how people shop through online and mobile channels. Commerce is happening across many touchpoints.
- Mobile devices like smartphones are driving major changes, with m-commerce expected to grow 500% by 2016. Stores are transforming into digital showrooms.
- The future of commerce is mobile-driven and personalized for individual consumers, who are also social beings influencing each other. The ecosystem of related technologies and services creates the shopping experience.
- Building loyalty requires deep understanding of customers gained through analytics
Critical thinking project – Research in Motion Akshay Chauhan
This research report analyzes the decline of Blackberry maker Research in Motion (RIM) following the launch of the iPhone in 2007. It discusses how RIM became complacent in its early success and failed to innovate, while competitors like Apple and Google surpassed it with continuous improvements and a focus on customer experience. Internal problems at RIM like bureaucracy and lack of communication also hindered its ability to pivot strategies in response to market changes. By 2012, RIM had lost most of its smartphone market share and many executives and clients.
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
This document discusses the addition of a vortex analysis module to the LAVA-Flow medical imaging software. The module allows for detection and visualization of vortex structures in the human heart using phase-contrast MRI data. Vortices are identified using the Lambda2 method, which analyzes the velocity field from 4D flow MRI images. The added functionality integrates vortex analysis into LAVA-Flow's existing visualization capabilities and allows batch processing of multiple patient datasets.
This document discusses the relationship between academia and industry in clinical research. It outlines both the benefits and challenges of the relationship from both perspectives. Industry benefits from access to academic institutions' scientific and clinical expertise. Academia benefits from industry's funding and ability to conduct large clinical trials. However, challenges include navigating academic bureaucracies, negotiating contracts and budgets, and balancing industry's profit motives with academia's focus on research. The document proposes ways to improve the relationship, such as streamlining processes and improving communication between partners.
Microscopes used to be difficult to use. Digital microscopes have changed that. Now anyone can be a scientist and explore the microscopic world. Discover digital microscopes.
В статье представлены результаты исследования особенностей функционирования микросоциальной системы «Семья, пережившая воздействие кризисной ситуации, связанной с инвалидностью ребенка». В исследовании микросоциальная система «Семья, пережившая воздействие кризисной ситуации, связанной с инвалидностью ребенка» понимается малочисленная по составу микросоциальная группа, члены которой объединены общей деятельностью, эмоциональными отношениями и ценностями и находятся в непосредственном устойчивом общении друг с другом. Функционирование этой микросоциальной системы, в соответствии с точкой зрения Д.Х. Олсона, определяется двумя основными параметрами: семейной сплоченности, семейной адаптации и одним дополнительным – коммуникацией. Микросоциальная система состоит из субсистемы супружеской пары (муж-жена), субсистемы родителей (родитель-ребенок) и субсистемы детей (брат-сестра). Все отношения между субсистемами и внутри них складываются в соответствии с принципами иерархии и субординации и регулируются границами. В ходе исследования эмпирически подтвердилась гипотеза о существовании значимых корреляционных взаимосвязей семейной адаптации и семейной сплоченности родителей с их тревожностью. А полученные результаты определяют стратегию коррекционного воздействия, а именно: снижение ситуативной и личностной тревожности за счет повышения уровней семейной сплоченности и семейной адаптации, и являются основанием в разработке программы социально-психологического сопровождения микросоциальной системы «Семья, пережившая воздействие кризисной ситуации, связанной с инвалидностью ребенка»
The document discusses the history and evolution of inkjet cartridges and mobile phone technology. It notes that inkjet cartridges have gotten smaller over time, containing less ink and needing more frequent replacement. It also discusses the rise of remanufactured cartridges as an alternative. For mobile phones, it outlines how they have evolved from basic communication devices to multi-function computers in our pockets, and how technologies like GSM and CDMA work differently around the world. It concludes by noting the wide price range of today's feature-rich smartphones.
The document summarizes Fjord's observations of trends seen at CES 2019 that relate to their annual trends report. Several of Fjord's 2019 trends, such as mobility trend "Ahead of the Curb" and the digital transformation of retail highlighted in "Space Odyssey", were evidenced at CES. Concepts and prototypes from automakers explored new passenger experiences and displays in autonomous vehicles. Other exhibitors advanced interpreting camera data to determine emotional/health states or investigated autonomous bases. Retail trends seen included evolution of self-serve checkouts, engaging customers' senses with AR, and "pulling" customers with minimalist presentations rather than "pushing" messages.
The document discusses the challenges faced by mobile carriers from over-the-top (OTT) providers like Google and Skype, and questions whether carriers have lost their innovation edge. While OTT providers see potential for free services, carriers still control network infrastructure and can choose whether to allow certain applications. Carriers also have advantages in reliability and customer service that are important for businesses. Ultimately, both OTT providers and carriers depend on each other, and carriers should focus on unique experiences rather than just cost advantages to remain competitive.
Three key trends are emerging for the 2020s:
1. Transactions will become about more than just money as new sharing platforms change how value is created.
2. Customers will demand personalized products and services, forcing manufacturers to provide customization options.
3. Streaming services will break free of constraints and become interactive and social, changing how we view branded content.
This document provides an overview of the history of mobile applications. It discusses how mobile applications evolved from simple games and utilities on early mobile phones to more complex applications enabled by new mobile operating systems. The development of proprietary platforms like Palm OS, Blackberry OS, and Symbian OS allowed for more advanced applications but also fragmented the market. No single platform has emerged as dominant, creating challenges for developers who must choose which to support.
Things to be expected at Apple WWDC-2015
- iOS 9 and iOS X 10.11
- Apple Music Streaming Service
- Apple Pay reward
- Homekit updates
- Proactive Siri
- Apple Watch Native SDK
- Maps Transit Directs
- iPad Split Mode Screen
CES Rewind
Fallon Creative Technologist Jacob Abernathy presents 10 trends you and your brands need to know about the gadgets revealed at this year's Consumer Electronic Show – ground zero for the future of consumer electronics and technology!
Jacob will put perspective on everything you missed in an engaging multimedia demonstration that details trends ranging from the rise of tablet computing, and gaming everywhere, to the explosion of car technologies powering our everyday driving.
The document discusses expectations for holiday spending in 2010. It reports that a survey found over 42% of consumers plan to spend significantly less during the holidays compared to last year. However, Deloitte forecasts only a modest 2% increase in total spending. While consumer debt and unemployment remain problems, a small rise in online and non-store sales is expected. Overall, retailers should prepare for a still challenging season with tight budgets and a growing emphasis on e-commerce.
Wearable technology and smart watches in particular will continue to emerge as popular consumer products in 2014. 3D printing technologies will advance and become more accessible to consumers, allowing people to design and print more complex objects. Social media marketing tactics that were overused in 2013, like attaching brand logos to viral internet memes, will fade as the public grows weary of such overt advertising.
This 142-page trend report captures the highlights from the first-ever virtual CES event. We always say that CES is a preview of what to expect in the year ahead, and this year was no exception. Not only was CES 2021 filled with exciting and innovative new product announcements, it also encapsulated how the global pandemic forced the rapid acceleration of numerous fields in consumer electronics.
1. Blackberry was originally known as a device for business professionals and email communication, but has since expanded its target market and capabilities.
2. It began as a pager-like device in 1996 and expanded to include phone calls, media playback, web browsing and more.
3. Blackberry has shifted its branding and messaging over time in response to market changes and competition, positioning itself initially as a business tool and later as a device for all uses including social media and entertainment.
The document discusses 5 brands that failed to adapt to changing technology and consumer demands:
Kodak dominated the film industry but was slow to transition to digital photography, allowing competitors to take over the new digital market. Blockbuster was slow to respond to video streaming and on-demand services from Netflix and cable companies. Blackberry's smartphones lost popularity as consumers demanded improved interfaces and apps on devices like the iPhone. Yahoo lost focus on technology as Google provided better search and free email services. Sears shifted away from its highly successful catalog business into retail stores as competitors like Walmart emerged. This inability to modernize led to the downfalls of these once dominant brands.
Mobile phones have become essential communication devices and an indispensable part of modern life. They allow people to stay connected with family and friends anywhere in the world through calling and texting. Beyond communication, modern smartphones can also be used for entertainment, work, emergencies, and storing important information. While mobile phones have many advantages, overuse can also present some health and safety risks if not used carefully. Overall, mobile phones have significantly influenced society by making communication more convenient and accessible for billions of people worldwide.
Making Real World Media: New Business Models based on NFCKyoung Jun Lee
The document summarizes a presentation about new business models based on near field communication (NFC) technology. NFC allows contactless communication between devices within 4 inches. The presentation discusses the growing adoption of NFC in smartphones and outlines several NFC-based commerce and media business models including referral marketing, comparison shopping, and tag-matched advertising. It also introduces LoveisTouch, a company aiming to become a platform for transforming the real world into media through NFC tags and services.
The document discusses the digital revolution that is transforming commerce. Key points include:
- Shopping has shifted from local merchants to global chains to the current digital revolution in e-commerce.
- Digital technologies are ubiquitous and changing how people shop through online and mobile channels. Commerce is happening across many touchpoints.
- Mobile devices like smartphones are driving major changes, with m-commerce expected to grow 500% by 2016. Stores are transforming into digital showrooms.
- The future of commerce is mobile-driven and personalized for individual consumers, who are also social beings influencing each other. The ecosystem of related technologies and services creates the shopping experience.
- Building loyalty requires deep understanding of customers gained through analytics
Critical thinking project – Research in Motion Akshay Chauhan
This research report analyzes the decline of Blackberry maker Research in Motion (RIM) following the launch of the iPhone in 2007. It discusses how RIM became complacent in its early success and failed to innovate, while competitors like Apple and Google surpassed it with continuous improvements and a focus on customer experience. Internal problems at RIM like bureaucracy and lack of communication also hindered its ability to pivot strategies in response to market changes. By 2012, RIM had lost most of its smartphone market share and many executives and clients.
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
This document discusses the addition of a vortex analysis module to the LAVA-Flow medical imaging software. The module allows for detection and visualization of vortex structures in the human heart using phase-contrast MRI data. Vortices are identified using the Lambda2 method, which analyzes the velocity field from 4D flow MRI images. The added functionality integrates vortex analysis into LAVA-Flow's existing visualization capabilities and allows batch processing of multiple patient datasets.
This document discusses the relationship between academia and industry in clinical research. It outlines both the benefits and challenges of the relationship from both perspectives. Industry benefits from access to academic institutions' scientific and clinical expertise. Academia benefits from industry's funding and ability to conduct large clinical trials. However, challenges include navigating academic bureaucracies, negotiating contracts and budgets, and balancing industry's profit motives with academia's focus on research. The document proposes ways to improve the relationship, such as streamlining processes and improving communication between partners.
Microscopes used to be difficult to use. Digital microscopes have changed that. Now anyone can be a scientist and explore the microscopic world. Discover digital microscopes.
В статье представлены результаты исследования особенностей функционирования микросоциальной системы «Семья, пережившая воздействие кризисной ситуации, связанной с инвалидностью ребенка». В исследовании микросоциальная система «Семья, пережившая воздействие кризисной ситуации, связанной с инвалидностью ребенка» понимается малочисленная по составу микросоциальная группа, члены которой объединены общей деятельностью, эмоциональными отношениями и ценностями и находятся в непосредственном устойчивом общении друг с другом. Функционирование этой микросоциальной системы, в соответствии с точкой зрения Д.Х. Олсона, определяется двумя основными параметрами: семейной сплоченности, семейной адаптации и одним дополнительным – коммуникацией. Микросоциальная система состоит из субсистемы супружеской пары (муж-жена), субсистемы родителей (родитель-ребенок) и субсистемы детей (брат-сестра). Все отношения между субсистемами и внутри них складываются в соответствии с принципами иерархии и субординации и регулируются границами. В ходе исследования эмпирически подтвердилась гипотеза о существовании значимых корреляционных взаимосвязей семейной адаптации и семейной сплоченности родителей с их тревожностью. А полученные результаты определяют стратегию коррекционного воздействия, а именно: снижение ситуативной и личностной тревожности за счет повышения уровней семейной сплоченности и семейной адаптации, и являются основанием в разработке программы социально-психологического сопровождения микросоциальной системы «Семья, пережившая воздействие кризисной ситуации, связанной с инвалидностью ребенка»
The document provides character analyses and background information about the novel and film adaptation of I Am Legend. It summarizes the main character Robert Neville as the last surviving human in a post-apocalyptic world overrun by vampiric mutants. It also briefly describes other characters and outlines Neville's daily routine of surviving alone. The document then reviews critical reception of the film adaptation starring Will Smith and analyzes themes and influences of the story, including alienation, conservatism vs change, legends, and prejudice.
The document discusses trends in the Indian wellness franchising sector. It notes that the wellness industry is largely underpenetrated but growing, representing an opportunity. It also discusses several major fitness franchise brands in India like Snap Fitness and Gold's Gym. The ideal franchisee is described as having adequate capital and business experience. Challenges in franchising include developing effective franchise support organizations and avoiding disputes.
El documento explica los tipos de referencias en hojas de cálculo, incluyendo referencias absolutas y relativas. Las referencias absolutas mantienen la misma dirección al copiar una fórmula, mientras que las referencias relativas se ajustan en relación al desplazamiento entre celdas. Se proveen ejemplos para ilustrar cómo las referencias absolutas y relativas producen resultados diferentes al copiar fórmulas entre celdas.
This short document promotes creating presentations using Haiku Deck, a tool for making slideshows. It encourages the reader to get started making their own Haiku Deck presentation and sharing it on SlideShare. In just one sentence, it pitches the idea of using Haiku Deck to easily create engaging slideshows.
This document certifies that Sanjay Bavisi has successfully completed the requirements for Certified Ethical Hacker (CEH) certification through examination administered by EC-Council. The certification is valid from August 19, 2016 through August 18, 2019 and has the certification number ECC98774381296.
The document discusses business and human resource issues facing the hotel industry in Russia. It notes that while Russia has experienced rapid tourism growth, the hotel industry struggles with understaffing due to a lack of trained hospitality workers and high employee turnover. International hotels have addressed this through joint ventures with Russian partners and investments in hospitality education to develop the local workforce. However, cultural and management style differences between foreign and Russian employees continue to pose challenges.
This document provides information about porphyria, a group of rare inherited or acquired disorders affecting enzymes involved in heme production. It discusses how legends of vampires and werewolves may have originated from symptoms of severe porphyria cases. The types of porphyria that affect the nervous system or skin are described. Notable historical figures believed to have had porphyria are mentioned. The mechanism of heme synthesis and how deficiencies cause porphyria are explained. The main types of porphyria are outlined along with their associated symptoms. Diagnosis involves blood, urine, and stool tests, while treatment depends on the type but may include medications, injections, phlebotomies, or avoiding triggers.
Retour d'expérience Large IoT project / BigData : détail du cas réel de Hager...FactoVia
Vincent Thavonekham et Philippe Guédez de VISEO,
Reactive Extension Rx.Net architecture to overcome the SigFox limits and absorb the heavy IoT load with BigData (using ASP.Net Core Microservices). ALL TECHNICAL DETAILS unveailed.
The Raspberry Pi is a credit-card sized computer developed in the UK to promote computer science education. It runs Linux and costs $25-$35. It has an ARM processor, HDMI and USB ports, and can be used for tasks like web serving, gaming emulation, and HTPC. While low cost, it has limitations like fixed RAM and lack of x86 compatibility. Potential future uses include networking clusters, holographic projection, and small business servers.
Tim Duggan Brainfood Store Presentation 240210Alchemy
The document discusses the mobile apps market and how it has evolved. It notes that the market started with entertainment and utility apps for early smartphones and grew exponentially with the introduction of the Apple App Store in 2008. Today, there are over a million apps available and the market is driven by major tech companies like Apple, Google, and smartphone manufacturers. The future of the market includes increased usage of mobile internet and commerce through apps, as well as integration of technologies like augmented reality and cloud computing.
The document provides a review of predictions for 2010 and a preview of predictions for 2011 regarding the display industry. In 2010, panel prices declined as expected but the iPad was more successful than anticipated, while the Que e-reader failed to launch. For 2011, the document predicts panel prices will stabilize but not greatly improve, the themes of ubiquitous displays, service goods, and new competitors from China will remain important, and the overall year will see steady but not dramatic growth.
The document summarizes key discussions and trends from a Telco summit held in Berlin with representatives from 20 markets on 3 continents. The summit concluded that telecommunications is no longer just about communication, but enhancing people's lives. One of the major trends discussed was the impact of the iPhone in accelerating the adoption of 3G networks and mobile applications by consumers and brands. Other trends examined included the growth of mobile social networking, user-generated content and mobile payment and commerce services.
The document discusses the evolution of portable digital devices and new computing paradigms. Tablets and e-readers will become more common and form new categories that blend features of phones, laptops, and other devices. These new devices will be wirelessly connected and used across various contexts, fueling the development of new applications and changing how people interact with technology.
Apple From The IPod To The IPad A Case Study In Corporate Strategy Second Edi...Lisa Garcia
This document provides an overview and case study of Apple's corporate strategy from 2001 to 2012, beginning with the launch of the iPod and continuing through the development of the iPhone and iPad. It summarizes Apple's business challenges in 2001 when sales were declining, and how the decision to enter the digital music player market with the iPod helped diversify Apple's business into consumer markets. It then briefly outlines Apple's distribution channels, business strategy focused on integrated hardware and software design, and the concept of the "digital hub" that emerged with the iPod and continued with later products.
1. Sketching and prototyping are design techniques that can help in creating an interactive system to encourage people to take walks.
2. Sketching aids the creative design process by allowing designers to explore different ideas and get the design right.
3. Prototyping helps test designs and determine the right design by allowing designers to see how a product would look and behave before fully developing it.
4. The document explores how sketching and prototyping techniques can be applied to the process of designing an interactive system intended to motivate walking.
This document provides a summary of new technologies that emerged each year from 2010 to 2018. In 2010, 3D televisions and cameras were introduced. In 2011, Blackberry Messenger allowed private messaging but also unauthorized information sharing. The iPhone 5 in 2012 was praised for its speed, battery life, and design. In 2013, flash drives enabled file transfer between computers and mobile devices. Smartwatches emerged in 2014. Microsoft's Surface tablet provided laptop functionality in 2015. Virtual reality gained traction in 2016. An interactive projector prototype was highlighted in 2017. Optoma's small, portable projector with multiple connection types was unveiled in 2018.
Steve Jobs announced in 2007 that Apple would launch the iPhone to change the mobile industry like the iPod changed music. The iPhone launch was a massive marketing success. It featured a touchscreen and integrated iPod, internet, and phone functions. While competitors were skeptical, the iPhone launched on AT&T in the US in June 2007 to widespread attention and interest.
The presentation is about the latest and new disruptive innovation around the world which have revolutionize the way we used to live in the modern world.
Mobile World Congress 2013: A report from the floorDMI
The document provides a summary of key announcements and trends from Mobile World Congress 2013, including new devices from Samsung, Nokia, and others. It discusses the growing popularity of larger screens and alternative mobile operating systems like Windows Phone, Firefox OS, and Tizen. Other sections cover trends in mobile enterprise management, payments, and innovations in areas like augmented reality and mobile ticketing. The document concludes with highlights of interesting technologies showcased at the event.
#CIPRsm (CIPR Social Media Panel) - Mobile and Public RelationsCIPRsm
This document discusses how mobile communications and mobile-oriented social media is changing public relations. It provides a brief history of mobile technology development from early voice-only phones to today's multimedia smartphones and tablets. It then covers various topics related to how PR professionals need to adapt their strategies to incorporate mobile digital channels and content, including using mobile for internal communications, events, and journalism. The document aims to highlight both challenges and opportunities that mobile presents for the PR industry.
Mobile World Congress 2013 was the 8th time the major mobile industry event was held in Barcelona, gathering over 72,000 visitors and 1,700 companies. The summary highlights developments in devices such as new Samsung, Nokia, and LG phones and tablets. It also discusses operating systems including Windows Phone, Firefox OS, Tizen, and Ubuntu mobile OS. Trends in enterprise mobility like mobile device management and security were prominent. Developments in retail mobile payments using NFC and mobile point-of-sale solutions were also covered.
This document discusses how systems thinking can enable innovation. It provides examples of companies like Polaroid and Blackberry that failed to take a systems view and remained focused on individual products. In contrast, companies like Apple and Samsung that were able to view their products as part of a larger system were better able to drive innovation. Systems thinking allows companies to consider relationships among components, competitors, and customer needs to develop innovative solutions. The document argues this approach provides strategic advantages over linear thinking focused solely on products.
The document discusses the rapid growth of the mobile consumer market driven by advances in mobile technology including improved processing power, user interfaces, form factors and lower prices that have enabled billions of users worldwide to access communications, entertainment and other applications anywhere through their mobile devices. It outlines how mobile internet and smartphones like the iPhone have transformed how people communicate through social networks, applications and user-generated content. The mobile market is expected to continue expanding rapidly as consumers demand more personalized content and services available on the go.
i. Apple introduced iAd mobile advertising in 2010 to provide a more interactive and engaging advertising experience on mobile devices compared to other forms of online and mobile advertising.
ii. iAd advertising appears within iPhone applications and allows advertisers to incorporate rich media like video, games, maps and more to interact with users. Advertisers are charged based on the number of user clicks or interactions with their ads.
iii. The benefits of iAd for advertisers include targeting the large audience of iPhone users, providing richer storytelling capabilities than other mobile ads, and allowing users to directly download apps and content from within the ads.
This document provides an introduction to mobile technology and discusses trends in mobile devices from 2011-2012. It outlines reasons for developing mobile apps, including the large number of mobile users and the ability to provide better experiences than mobile websites. It describes the growth of tablets in 2010 and predicts expanded photo and video sharing as bandwidth improves. HTML5 is predicted to drive an explosion of mobile web apps. Flash is not expected to gain widespread adoption on mobile. The document also discusses how mobile will transform commerce and provides facts about popular mobile platforms and apps.
The document discusses innovations in next generation TV devices and how they are providing glimpses of the future of television. It describes new features of devices like Roku, Chromecast, and Google TV that include innovative remote controls, universal search functions, personalized interfaces, and cloud DVR capabilities. These developments indicate that television interfaces will become more intuitive and integrated in the coming years, allowing on-demand viewing across multiple screens and devices.
This document discusses 10 key technology trends from 2012, as observed by the author. The trends covered include the rise of mobile computing through smartphones and tablets, threats to an open internet from legislation, the continued lack of an integrated "smart TV" experience, the emergence of social media like Twitter as a second screen experience alongside traditional TV, the inevitable digitization of industries despite some resistance, the growth of data and APIs as economic resources, declining effectiveness of Facebook for marketing, increased adoption of cloud services, the ongoing shift to more visual and mobile digital experiences, and the need to avoid overestimating the pace of technological change from year to year.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Introducing Milvus Lite: Easy-to-Install, Easy-to-Use vector database for you...Zilliz
Join us to introduce Milvus Lite, a vector database that can run on notebooks and laptops, share the same API with Milvus, and integrate with every popular GenAI framework. This webinar is perfect for developers seeking easy-to-use, well-integrated vector databases for their GenAI apps.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
2. Edition 1 Christian Lindholm 2009 Topics of Importance
3. Edition 1 Christian Lindholm 2009 Trend Candidates
4. Edition 1 Christian Lindholm 2009 Key Fjord Trends
5. Edition 1 Christian Lindholm App Stores are digital Innovation Bazaars Nowhere in the industry can the future of mobility be seen as clearly as in Apple’s App Store . 2009 will be a year of wonderful digital bazaars full of innovative apps and services from developers around the world. Homebrew computing will be reborn.
6. Edition 1 Christian Lindholm Apple’s App Store has changed everything. The predictable process of getting into the store, the application search and discovery experience for customers, and the collection of revenue has become easy. Homebrew computing will be reborn and thrive. Pangea, the creators of the Bugdom and Nanosaur games, has made $5M on iPhone apps…more than from 21 previous years of software sales. Pricing below €2 seems to unlock volumes through impulse buying. “Trial” apps with limited feature sets, free apps with ad-based business models and rental charging will also succeed. . App Stores are digital Innovation Bazaars For many years, mobile apps have been lost in the dark alleys of operator portals with poor selection, poor discoverability, and bad revenue splits. Marketers have innovated new app concepts like iPint and iZippo that make advertising a socially sharable act. The long tail of the App Store will allow the iPhone to attract great content and emerge as a true mobile gaming platform that puts pressure on the Nintendo DS and Sony PSP. These real revenue and brand exposure opportunities will start a tornado of innovation, investment, and competition that will delight users and finally unlock the potential of smartphones as open platforms. Operators, Nokia and even the major Internet portals such as Amazon, eBay, Google, MSN, and Yahoo will fight for control of these new marketplaces.
7. Edition 1 Christian Lindholm App Stores are digital Innovation Bazaars
8. Edition 1 Christian Lindholm The Cloud puts digital life at your fingertips Mobile phones become true life recorders as Moore’s Law drives processing power and memory density up and costs down. Everything you record is sent to the Cloud. These Cloud-based services safely store and effortlessly share your life. The PC is displaced as the hub and takes its place as a powerful but non-mobile client.
9. Edition 1 Christian Lindholm The Cloud puts digital life at your fingertips Increases in processing, memory and software capability turn phones into true life recorders. Cloud-based services safely store and effortlessly share your life. The PC continues its evolution from hub to client. Continuing and dramatic reduction in the cost of memory, increase in mobile processing power and advances in operating systems enable phones to become truly powerful life recording computers. Everything from location, photos, video, speech, audio and nearby friends becomes indexed and sent to the Cloud. The “Cloud" as embodied by Facebook, Google, Apple’s Mobile Me, MSN, Yahoo, MySpace and others is where the most relevant information about your friends lives. It’s also the place where you publish your life story, hear from far-away friends and make new ones. In the developed world, Outlook is no longer the sole repository of all personal information. The PC continues its displacement from being the primary digital hub into a powerful client that is best used sitting down at home or work. In the emerging economies and for mobile-centric teens there are even fewer reasons to centre your digital life around a PC as Cloud-based services are cheaper and more accessible, interconnected and reliable. Google’s profitable web business model and unparalleled distributed computing network gives them a massive head start. Facebook is growing at a massive rate. AOL, Microsoft and Yahoo are chasing. Nokia is struggling to get in the game.
10. Edition 1 Christian Lindholm The Cloud puts digital life at your fingertips
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13. Edition 1 Christian Lindholm Netbooks for connected kids
14. Edition 1 Christian Lindholm TV finally goes mobile Timeshifting, placeshifting and episodification of visually rich audio/visual content is creating a TV revolution in which content is decoupled from the constraints of the broadcast model and mobile-enabled in both the time and place. ‘Transmedia’ content is now available on multiple devices and consumed when needed . This transformation will be lead by the BBC, Apple and YouTube.
15. Edition 1 Christian Lindholm Even better video playback from new mobile chips in 2009 and less inexpensive memory cards will make it easy to stream, sync, and download video content. The BBC’s iPlayer is spearheading the new TV which provides for time-shifting and place-shifting. Apple’s focus on video in the iPhone and iPod as well as the iTunes Store is a great “side loading” experience. Going from a controller-based linear broadcasting model to an on-demand social consumer-pulled model is a revolution that will efficiently cater to the social trend of boredom. 2009 will be the year the mobile couch potato is born. We will see consumers staring at their mobiles with headphones on as they tune in to mobile TV and tune out of reality. TV finally goes mobile 2.4” QVGA screens are becoming standard. Memory cost is rapidly falling. New phones play high-quality video and offer fast downloads and streaming. This is an attractive platform for the content industry and a boredom killer for commuters. We expect the most progressive broadcasters will start to create new forms of content which is centred around content brands, but where the content is available in smaller time chunks. Sport, news and weather will be among the first to evolve. Handset vendors and operators will want to promote these services. New business models will be created. iTunes is an early success with both renting and purchasing options. The mobile + fixed line operators offering TV over broadband will invest in mobile and strike broader content licensing deals to drive revenue and to differentiate from smaller competitors. As with YouTube before it, in 2009 we will see TV becoming more community driven and users helping to surface great content by promoting and driving traffic to it.
16. Edition 1 Christian Lindholm TV finally goes mobile
17. Edition 1 Christian Lindholm Companions at the mobile feast More users will carry companion products in 2009. For years Blackberry users have carried a smaller phone for voice . Early adopters carry the iPod in addition to a mobile as their optimised music device. In 2009 we will see more iPhones and iPod touches in users’ second pocket as an entertainment computer . The losing battle with battery life, the need to disconnect from work, high cross-operator tariffs, and the advantages of a dedicated device are the main drivers.
18. Edition 1 Christian Lindholm Heavy Blackberry e-mail users have for years carried a second phone for voice. Many consumers prefer to combine a mobile phone for calls and an iPod for music. The leading practical reasons include limited battery life constraining usage, a need to control the ever-presence of work, and high costs to communicate with friends on different operators. However, in addition increasingly the capabilities of a specialist device outweigh the inconvenience of carrying two devices. Their superior interaction, functionality and display means that the mobile phone is good enough for voice, text and camera, but does not compete in the delivery of media content. Companions at the mobile feast Consumer research would typically confirm that users want fewer devices rather than more. Behaviour is increasingly indicating the opposite. We do think that consumers have no problem managing two mobile devices. They increasingly realise that two companions are better than one at the mobile feast. We would expect during 2009 to start to see additional successful fusions of music + voice beyond the iPhone where users select a casual computer as their second device. This combination allows for good ergonomics and good service evolution. We also expect to see rich camera + voice + GPS combinations where the high-end mobile again grows in thickness to cater for powerful optics and great battery life for voice, mapping and life recording.
19. Edition 1 Christian Lindholm Companions at the mobile feast
20. Edition 1 Christian Lindholm Facebook status updating is addictive and the volume of updates and comments is growing explosively. Twitter has become a conversation and is moving into the mainstream. Microblogging will evolve from a naval-gazing toy to the Swiss army knife of social media . Its simplicity and openness make it very flexible and adaptable to user needs. It has the potential to combine messaging, sharing, news reading and search . The status field is the new search box. Microblogging becomes Micromedia
21. Edition 1 Christian Lindholm The constantly accelerating pace of modern life means less time for long form content. Microblogging will deliver customised streams of bite-size information from across the web that fits the new pace of life. We don’t have time for IM, news reading, and social networks, but they are all enjoyable and important. We need to do more with less. Bloggers will find that microblogging satisfies the majority of their need to speak out. Microblogging is often as short as 140 characters. It is simple and flexible, allowing developers to extend it and users to consume what they need. Its brevity is suited to mobile. Twitter started the microblogging phenomenon by asking: “What are you doing?” That question has intrigued millions of users and now Twitter invites new users to ”Join the conversation”. Microblogging becomes Micromedia The simple one-to-many sharing of life moments with friends and the world at large, allows people to feel connected and part of a community. Twitter’s openness and flexibility has turned into a social network, IM service, news reader, social search and sharing service. All of this still limited to 140 characters. The US election raised Twitter’s profile with the candidates setting up accounts. Celebrities from Britney Spears to Stephen Fry as well as brands such as Comcast and Dell followed, all of whom are sharing news and engaging in conversations. 13 million Facebook users update their status with simple text notes at least once every single day…and over 1M mobile replies were left on the site within the first 24 hours of the launch of “commenting” support for mobile phone users. In 2009, microblogging won’t be about blogging, it will be about the web.
22. Edition 1 Christian Lindholm Microblogging becomes Micromedia
23. Edition 1 Christian Lindholm The Android invasion There are an increasing number of Android projects under way in R&D labs around the globe. The open source genie is finally out of the bottle in the mobile industry and will be impossible to put back in. In-house operating systems will have a harder time staying alive as margin pressure increases. Operating system competitors will feel the squeeze and Asian manufacturers will take full advantage of free access to great software.
24. Edition 1 Christian Lindholm The Android platform is gaining momentum. There are a growing number of projects rushing to build phones on top of the platform. It is the choice of small players like HTC shaping more of their destiny, Chinese manufacturers competing on a more level playing field with Nokia and mobile operators wanting an environment they can customise at will. It is expected that both Samsung and LG would follow their past strategy of endorsing all operating systems. Their processes are well suited to many independent and parallel projects and they will make beautiful and exciting Android hardware. Android is one of Motorola’s last lifeboats, but long term it becomes increasingly harder to see what makes Motorola unique in the market. The Android invasion As R&D budgets are tightened, managers look to fast solutions. This could help Android mature faster, when managers worry about surviving next year, rather than worry about being strong in five years. Operators will certainly endorse Android as they see it as an open platform which they can customise. However, as the iPhone has proven, a mobile platform really shines when developers innovate on top of it. The challenge with customisation is that it can be easy to “break” developers’ existing applications. Operators and manufacturers will have to walk a fine line between differentiation and developer disruption. The developers, development tools, linkage to Google “cloud” services, indexing of generated data and continuous improvements to the platform remain crucial control points for Google. Android is still a primitive, unpolished user experience and lacks meaningful differentiation. Search as a user experience paradigm has not been leveraged. The current platform lacks all sex appeal. Aggressive innovation is needed.
25. Edition 1 Christian Lindholm The Android invasion
26. Edition 1 Christian Lindholm War for the world Nokia has dominated the low-end, high-volume end of the mobile market for years, constantly being challenged by numerous small players driving down cost. In 2009 this battle to connect the world’s population will heat up and the dynamics will change as both Samsung and LG will bring out an arsenal of low-end devices and operators will continue to steer volume to non-branded ODMs and aggressive Chinese OEMs like ZTE and Huawei.
27. Edition 1 Christian Lindholm We think both Samsung and LG need to step up in their marketing efforts as these markets are not controlled by operators. Nokia is pushing ahead with much more advanced marketing that engages people and their communities. Mobility is widely perceived as a universal good and currently Nokia is seen in many markets as the branded messenger spreading the word. The Chinese play by their own rules in IPR and elsewhere making it harder for LG and Samsung who have to make a choice whose game to play. Nokia has been able to live a double life due to their powerful IPR portfolio. We think there is a massive opportunity for innovation in the low end and selling cheap voice alone is not a sustainable strategy. War for the world As the mobile industry brings voice and SMS to the entire human population, the battle for control heats up and the dynamics change. Making cheap and cheerful mobiles has little to do with making high-end feature monsters. We believe that the current economic climate will accelerate this polarisation. A major opportunity will emerge by combining focused internet experiences with low-end terminals. For example, Opera enjoys considerable success in the emerging markets and we expect Facebook and other applications and service providers to follow. By building great mobile applications one could radically change the perception of the internet. Also, more powerful and much cheaper chips tied with the emergence of viable open source software platforms such as Android will allow cutting edge software innovation from the US and Europe to help accelerate the Chinese and other Asian manufacturers.
28. Edition 1 Christian Lindholm War for the world
29. Edition 1 Christian Lindholm QWERTY goes consumer Tweens are messaging natives and social network addicts . They will look for more efficiency from their mobile and will start selecting QWERTY keyboard devices in increasing numbers during 2009.
30. Edition 1 Christian Lindholm The small QWERTY mono-block device is becoming a dominant design and moving into the mainstream. Nokia has finally built a small QWERTY keyboard worthy of challenging the Blackberry with the E71. Nokia will become a major challenger with the low cost E63 and Nokia’s strategic focus on enabling e-mail for the 80% of the world that does not have an account. We expect RIM to aggressively push into lower price points, improve their consumer offering and grow their market share in 2009. The lower price points and improved software have already made devices like these the favourite among the American Facebook generation who spend so much time communicating using social networks, SMS and images. QWERTY goes consumer The Blackberry’s relentless focus on a small QWERTY keyboard and e-mail has transformed the industry. Entering text on a small QWERTY device is on average about twice as fast on a 12-key phone with T9 predictive text input. We will see many more QWERTY devices emerge during 2009 with many types of operating systems. We expect lots of innovation in clever prediction, error correction, combined with clever mechanics for greatly improved ergonomics. We think these devices will become especially addictive when bundled with apps from Facebook, MySpace and Skype. In 2009 HTC, Nokia, Samsung and LG will chase RIM into the consumer market. Microsoft’s acquisition of Danger in early 2008, may also result in a more multimedia-centric QWERTY product.
31. Edition 1 Christian Lindholm QWERTY goes consumer
32. Edition 1 Christian Lindholm Location becomes the new service bedrock Nokia is aggressively investing in location and their strategy of coordinating people’s lives using maps is compelling. Google is the main challenger with ubiquity on the web and working hard in mobile. Location awareness in mass market phones will lay the foundation. The massive scale of investment is creating insurmountable entry barriers for smaller players. Maps are the service Trojan Horses for both Google and Nokia.
33. Edition 1 Christian Lindholm Location and the services built on top of maps will become one of the hottest topics in 2009. Nokia and Google will charge forward, Microsoft and Yahoo! will chase them and others will react. Start-ups will continue to proliferate and be acquired. The opportunity to innovate on top of location is enormous in many areas ranging from social networking, to enhanced communication, to rich advertising services. Tremendous new value will be created. All of this is fueled by GPS enabled devices at significantly lower cost as well as new generations of hardware and software making positioning faster, less power hungry, and more accurate including the ability to have continuous positioning even when indoors. Traditional publishers will start to feel the pressure. Location becomes the new service bedrock Location will be the bedrock of compelling consumer mobile services with enormous monetisation potential. The current methods of overlaying information on maps do not scale and will run into problems. There is a need for innovation in how to contextually search for and find things. One challenge for the mobile industry is to crack the concept that will bring local businesses and consumers together in a common experience where businesses can prosper and consumers get rapid access to information. Mapping data requires similar investment to an operating system and needs to extract local knowledge from people to enrich the experience. Only locals know where the best coffee is served. TomTom and their core asset Tele Atlas is an expensive but likely acquisition target.
34. Edition 1 Christian Lindholm Location becomes the new service bedrock