Better Graphic Design for Libraries
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Why does graphic design matter? How can I be more intentional about design? What are the fundamental aspects of good design? What are some examples of good design in libraries? Presented at the New England Library Association 2016 Conference.
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Better Graphic Design for Libraries
- 1. Better Graphic Design for Libraries Improving Your Visual Communication
- 2. Presented by Laura Horwood-Benton Public Programming & Community Relations Librarian Portsmouth Public Library lkhorwood-benton@cityofportsmouth.com NELA 2016
- 3. why is design important? intentionality workflow/process design principles design tools consistency barriers to good design NELA 2016
- 4. Why is design important? why design? Is design optional? continuous improvement connection visual message
- 6. design isn’t optional! continuous improvement connection visual message Why is design important? why design?
- 7. design isn’t optional! continuous improvement connection visual message Why is design important? why design?
- 8. Why is design important? why design? design isn’t optional! continuous improvementconnection visual message
- 9. design isn’t optional! continuous improvement connection visual message Why is design important? why design?
- 12. paul-rand.com/foundation/thoughts_quotes/ Good design adds value of some kind, gives meaning, and, not incidentally, can be sheer pleasure to behold; it respects the viewer’s sensibilities and rewards the entrepreneur. Paul Rand, Design Form and Chaos why design?
- 13. justcreative.com/2008/12/14/designer-in-the-spotlight-colin-wright/ Art is selfish and introverted and done for you and you alone. [With] design… there is someone else involved, their needs are just as important as your own, and if everything goes right, both parties are happy in the end. Colin Wright why design?
- 18. Barriers to Good Design design barriers Time Money Institutional Restriction Skill Level
- 19. Design Principles • Alignment • Proximity • Contrast • Repetition • Color • Typography principles
- 20. Alignment • Every item has a visual connection. • Alignment gives order & sophistication. • Use the grid. principles alignment
- 21. printwand.com/blog/basic-alignment-principles-in-graphic-design-with-examples principles alignment
- 23. Proximity • Group like items together! • Proximity creates unity. • Use the white space. principles proximity
- 25. Contrast • Difference between elements. • Contrast creates dominance & differentiation. • Space • Color • Text • Position principles contrast
- 27. Repetition • Reusing an element of design. • Provides meaning & consistency. • Creates a pattern. principles repetition
- 29. Color Color choice matters! Use colors thoughtfully and sparingly. Pay attention to color mood. principles color
- 31. principles color
- 32. Typography • Keep your audience and purpose in mind! • Use differing fonts sparingly. • Vary sizes (in moderation). • Consider font psychology. principles typography
- 35. Make It Better flickr.com/photos/idlir/803628 haveyouseenmycat.com/ design fail
- 36. design fail
- 37. Seek Inspiration Adapt to Medium Draft/ Brainstorm Set Design Palette Get Feedback & Revise Go! Workflow workflow
- 38. Seek Inspiration • Keep up with design trends. • What do you like? • What don’t you like? • Inspiration can come from unlikely places! blog.fidmdigitalarts.com workflow inspiration
- 43. Adapt Content to Medium • Identify location of design. • Think about the purpose. • Remember your audience! workflow medium
- 44. workflow medium
- 45. Draft/Brainstorm • The old-fashioned method works. • How do you want the overall design to look? workflow draft
- 46. Set a Design Palette • Colors • Fonts • Other design elements • Branding workflow palette
- 48. Get Feedback & Revise • Coworkers/supervisors/staff • Librarian Design Share • Focus Groups/customers • Facebook/Twitter (ALATT) the-librarians-of-night-vale.tumblr.com workflow feedback
- 50. Inspiration ● Librarian Design Share ● Designspiration ● Pinterest ● Behance ● Smashing Magazine ● TheDieLine ● WalkingPaper ● Facebook Groups tools inspiration
- 51. Colors ● ColourLovers ● Colorzilla ● Adobe Kuler ● DeGraeve ● design-seeds tools colors
- 52. Fonts/Typography ● Type Connection ● Dafont ● Open Font Library ● Font Squirrel ● Daily Dishonesty ● losttype tools fonts
- 53. Images/Icons ● Flickr ● Morguefile ● Microsoft ● Wikimedia Commons ● Unsplash ● The Noun Project tools images
- 54. Creation Tools ● Illustrator ● Photoshop ● MS Publisher / Powerpoint ● Canva ● Over tools creation
- 60. Consistency/Branding ● Establish a presence in the consumer’s mind. ● How do you balance innovation with consistency? ● Consistency within series and across web, print & in person. consistency
- 61. MD Anderson Research Medical Library mdanderson.org/library/ consistency special
- 62. Pepperdine University Brandon Scheirman | librariandesignshare.org/2014/06/25/now-in-concert/ consistency academic
- 66. Draft a Poster! *Limited number of headphones available for purchase. $2 each. ** Limited number of devices will be available for borrowing. If your player does not connect to wifi, please download playlist ahead of time at www.tinyURL1234.com. We will provide: ● Sweet dance party playlist ● Light refreshments ● Glow sticks & glow paint for t-shirts ● Blacklight Silent Dance Party Davis Public Library Common Room 7:00 PM - 9:00 PM Thursday April 4th All ages Bring your own: ● Headphones* ● Smartphone, iPod or mp3 player** ● White t-shirt for decorating Sign up at www.librarywebsite.com/party! consistency public
- 67. Resources Colors • ColourLovers • Colorzilla • Adobe Kuler • DeGraeve • design-seeds Images • Flickr • Morguefile • Microsoft • Wikimedia Commons • Unsplash • The Noun Project Fonts/Typography • Type Connection • Dafont • Open Font Library • Font Squirrel • Daily Dishonesty • losttype resources
- 68. Resources Design/Inspiration/Feedback • Librarian Design Share • Designspiration • Pinterest • Behance • Smashing Magazine • TheDieLine • WalkingPaper • DailyDishonesty • Libraries & Social Media on (FB) • Programming Interest Group (FB) • ALA ThinkTank (FB) Further Reading • The Non-Designer’s Design & Type Books by Robin Williams • Typography for Lawyers resources