This is my final presentation for Erik Stolterman's "Design Theory" class at Indiana University. I describe my approach as "reflexive design," due largely to my disciplinary background in anthropology, history, and HCI.

1. REFLEXIVE DESIGN
by melissa rodriguez zynda

2. The Nature of Design
Design Approach
Process and Methods

3. The Nature of Design
Design Approach
Process and Methods

4. ART DESIGN(architecture)
SCIENCE
See Herbert A. Simon. Rationality as Process and as Product of Thought. The American Economic Review, Vol. 68, No. 2, Papers and Proceedings of the Ninetieth
Annual Meeting of the American Economic Association. (May, 1978), pp. 1-16.

5. ART DESIGN SCIENCE

6. ART DESIGN SCIENCE
EXPRESSION OF IDEAS EXPRESSION OF PURPOSE EXPRESSION OF REALITY

7. CULTURAL
IMAGINATION
CRAFT
ART DESIGN SCIENCE
BUSINESS ENGINEERING

8. CULTURAL DESIGN
IMAGINATION

9. CULTURAL DESIGN
IMAGINATION
See John Heskett, “A Very Short Introduction to Design,” 2005, Chapter 1, pages 3-7.

10. What it means to “design” changes over
time, and it has a history.
See John Heskett, “A Very Short Introduction to Design,” 2005, Chapter 2. Images from http://www.thomasmorecollege.edu/wp-content/uploads/2010/07/3.jpg and
http://counterkicks.com/wp-content/uploads/2012/10/bryon-schroeder-dylan-petrenka-dc-shoes-design-director-unilite-trainer-1.jpg. Accessed 12/2/12.

11. BUT WHAT DOES IT MEAN
FOR A DESIGN TO BE
REFLEXIVE?

12. The Nature of Design
Design Approach
Process and Methods

13. ANTHROPOLOGY
HCI / DESIGN
Images from http://www.columbia.edu/cu/womenshockey/crown.jpg and http://podcast.iu.edu/upload/InterCollAthletics/images/IU_Logo.jpg. Accessed 12/2/12.

14. “Design anthropology...seeks
to understand how design
helps define what it means
to be human, that diversity of
human values, and then how
design translates these values
into tangible experiences.”
- Swinburne’s Design Anthropology Mission Statement
From Swinburne University’s Design Anthropology program description, http://www.swinburne.edu.au/design/courses/design-anthropology-postgraduate-course.html.
Accessed 12/2/12.

15. “Design anthropology...seeks
to understand how design
helps define what it means
to be human, that diversity of
human values, and then how
design translates these values
into tangible experiences.”
- Swinburne’s Design Anthropology Mission Statement
From Swinburne University’s Design Anthropology program description, http://www.swinburne.edu.au/design/courses/design-anthropology-postgraduate-course.html.
Accessed 12/2/12.

16. Image from http://sportingdeviance.files.wordpress.com/2011/04/cockfightindia.jpg. Accessed 12/2/12.
Clifford Geertz, “deep play”

17. Image from http://politicsoffashionuiuc.wordpress.com/tag/roland-barthes/. Accessed 12/2/12.
I SAW THE SIGN
Roland Barthes, semiotics & mythologies
AND IT OPENED UP MY EYES

18. Image from http://www.gensleron.com/cities/2012/10/1/celebrating-arrival-at-the-airport.html. Accessed 12/2/12.
by Gensler
JetBlue International Terminal at JFK

19. The Nature of Design
Design Approach
Process and Methods

20. Define the Space
Be Inspired
Sketch
Primary Research
History
Exemplars
Concept
Prototype
Test
Deliver
Evolve
WARNING: The process you are about to enjoy is not linear!

21. Define the Space
Be Inspired
Sketch
Primary Research
History
Exemplars
Concept
Prototype
Test
Deliver
Evolve
WARNING: The process you are about to enjoy is not linear!

22. Image from http://3.bp.blogspot.com/_FZRjI70iABE/SwR2ryjhdZI/AAAAAAAAAdo/3lPXGaWQJRU/s1600/tim+gunn+project+runway.jpg. Accessed 12/2/12.
Define the Space
Be Inspired
Sketch
Primary Research
History
Exemplars
Concept
Prototype
Test
Deliver
Evolve
WARNING: The process you are about to enjoy is not linear!

23. Define the Space
Be Inspired
KNOW
Sketch
Primary Research
History
Exemplars
YOUR
Concept AESTHETIC
Prototype (and refine it)
Test
Deliver
Evolve
WARNING: The process you are about to enjoy is not linear!

24. Define the Space
Be Inspired
KNOW
Sketch
Primary Research
History
Exemplars
YOUR
Concept CLIENT
Prototype (empathize)
Test
Deliver
Evolve
WARNING: The process you are about to enjoy is not linear!

25. Define the Space
Be Inspired
REMEMBER
Sketch
Primary Research
History
Exemplars
LAST
Concept SEASON
Prototype (keep in mind the cultural and historical
contexts of a design)
Test
Deliver
Evolve
WARNING: The process you are about to enjoy is not linear!

26. Define the Space
Be Inspired
EXPLAIN
Sketch
Primary Research
History
Exemplars
YOURSELF
(articulate your rationale at every phase
in the design process)
Concept
Prototype
Test
Deliver
Evolve
WARNING: The process you are about to enjoy is not linear!

27. Define the Space
Be Inspired
DON’T
Sketch
Primary Research
History
Exemplars
OVER-
Concept DESIGN
Prototype (edit, and remember that just because it
can be made doesn’t mean it should)
Test
Deliver
Evolve
WARNING: The process you are about to enjoy is not linear!

28. Define the Space
Be Inspired
MAKE IT
Sketch
Primary Research
History
Exemplars
WORK
(if a design doesn’t work, don’t be afraid
to start over in the eleventh hour)
Concept
Prototype
Test
Deliver
Evolve
WARNING: The process you are about to enjoy is not linear!

29. THANKS!