Visual communication tutorial 1

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visual communication diploma level
faculty art & design (diploma in graphic design)

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Visual communication tutorial 1

  1. 1. V Visual Communication CDG 204 School of graphic design 2014 Lecturer: Miss. Hafiza Wahida Abd Kadir
  2. 2. 16 contents Scared of seeing Story telling work strategy message s influence s creativity Typo graphytext images design paper colour profiles sound interplay
  3. 3. SCARED OF SEEING  Based on how we feels by emotions;  Sadness, emptiness, scared to be alone, cause of death, happiness and more.  some scared of seeing it can be from;  Personal experience, friends experience, story by mouth to mouth.  How it effects based on ‘mind over body’ for each person who takes it.
  4. 4. Picture 1: visual scared of seeing Does this kind of visual affects our heart feeling? OR Does this kind of visual makes us think about our health?
  5. 5. Picture 2: visual scared of seeing Put our self in her shoes; How do we feel?
  6. 6. ? ICE BREAKING; Can we think or imagine some of NEW ADS by using SCARED OF SEEING CONCEPT?
  7. 7. STORYTELLING  Dramaturgy;  The art of telling story ;  The audience have to follow the story right to the end.  2 levels dramaturgy;  What happens  usually it comes to word..to be continue - tv series  Series of teaser – advertising campaign  How it happens  The process of.
  8. 8. Picture 3: visual storytelling; how it happens.
  9. 9. Cont…  3 TECHNIQUES:  The dramatic;  Involving the persecutor, the victim and the rescuer ;  Often seen in plays, films, journalism and advertising.  The non-dramatic;  Based on a more open and gentler dialogue with the audience.  The interactive;  Kind of middle ground between the two techniques.  A website gives the visitor complete freedom, but of course only within the limitations of interactivity.
  10. 10. Picture 4: visual storytelling; dramatic techniques. ICE BREAKING; Can we put some HEADLINE to this visual? AND Whose or which ORGANIZATION involved in this visual? IF We make this visual into an ADS.
  11. 11. Picture 5: visual storytelling; dramatic techniques. ICE BREAKING; Can we put some HEADLINE to this visual? AND Whose or which ORGANIZATION involved in this visual? IF We make this visual into an ADS.
  12. 12. Picture 6: visual storytelling; non-dramatic techniques. ICE BREAKING; A debate in the media can ensure community and authorities take responsibility.
  13. 13. Picture 7: visual storytelling; non-dramatic techniques. ICE BREAKING; A debate in the media can ensure community and authorities take responsibility.
  14. 14. Picture 8: visual storytelling; non-dramatic techniques. ICE BREAKING; A debate in the media can ensure community and authorities take responsibility.
  15. 15. WE’LL TAKE THIS PLACE NEXT ICE BREAKING; By using the text above; CAN WE IMAGINE WHAT KIND OF VISUAL SUITABLE TO SUPPORT THE TEXT.
  16. 16. WORK  MESSENGERS  The messenger;  A subeditor, designer, art director, filmmaker, web designer HELPS the sender or client to reach the receiver.  They works on a newspaper, TV channel, an advertising agency, design company or at a web agency.  SUPPLIERS  Photographers, cameraman and illustrators provide newspapers, TV channels and advertising agencies with editorial and commercial material.  CLIENTS  Often work on a newspaper or for a TV channel or in company’s marketing, advertising or PR department.
  17. 17. Picture 9: visual work ICE BREAKING; Embark a few QUESTION in our mind: • BRAND of this ads? • TECHNIQUE of this ads?
  18. 18. Picture 10: visual work ICE BREAKING; Embark a few QUESTION in our mind: • BRAND of this ads? • TECHNIQUE of this ads?
  19. 19. Picture 11: visual work ICE BREAKING; Embark a few QUESTION in our mind: • BRAND of this ads? • TECHNIQUE of this ads?
  20. 20. Picture 12: visual work ICE BREAKING; Embark a few QUESTION in our mind: • BRAND of this ads? • TECHNIQUE of this ads?
  21. 21. Picture 13: visual work ICE BREAKING; Embark a few QUESTION in our mind: • BRAND of this ads? • TECHNIQUE of this ads?
  22. 22. CONCLUSION ...A GREAT IMAGINATION comes from a GREAT MINDS…” … get INSPIRED from what you SEEING…” …LESS is MORE in our LIFE…”
  23. 23. OUTCOME 1 (10%) 1. By using 3 topics; • SCARED OF SEEING • STORY TELLING • WORK i. Find any issues (pollutions, abuse, creativity, etc) and visualize it. (COMPUTERIZE) ii. Size: A3 (it can be portrait or landscape). DATE LINE OF WORK WILL BE ON: 20 of FEBRUARY 2014 (THURSDAY – 9.00 AM)

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