The document discusses building a healthier burger option by finding alternatives to the standard bun and cheese that contain fewer calories, fat, and carbohydrates. Specifically, the alternative bun contains 140 calories and 2g of fat compared to 260 calories and 5g of fat in the standard bun. The alternative cheese contains 70 calories and 4g of fat versus 125 calories and 9g of fat. With the new bun and cheese, the total calories of the new "Better Burger" are 410 with 19g of fat, an improvement over the current best seller which has 585 calories and 27g of fat.
SCAnR® Paul Ekman course | Курс Пола Экмана SCAnR™ - разработка презентации и...Lidia Dranik
Creating web-site scanr.ru and presentation in Russian for the Paul Ekman International. The training course SCAnR® will take place in Manchester and Moscow. Marketing + Copywriting + Design | Web design for both site and presentation. For details see some pages of this presentation here: http://liblab.co/portfolio/scanr-trening-pola-ekmana-prezentatsiya/
Also you can see my whole portfolio on http://liblab.co/portfolio/
Разработка презентации и сайта ekman.ru (маркетинг + копирайтинг + дизайн и веб-дизайн) для Paul Ekman International. Обучающий курс SCAnR™ пройдет в Москве и Манчестере.
SCAnR® Paul Ekman course | Курс Пола Экмана SCAnR™ - разработка презентации и...Lidia Dranik
Creating web-site scanr.ru and presentation in Russian for the Paul Ekman International. The training course SCAnR® will take place in Manchester and Moscow. Marketing + Copywriting + Design | Web design for both site and presentation. For details see some pages of this presentation here: http://liblab.co/portfolio/scanr-trening-pola-ekmana-prezentatsiya/
Also you can see my whole portfolio on http://liblab.co/portfolio/
Разработка презентации и сайта ekman.ru (маркетинг + копирайтинг + дизайн и веб-дизайн) для Paul Ekman International. Обучающий курс SCAnR™ пройдет в Москве и Манчестере.
А4
Creating presentation in Russian for the reabilitation center 'Noviy Shag' ('New Step'). Marketing + Copywriting + Design. For details see some pages of this presentation here: http://liblab.co/portfolio/novyj-shag-reabilitatsionnyj-tsentr-prezentatsiya/
Also you can see my whole portfolio on http://liblab.co/portfolio/
Разработка презентации (маркетинг + копирайтинг + дизайн) для спортивно-реабилитационного центра "Новый шаг".
Taketime презентация - Creating presentation for Taketi.me. liblab.coLidia Dranik
Creating presentation in Russian for the portal Taketi.me. Marketing + Copywriting + Design. For details see some pages of this presentation here: http://liblab.co/portfolio/taketi-me-igrovoj-portal-prezentatsiya/
Also you can see my whole portfolio on http://liblab.co/portfolio/
Разработка презентации (маркетинг + копирайтинг + дизайн) для игрового портала Taketi.me
Creating the broshure for Investinlend - Создание проспекта для компании "Инв...Lidia Dranik
Copywriting and design of the broshure of the new investition opportunity (marketing, copywriting, design). “Investinlend” company supplyes agricultural lands in Moscow region for sell. For details see some pages of this presentation here: http://liblab.co/portfolio/investinlend-prodazha-zemelnyh-uchastkov-prospekt/
Also you can see my whole portfolio on http://liblab.co/portfolio/
Создание проспекта, рассказывающего о новой возможности инвестирования (маркетинг и структурирование, копирайтинг, дизайн). Компания «Инвестинлэнд» предлагает участки земли сельскохозяйственного назначения.
Copywriting and design of the presentation for the event agency Event Garden. For details see some pages of this presentation here: http://liblab.co/portfolio/eventgarden-radio-naprokat-prezentatsiya
Also you can see my whole portfolio on http://liblab.co/portfolio/
Создание презентации для ивент-агентства Event Garden (маркетинг и структурирование, копирайтинг, дизайн). Агентство предлагает уникальную услугу на российском рынке - радио напрокат.
Translation from English into Russian | Технические переводы с английского на...Lidia Dranik
16:9
Creation a presentation for the Russian translator. For details see some pages of this presentation here: http://liblab.co/portfolio/2-ya-prezentatsiya-dlya-perevodchika-s-anglijskogo-na-russkij-yazyk/
Also you can see my whole portfolio on http://liblab.co/portfolio/
Создание презентации в PowerPoint для переводчика с английского на русский язык. Дизайн слайдов.
16:9
Creating presentation in Russian for Serebrolab (client Quality Villas). Marketing + Copywriting + Design. For details see some pages of this presentation here: http://liblab.co/portfolio/quality-villas-arenda-vill-prezentatsiya/
Also you can see my whole portfolio on http://liblab.co/portfolio/
Разработка презентации для Serebrolab (клиент Quality Villas) (маркетинг + копирайтинг + дизайн)
'Novicom'. Design and construction of communication systems. ГК "Новиком" - п...Lidia Dranik
Creating presentation in Russian for the group of companies 'Novicom' (design and construction of communication systems). Marketing + Copywriting + Design. For details see some pages of this presentation here: http://liblab.co/portfolio/gk-novikom-stroitelstvo-sistem-svyazi-prezentatsiya/
Also you can see my whole portfolio on http://liblab.co/portfolio/
Создание технической презентации оборудования (структурирование и маркетинг + копирайтинг + дизайн) для ГК "Новиком" (проектирование и строительство систем связи)
Insurance company 'Spasskiye Vorota' / Страховая компания "Спасские ворота"Lidia Dranik
А4
Creating presentation in Russian for the Russian insurance company 'Spasskiye Vorota'. Marketing + Copywriting + Design. For details see some pages of this presentation here: http://liblab.co/portfolio/spasskie-vorota-strahovaya-kompaniya/
Also you can see my whole portfolio on http://liblab.co/portfolio/
Разработка презентации (маркетинг + копирайтинг + дизайн) для российской страховой компании "Спасские ворота"
Презентация деаэрационной установки Б.А.Зимина / Creation a presentation of t...Lidia Dranik
Creating a presentation of tray-type Zimin deaerator. Marketing + Copywriting + Design. For details see some pages of this presentation here: http://liblab.co/portfolio/aerogidroteh-deaeratsionnye-ustanovki-tehnicheskaya-prezentatsiya/
Also you can see my whole portfolio on http://liblab.co/portfolio/
Разработка технической презентации (маркетинг + копирайтинг + дизайн, препресс) деаэрационной установки Б.А. Зимина. Презентация специализированного оборудования.
Creating the presentation for 'Investinland' / Создание презентации для "Инве...Lidia Dranik
Creating the presentation of the new investition opportunity (marketing, copywriting, design). “Investinlend” company supplyes agricultural lands in Moscow region for sell. Prices are valid for August 2014. For details see some pages of this presentation here: http://liblab.co/portfolio/investinlend-prodazha-zemelnyh-uchastkov-prezentatsiya
Also you can see my whole portfolio on http://liblab.co/portfolio/
Создание презентации новой возможности инвестирования (маркетинг и структурирование, копирайтинг, дизайн). Компания «Инвестинлэнд» предлагает участки земли сельскохозяйственного назначения. Цены из презентации действительны на август 2014 г.
А4
Creating design of presentation portfolio for screenwriter Mikhail Belenkiy. For details see some pages of this presentation here: http://liblab.co/portfolio/biografiya-stsenarista-mihaila-belenkogo-prezentatsiya
Also you can see my whole portfolio on http://liblab.co/portfolio/
Разработка дизайна презентации-портфолио для сценариста Михаила Беленького
Creating the presentation of the Russian wholesale company 'A-Market' | Презе...Lidia Dranik
Creating the presentation for the Russian wholesale company ‘A-Merket’ (marketing, copywriting, design). For details see some pages of this presentation here: http://liblab.co/portfolio/a-market-tovary-dlya-kioskov-optom-prezentatsiya
Also you can see my whole portfolio on http://liblab.co/portfolio/
Создание презентации компании и услуг (маркетинг и структурирование, копирайтинг, дизайн)
Кафе-мороженое "Молочный островок". Разработка презентации LibLabLidia Dranik
Creating presentation in Russian for the ice-cream cafe 'Molochniy ostrovok' (Milk Icland). For details see some pages of this presentation here: http://liblab.co/portfolio/molochnyj-ostrovok-kafe-prezentatsiya-dlya-tts/
Also you can see my whole portfolio on http://liblab.co/portfolio/
Разработка презентации (маркетинг и структурирование + копирайтинг + дизайн) для сети кафе-мороженое "Молочный островок"
1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice
2. Problem and Solution
• Problem: health-conscious customers avoid
our burger because of the calories, fat, and
carbohydrates it contains
• Solution: Find alternative components for
the burger that have less calories, fat, and
carbohydrates
12/3/2012 Rebecca Voogt 2
3. Bun Nutrition
Our Bun Alternative Bun
Calories: 260 Calories: 140
Fat: 5 g Fat: 2 g
Carbohydrates: 45 g Carbohydrates: 27 g
12/3/2012 Rebecca Voogt 3
4. Cheese Nutrition
Our Cheese Alternative Cheese
Calories: 125 Calories: 70
Fat: 9 g Fat: 4 g
Carbohydrates: 1 g Carbohydrates: 1 g
12/3/2012 Rebecca Voogt 4
5. A Better Burger
Our Best Seller New Better Burger
• Total Calories: 585 • Total Calories: 410
• Total Fat: 27 g • Total Fat: 19g
• Total Carbohydrates: 46 g • Total Carbohydrates: 28 g
Fat (g)
Better Burger 19
Best Seller 27
0 5 10 15 20 25 30
12/3/2012 Rebecca Voogt 5
Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds.Alternative bun costs 10% less!
Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.