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Building a Better Burger
Making our best-selling burger into
a healthier menu choice
Problem and Solution
Problem:

Solution:

health-conscious
customers avoid
our burger
because of the
calories, fat, and
carbohydrates it
contains
5/2/2011

Find alternative
components for
the burger that
have less
calories, fat, and
carbohydrates
Stephanie Voogt

2
Bun Nutrition
Alternative Bun

Our Bun

Calories: 260

Fat: 5 g

Fat: 2 g

Carbohydrates:
45 g

5/2/2011

Calories: 140

Carbohydrates:
27 g

Stephanie Voogt

3
Cheese Nutrition
Our Cheese
• Calories: 125
• Fat: 9 g
• Carbohydrates: 1 g

5/2/2011

Alternative Cheese
• Calories: 70
• Fat: 4 g
• Carbohydrates: 1 g

Stephanie Voogt

4
A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g

5/2/2011

New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g

Stephanie Voogt

5

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Better burger

  • 1. Building a Better Burger Making our best-selling burger into a healthier menu choice
  • 2. Problem and Solution Problem: Solution: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains 5/2/2011 Find alternative components for the burger that have less calories, fat, and carbohydrates Stephanie Voogt 2
  • 3. Bun Nutrition Alternative Bun Our Bun Calories: 260 Fat: 5 g Fat: 2 g Carbohydrates: 45 g 5/2/2011 Calories: 140 Carbohydrates: 27 g Stephanie Voogt 3
  • 4. Cheese Nutrition Our Cheese • Calories: 125 • Fat: 9 g • Carbohydrates: 1 g 5/2/2011 Alternative Cheese • Calories: 70 • Fat: 4 g • Carbohydrates: 1 g Stephanie Voogt 4
  • 5. A Better Burger Our Best Seller • Total Calories: 585 • Total Fat: 27 g • Total Carbohydrates: 46 g 5/2/2011 New Better Burger • Total Calories: 410 • Total Fat: 19g • Total Carbohydrates: 28 g Stephanie Voogt 5

Editor's Notes

  1. Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
  2. Both buns have sesame seeds.Alternative bun costs 10% less!
  3. Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
  4. Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.