Building a Better Burger

Making our best-selling burger into
    a healthier menu choice
Problem and Solution
• Problem: health-conscious customers avoid
  our burger because of the calories, fat, and
  carbohydrates it contains
• Solution: Find alternative components for
  the burger that have less calories, fat, and
  carbohydrates



12/3/2012           Rebecca Voogt                2
Bun Nutrition
Our Bun                        Alternative Bun



 Calories: 260                  Calories: 140

 Fat: 5 g                       Fat: 2 g

 Carbohydrates: 45 g            Carbohydrates: 27 g


12/3/2012              Rebecca Voogt                  3
Cheese Nutrition
Our Cheese                            Alternative Cheese



              Calories: 125                      Calories: 70

                 Fat: 9 g                          Fat: 4 g

            Carbohydrates: 1 g                Carbohydrates: 1 g




12/3/2012                     Rebecca Voogt                     4
A Better Burger
Our Best Seller                                New Better Burger
• Total Calories: 585                          • Total Calories: 410
• Total Fat: 27 g                              • Total Fat: 19g
• Total Carbohydrates: 46 g                    • Total Carbohydrates: 28 g

                                    Fat (g)


            Better Burger             19


              Best Seller                      27

                            0   5    10       15     20   25   30



12/3/2012                            Rebecca Voogt                           5

Better Burger

  • 1.
    Building a BetterBurger Making our best-selling burger into a healthier menu choice
  • 2.
    Problem and Solution •Problem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains • Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates 12/3/2012 Rebecca Voogt 2
  • 3.
    Bun Nutrition Our Bun Alternative Bun Calories: 260 Calories: 140 Fat: 5 g Fat: 2 g Carbohydrates: 45 g Carbohydrates: 27 g 12/3/2012 Rebecca Voogt 3
  • 4.
    Cheese Nutrition Our Cheese Alternative Cheese Calories: 125 Calories: 70 Fat: 9 g Fat: 4 g Carbohydrates: 1 g Carbohydrates: 1 g 12/3/2012 Rebecca Voogt 4
  • 5.
    A Better Burger OurBest Seller New Better Burger • Total Calories: 585 • Total Calories: 410 • Total Fat: 27 g • Total Fat: 19g • Total Carbohydrates: 46 g • Total Carbohydrates: 28 g Fat (g) Better Burger 19 Best Seller 27 0 5 10 15 20 25 30 12/3/2012 Rebecca Voogt 5

Editor's Notes

  • #3 Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
  • #4 Both buns have sesame seeds.Alternative bun costs 10% less!
  • #5 Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
  • #6 Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.