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Better burger
- 1. Building a BetterBurger Making our best-selling burger into a healthier menu choice 5/2/2011 Bradley Hoger
- 2. Problem and Solution Problem Solution • health-conscious • Find alternative customers avoid components for our burger the burger that because of the have less calories, fat, and calories, fat, and carbohydrates it carbohydrates contains 5/2/2011 Bradley Hoger
- 3. Bun Nutrition Our Bun Alternative Bun • Calories: 260 • Calories: 140 • Fat: 5 g • Fat: 2 g • Carbohydrates: 45 g • Carbohydrates: 27 g 5/2/2011 Bradley Hoger
- 4. Cheese Nutrition Our Cheese Alternative Cheese • Calories: 125 • Calories: 70 • Fat: 9 g • Fat: 4 g • Carbohydrates: 1 g • Carbohydrates: 1 g 5/2/2011 Bradley Hoger
- 5. A Better Burger OurBest Seller New Better Burger • Total Calories: 585 • Total Calories: 410 • Total Fat: 27 g • Total Fat: 19g • Total Carbohydrates: 46 g • Total Carbohydrates: 28 g Fat (g) Better Burger 19 Best Seller 27 0 5 10 15 20 25 30 5/2/2011 Bradley Hoger
Editor's Notes
- #3 Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
- #4 Both buns have sesame seeds.Alternative bun costs 10% less!
- #5 Both process cheese products are orange.Alternative cheese has a longer life.Alternative cheese was preferred in taste tests.
- #6 Better burger has 30% less calories, 30%less fat, and 40% less carbohydrates than our best seller.